Yulia Borisova Email & Phone Number

Malta

Malta

Минск, Республика Беларусь

My responsibilities:Development and implementation of a digital strategy in Edtech fieldEstablish Integrated Marketing Communication (IMC) strategy for new product launches Create the Communications Briefs that describe the WHO, WHAT, and HOW marketing strategy in close collaboration with product teamsEffective management of traffic channel to attract customers (GoogleAds, FacebookAds, Yandex.Direct, TelegramAds and other)Campaign performance analytics(Google Analytics, Google Tag Manager, Yandex.Metrica)Manage marketing communications goals and KPIs; constantly monitor marketing campaign efficiency and take actions to maximize itDevelop, coach and motivate all the people under the reporting linePromotion in SMM (Instagram, Tik Tok)Work with cold funnel (creating free webinars, lead magnets)My achievements: I was able to implement an effective advertising campaign which gave a 70% increase in salesI`ve increased brand awareness in many Eastern European marketsI`ve a good result in marketing campaigns for example (CPL price from 2$ to 7$ with 10% conversion )I`ve promoted brand in another market for example (Turkey, Poland, UAE and other)I created cool videos and banners that got a lot of views (from 5 million)I have done some projects of advertising with 10 other people in one group and have achieved brilliant resultsI have successfully set up marketing campaigns and obtained amazing results and our revenue increased.

Минск, Республика Беларусь

My responsibilities:Management of well-known brands: Lidsky kvass is the leader in the kvass category, Dynami:t is the leader in the energy drinks category, Warsteiner is an international beer brand; CHIILZ is a new brand in the category of natural lemonadesDevelopment and implementation of brand promotion strategies, introduction of new subcategoriesBrand promotion in all TV, Digital, SMM, PR communication channelsDigital. Development and implementation of advertising campaigns in order to increase brand awareness in the Internet space. Tactical media planning and implementation of outreach media campaigns, budget management. Analysis of the effectiveness of KPI advertising campaigns (CTR, CPM, CPC, CPA, etc.) depending on the channel and type of campaign. Creation and optimization of advertising campaigns in Yandex.Direct, Google.Adwords, Facebook, Instagram, VK, Mytarget. My achievements:I increased by 25% market share by product according to NielsenI was able to make the product popular among young people using Tik Tok and InstagramI was able to make a popular advertisement that gained a large number of views and was a success with the audience