Yuki Matsumoto Email & Phone Number

Senior Manager at Corporate Planning Department, The President’s Office

Within 23 Wards, Tokyo, Japan

Assigned to the Editor in chief of Legendnovels and Deputy Director title.

Tokyo, Japan

Working as a general producer of Legend Novels and Cervantes.Legend Novels is the novel lebel. All its works are picked up from UGC platforms like ”Syosetsuka ni narou”.Cervantes is the UGC novel platform just launched on February 2019.

Within 23 Wards, Tokyo, Japan

Maximizing value and sales volume of digital books.Project Manager of "NISIOISIN digital project (西尾維新デジタルプロジェクト)" http://digital.ni.siois.in/ - won "JEPA (Japan Electronic Publishing Association) Electronic Publishing Award 2016 for The Super Contents (電子出版アワード2016 スーパーコンテンツ賞)". (Dec. 2016) -- http://www.jepa.or.jp/pressrelease/20161221-2/ - won the president's award for the best sales planning. (Jan. 2017)

Within 23 Wards, Tokyo, Japan

Worked at Magazine Marketing Department, Digital Product Sales Third Department and Digital Promotion Department. Mainly produced marketing strategies and planning whole new business models of magazines published by Kodansha.And I also managed some digital marketing campaigns of magazines and around them.- Produced marketing strategies on following magazines. -- "with"/ "ViVi"/ "VOCE"/ "FRaU" -- "おとなの週末"/ "COURRiER Japon"/ "ベストカー"- Planned whole new business… Show more Worked at Magazine Marketing Department, Digital Product Sales Third Department and Digital Promotion Department. Mainly produced marketing strategies and planning whole new business models of magazines published by Kodansha.And I also managed some digital marketing campaigns of magazines and around them.- Produced marketing strategies on following magazines. -- "with"/ "ViVi"/ "VOCE"/ "FRaU" -- "おとなの週末"/ "COURRiER Japon"/ "ベストカー"- Planned whole new business models of magazines listed above; collaborating partners, utilizing digital media/SNS, contracting external solutions, and considering all other possibilities.- Managed online marketing campaigns; -- "ベストカーアンバサダーチーム" - advocacy marketing program for the Japanese most popular car magazine "ベストカー". -- "i-VoCEクチコミキャンペーン" - campaign to collect WOMs about cosmetics onto website "i-VoCE". Through this campain, number of WOMs were up to 700% by previous month. -- "LOVE CAR&COMIC 気合いでゲット!俺たちのハッピーライフ" - campaign supported by SUZUKI constructed of a game, viral movie, and SNS. That 3 cars awarding campaign targeted the Japanese new marketing segment called as "マイルドヤンキー" and ran with 2 magazines "ベストカー" and "ヤングマガジン".- Managed special projects;-- Project Manager on NET ViVi (www.vivi.tv; official website of "ViVi" the most popular fashion magazine for Asian girls) renewal project. Show less

Tokyo, Japan

Went to subsidiary, EVERYSTAR co., ltd. on loan.See below.

Tokyo, Japan

I worked both as a producer/editor of UGC (User Generated Content; novels, comics, and so on) and as a planner/marketer of web services.I was assigned as Editor-in-Chief, the manager of Content Produce Team, since Oct. 2013. As a part of my mission, I also launched some new business. One of my best practice was Comic Apps Project that generated 10M yen/month profit in a few months.- Managed paid membership web magazine "エブリスタプレミアム" it had approximately half million members;… Show more I worked both as a producer/editor of UGC (User Generated Content; novels, comics, and so on) and as a planner/marketer of web services.I was assigned as Editor-in-Chief, the manager of Content Produce Team, since Oct. 2013. As a part of my mission, I also launched some new business. One of my best practice was Comic Apps Project that generated 10M yen/month profit in a few months.- Managed paid membership web magazine "エブリスタプレミアム" it had approximately half million members; edited comics and novels on it, analyzed and reported its KPIs to the board, and planned and controlled service budget and cost.- Edited and produced over 50 works represented by following; -- "偽コイ同盟。" (comic) - first published on Web, and then in paper book by SHUEISHA. -- "飛火夏虫 -HIKAGEMUSHI-" (novel/comic) - first on Web, and then in paper by SHUEISHA. -- "サバンナゲーム" (comic) - first on Web, and then in paper by SHOGAKUKAN.- Directed a complete new business, Comic Apps Project; managed project and launched iOS/android apps to read comic works, in other words, published comics as apps. It expanded comic business to new horizon and made profit as large as 10M yen every single month. ex. http://goo.gl/yNJMF7 (This app won #1 rating at App Store free app Rankings)- Directed and launched 2 smartphone-optimizing web comic magazines, "少年エッジスタ" collaborated with SHOGAKUKAN-CREATIVE and "ヤングマガジン海賊版" collaborated with KODANSHA; negotiated business scheme, reviewed the contract, organized editorial team, designed UI/UX, developed marketing strategy (including promotion strategy), planned and controlled project budget/cost/profit, selected original works to make comic, edited and supervised comic works, analyzed KPIs, judged its achievement, and produced growth.- Managed Content Produce Team comprised of about 10 experienced producers/editors and assistants.- Advised and supported to the "マンガボックス" project in early stage; on concept building, recruiting writers, and managing process. Show less

