Kenes Group is Professional Conference Organizers (PCOs), specializing in medical events.Responsibilities:- Supervising day-to-day marketing tasks and activities within the cross-functional team- Collaborating with web and graphic designers on marketing material production- Handling websites briefs, quality assurance, and content updates- Creating digital content for websites and email campaigns- Planning and supervising results of e-marketing campaignsAchievements:- Led marketing strategies that increased attendance at medical congresses, setting new participation records of up to 32%.- Trained a new marketing manager to settle into the company.- Within a limited time frame, I increased by 22% international attendance at a new client's conference in the United States.

Responsibilities:- Developed marketing strategies to increase brand awareness and sales - Identified trends and optimised content and ad performance based on the analyses.- Built Instagram target advertising strategy and media buying for Facebook Ads Manager - Briefed designers and photographers and managed the creation of content to meet client requirementsAchievements: - Successfully managed an online project via Instagram with a six-fold sales return on the advertising budget.- Increased sales by 20% for each account.

Reported to the Managing Director. Led marketing campaigns and events for various multinational clients such as Dyson, JTI, MasterCard, and Hershey across the Middle East. Responsibilities:- Successfully worked with the key clients from budget proposal until complete on-field execution and final reporting. - Developed marketing strategy with different promotional channels and confirmed with the client to achieve key business indicators: revenue growth and client retention rate.- Managed creative team to produce concepts, designs, and launches for marketing campaigns.- Hired and managed vendors such as web developers, production houses, photography, and video shooting.- Effectively built relationships with brand ambassadors such as TV presenters, Instagram influencers, and top stylists to promote brand awareness.Achievements:- Produced 6 Dyson roadshows in the UAE and KSA, with sales increasing by up to 15% in each region.- Launched Hershey campaigns with 20% sales increase during the one-month activation.- Successfully launched a new JTI product in KSA, supported by roadshow for B2B market in 3 biggest cities of the region, increasing product orders on-site from 100+ shops across KSA.- Organised 20 m x 30 m Dyson stand activation at the Main Atrium of Dubai Mall twice as fast as the normal pipeline. With 30+ Dyson Supersonic Hair Dryers sales per day.

Organised international medical congresses, conferences, and corporate meetings (for up to 2000 participants) for the Dubai Health Authority and the UAE Ministry of Health, selling sponsorship and supporting complex campaigns to promote brands' awareness.Responsibilities:- Sponsors and exhibition management, including budgets and execution.- Handled social media: Twitter, LinkedIn all the content for marketing materials. - Managed various teams to deliver marketing collateral, websites,, and newsletters. Achievements:- Increased conference sales through social media. - Lead corporate marketing events for top pharma companies, with company profit increasing by up to 15% monthly.

- Responsible for all advertising for the hotel in digital channels in alignment with brand voice.- Insured timely media placements and coordination of production/materials deadlines, in addition to, project expense management.- Developed and executed effective advertising and eCommerce campaigns to support the hotel strategic marketing plans in line with budgets.