Key Responsibilitieso Provided daily operations in terms of product creation, packaging & label, shipment update, contract and workflow follow up with international buyers and distributers, e.g. GACC/ in complanice with China GB regulation.o Assisted & implemented the new & emerging channel in GBA /CBEC online and offline, new collaboration & partnership with platforms: Tmall, JD, Douyin, VIP, PDD, O2O channels. Key Achievementso “雀巢®三花®成人奶粉 campaign with celebrity endorsement” - Coordinated with TP (電子商務代運營) on 5+ Flagship and POP shops ’platform display and product visual.- “Import Adult Milk Powder” ranked from 15 to 8.

Key Responsibilities o Social Media Content Creator - Created and monitored social media content on a regular basis and festive themes. Successfully grew and promoted social communities by 173% in 90 days by using FB analytics tool.o Video Producer - Filmed and produced over 70 themed videos with attractive visual effects.o Training - Initiated and planned training programme for 14 local kindergartens. Coached parents and teachers on game skills developed from “Social Star Mirror Model” for improving children’s social-emotional competence.o Community event management - Planned pre-event preparation including setting objective, working timeline, role & responsibility, contingency plan, and visual design. Coordinated the day of event and evaluated the performance.Key Achievementso Face to face event - “Day Day Play at Tai Kwun”Organised and hosted pre-event briefings and rehearsals with 20 internal staffs, 43 trained parents andvolunteers from 12 various parties. Result: 148 kids and parents from public participated the event.o Online Campaign - “Easter Treasure Hunt Campaign” and “Summer Fun Campaign 2021”Developed, implemented, and optimised campaign on project website, Facebook, and Google Ads which drove 1026 students from 149 kindergartens and primary schools’ engagement.

o Filmed clips in kindergarten.o Edited and mastered videos for promotion.o Created soundtracks for background music.