Yuko Ichihara Email & Phone Number

New York, Ny

- Creating content for Sunday service bulletin and weekly newsletter, including copywriting, editing, design, and photo taking at church events. - Redesigning the church website to increase the church's visibility, email subscribers, and visitors in the competitive church environment in Manhattan. - Improved the weekly newsletter open rate from 40+% to 70+% on average in two months by testing.

New York

Project/Program Manager at Amazon.com. February 2022 - July 2022 - Optimized the company's Japanese market paid search campaigns for best sold products in the healthcare, auto, and construction industries by keyword selection and ad copy creation, which resulted in CTR 7.4% - 7.93% on Google Ads in 8 weeks. - Developed a cross-channel brand awareness campaign in Japan with 10 million USD budget for fiscal 2023. Digital Marketing Analyst at H.I.S. International Tours Inc. New York, NY 2015- Responsible for regular analytics reporting on the website, social media, email, SEM, and display ad, and provided actionable insights/recommendations to improve the overall performance. - Developed omnichannel strategy for the website, email, social media, search(SEM/SEO), and display ad for the U.S. local market to increase visits, likes/followers, e-newsletter subscribers, lead, and CV/CVR online. - Oversaw the company’s social media community management, coached employees in charge for posting, use of links, and tagging, and increased engagement rates on its Facebook page by more than 200% in three months Other clients. New York, NY 2012 - 2015 - Conducted research on the online fashion retail market in Japan and developed a local market communication strategy for SHOPBOP, an Amazon.com group company. - Proposed SEO/SEM strategy and plan for House Foods America, a major Japanese food manufacturer. - Oversaw an online display advertising campaign for Pias Intercosmex USA, a leading global cosmetic brand for its new product launch in the U.S.

Tokyo, Japan

Tokyo Weekender (TW) www.tokyoweekender.com is the first and prominent English lifestyle magazine published in 1970 in Japan. In 2020 TW celebrated its 50th anniversary. The target audiences are non-Japanese residents and global audiences interested in Japanese culture and travel. I've been responsible for data analysis on its website and social media and strategy development on SEO and contents creation to grow the size of the audience, page view, membership acquisition and retention. - Based on regular data analysis and ad hoc research, developed strategies for SEO, contents creation, and acquisition of memberships and social media followers to grow the readership - page view and users - and advised the editor team on implementation.- Helped grow TW's site page view by 150% and users by142% in a fiscal year from 2018.6 to 2019. 6- Contributed multiply the number of page Likes of Facebook by more than 150 % and Instagram followers by nearly 200% from 2018.12 to 2019.12. - Despite the downturn impact of the pandemic, in 2020 for one year Facebook page Likes grew 140 % and Instagram followers nearly 130% from 2019.12 to 2020.12.- Affiliated Tokyo Expat Network (TEN), the largest non-Japanese online community with about 32,000 members, with TW and contributed to the increase in the readership and mutual benefits. - Organized and hosted annual Oscar Awards Ceremony screening events for existing and prospective TW readers in Tokyo. Proposed Sake promotional events targeting non-Japanese residents living in the Tokyo metropolitan area for various sake brewers across the country.

New York

• Reported weekly web analysis using Omniture SiteCatalyst to assess email campaigns for a major cable operator.• Analyzed monthly and quarterly e-commerce sales and customer segmentation for an upscale coffee brand. • Conducted post campaign analysis (email) for a major home entertainment product loyalty program. • Co-developed data modeling with regression analysis for subscription renewal for an art museum magazine and a satellite radio operator. •Helped design an integrated marketing analytics dashboard including social media to evaluate individual and synergic effects of multi-media for a major home entertainment product loyalty membership club.• Took charge of secondary research on Facebook monetization prior to the IPO and drafted a whitepaper.• Conducted research on social media best practices by industry such as entertainment, fashion, publishing, hospitality, and pharmaceutical.

New York

• Assisted the director of Award Programs in overseeing ECHO judging sessions.• Administrated database for ECHO Awards entries.

New York

Part-time. • Designed and updated contents of the company Web site. • Issued e-newsletter to the customers and coordinated online advertisements.

New Jersey

Sales Management Operation• Provided top management with monthly/fiscal sales performance reports and ad hoc reports with analysis on factors that affected the sales.• Assisted senior management to project purchase/sales/inventory, coordinating incoming and allocation of the products.• Oversaw implementation of marketing programs and evaluated the effectiveness.Research and Analysis• Performed ROI analysis on customers to redesign account management programs. • Conducted research to identify opportunities in new markets such as online outlets and non-retail markets.• Examined P/L, sell-thru, market trends, and competitor movements to help develop business strategies.Computer Systems• Co-developed various sales performance reports, utilizing SAP Business Warehouse, which enabled the management to identify growth and problems by model, by channel, and by customers.• Designed and managed a database system for price and funding information on individual accounts, which helped the management to have better control over price/funding. • Streamlined internal processes for a pricing/funding/program approval system, resulting in reduction of processing time from five days to two days on average.

Ms, Integrated Marketing

Courses taken: Integrated Marketing, Campaign I Strategy and Execution & Campaign II Planning and Management, Finance for Marketing.

Ms, Electronic Commerce

Data Science Diploma

Bs, Management Science And Information Systems