Tokyo, Japan

Worked at “コミックアライブ” Editorial Division.Mainly, I edited and promoted large number of comic works, especially "萌え系" Mangas, on both paper book and website for mobile phones.I also produced some projects expanding specific works or intellectual properties to various version, as of novel, comic, game, animation, song, and so on.- Edited comics; searched and scouted new comic writers, directed their stories/drawings, planned and managed their drawing schedule, proofread their final… Show more Worked at “コミックアライブ” Editorial Division.Mainly, I edited and promoted large number of comic works, especially "萌え系" Mangas, on both paper book and website for mobile phones.I also produced some projects expanding specific works or intellectual properties to various version, as of novel, comic, game, animation, song, and so on.- Edited comics; searched and scouted new comic writers, directed their stories/drawings, planned and managed their drawing schedule, proofread their final manuscripts, and finally published them on monthly comic magazine "コミックアライブ" or individual comic books and made broad promotion. For example; -- "機巧少女は傷つかない" - became very popular and was made many versions of it; novel version, TV animation version, 2 song versions, and game version. And this comic book version was sold more than 100,000 copies. -- "にょたいかっ。" - originally published on the web service for mobile phones, and this work also was sold more than 100,000 copies. -- "数学ガール ゲーデルの不完全性定理" - its original work was published as an academic mathematical book instructing Gödel's incompleteness theorems, and I reconstructed to an entertainment love story with high-level mathematical flavor.- Produced media-expansion projects; discovered work as seed of expansion, planned what media to expand, scheduled when to expand, made decision which partners to collaborate with and negotiated with them, and supervised each versions. Followings are typical projects of them; -- "クラウドガール" - comic work which original character was a image character of Microsoft Azure, collaborated with Microsoft Japan. -- "人類は衰退しました" - comic work which original work was a novel work published by SHOGAKUKAN, and TV animation version collaborated with Marvelous AQL and other companies was also published. -- "白騎士物語" - comic work which original work was a game published by Sony Computer Entertainment and LEVEL 5. Show less

Tokyo, Japan

I worked at "ダ・ヴィンチ" Editorial Divisions.Edited a book review magazine "ダ・ヴィンチ" and its extra series horror-story magazine "幽".- Edited magazine articles; planned and constructed pages of each issue, coordinated and directed interviews, designed layouts of articles in page and proofread them.- Belonged some team for special issues like as; -- "BOOK OF THE YEAR 2007" (Dec. 2007) -- "BOOK OF THE YEAR 2008" (Dec. 2008) -- "ライトノベルは終わったのか" (Mar. 2008) -- "BL大特集" (Oct.… Show more I worked at "ダ・ヴィンチ" Editorial Divisions.Edited a book review magazine "ダ・ヴィンチ" and its extra series horror-story magazine "幽".- Edited magazine articles; planned and constructed pages of each issue, coordinated and directed interviews, designed layouts of articles in page and proofread them.- Belonged some team for special issues like as; -- "BOOK OF THE YEAR 2007" (Dec. 2007) -- "BOOK OF THE YEAR 2008" (Dec. 2008) -- "ライトノベルは終わったのか" (Mar. 2008) -- "BL大特集" (Oct. 2007)- Interviewed many famous writers and comic writers in Japan; Natsuhiko Kyogoku, Takehiko Inoue, and so on.- Directed renewal project of website of 幽. Show less

Bachelor Of Liberal Arts, Cultural Anthropology

Activities and Societies: Editor in Chief, New Moon Tea Party In first 2 years, as freshman and sophomore, I'd been a student of Science-1.

Education record

Activities and Societies: tennis