Yulia Bud Email & Phone Number

Netherlands

Amsterdam, North Holland, Netherlands

Upon my relocation to the Netherlands, I transitioned into the hospitality industry as a GuestCommunications Expert. I manage online and offline guest interactions, ensuring first-classcustomer experience, providing assistance, and fostering positive guest relationships.I spearheaded customer inquiry resolution and handled complaints to avoidescalation, growing customer satisfaction.

Kyiv City, Ukraine

Upon my return from maternity leave, I headed content planning, development, and researchfor a new online gaming project under the Genesis umbrella. I set up all business processes forit, as well as led both an on-site content team and remote translators.I initiated and streamlined localization efforts, translating content to expand audience reachand improve international readership engagement across 10+ countries.

Kyiv City, Ukraine

Appointed to lead Legit.ng (Nigeria) and Tuko.co.ke (Kenya), I led the development and execution of content strategy for both news websites. I drove the hiring and retention of top writers, oversaw content writing, adaptation, and publication, as well as participated in business planning and prioritizing.My key highlights of this role are mentioned below:I developed partner relationships with Kenyan and Nigerian content directors, training and motivating them; I managed six direct reports, including Chief Editors and Heads of Desks, and led an editorial team of 45 people in total.• I conducted experiments to create high-performing content on Facebook and other platforms.• I coordinated with web analytics services and utilized performance management tools to identify business priorities and share content strategy focusing on high-performing markets.• I engaged in HR processes to streamline writer hiring and professional development, as well as established KPIs; also, I introduced a 360-degree performance review process for newsroom teams.• I created a knowledge base and comprehensive guidelines for remote teams.• I implemented SEO and SMM strategies, resulting in the improvement of editorial uniqueness rates by 30%.• I led the transition from WordPress to a proprietary CMS, communicating requirements to vendor developer teams and training internal staff to work with a new system.

Kyiv City, Ukraine

For my top performance and commitment to delivering high-quality outcomes, I was promoted to head a 15-member editorial team working on Nigeria’s leading online media platform Legit.ng (formerly Naji.com). Together with the team, we were able to achieve excellence in content and business development efforts, refocusing from copywriting to original content creation.My key achievements in this role were as follows:• I oversaw quality control across multiple platforms, ensuring accuracy, consistency, fact-checking, and regulatory compliance.• I led hiring and onboarding processes for new writers; also, I created a system of guides for new hires to adhere to the publication’s writing standards and voice.• I built internal processes and conducted performance reviews to achieve and maintain editorial excellence.• I boosted audience reach and engagement, achieving an average yearly website traffic growth of ~25% and sustaining a 40% increase in social media engagement throughout the tenure.

Kyiv, Kyiv City, Ukraine

I joined Genesis as a Political News Editor responsible for writing and proofreading articles, special stories, and feature reports, ensuring their accuracy and clarity. My goal was also to target the messaging and the style to meet the audience’s info needs and interests, prioritizing relevance and timeliness.I succeeded in identifying emerging trends and contributed to content strategy planning and adaptation. I also oversaw content distribution, ensuring timely publication and maximizing the audience reach.

Kyiv, Kyiv City, Ukraine

In this role, I gained professional exposure to a journalist role, working in close collaboration with team members. I was involved in planning, assigning, writing, and editing news features, interviews, and reviews, maintaining high quality standards. I also translated between Ukrainian and English languages.