I have been responsible for planning, tracking and analyzing the performance of all marketing campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand guidelines. I have developed strategies and tactics to boost the company’s reputation, increase brand awareness and drive building strong qualified online (to website) and foot (to the store) traffic.• Creating comprehensive calendar in Hootsuite for major marketing events and dates and filling in social media content for company’s social media channels (Instagram, Facebook, Twitter, YouTube) and keeping up with relevant communication with customers • Collaborating with outside branding agencies and business consultants to maximize marketing strategies and implement successful campaigns• Fashion Producer duties such as: arranging professional photo shoots coordinating a team of makeup and wardrobe stylists, models and photographers. • PR Manager duties: announcing company news and events, writing newsletters and press releases, communicating with local media

I have been working for a start-up company, helping the owners to research business opportunities which will help them grow and increase brand awareness.• Developing the marketing strategies • Creating and distribution company’s press release, news update• Performing marketing and newsletters correspondence with Mailchimp

I have joined the company during Covid time working with social media and recruiting new talents for upcoming fashion event.• Keeping social media up to date (Instagram, Facebook, Twitter, company’s website)• Creating and distribution company’s press release, news update• Holding auditions for talents, making sure that all paperwork is submitted properly and contracts are signed on time

Responsible for overseeing the daily operations of the store, ensuring efficiency of daily business operations. Worked as a generalist, both in back-office and in customer operations.• Monitoring of invoices and issuing of credit memos• Keeping items inventory up-to-date; control for on-time delivery • Developing promotional materials and maintaining floor merchandise• Performing cashier functions• Ensuring consistent and excellent customer service

Processed various marketing strategies and organized promotional events to increase brand awareness and customer loyalty. Developed marketing content and tools to gain in company sales.• Planned and tracked marketing campaigns (ATL, BTL, digital marketing) • Managed and negotiated with vendors to ensure deliverables were met on time and on budget• Sought and established trusted partnerships with print press and vendors• Collaborated with creative agencies to create or update original ad visuals in accordance with requirements of the campaign• Wrote news releases, advertising, and promotional articles for press distribution

Built valuable relationships with lead generation media using right distribution sources to help company reach target market and encourage positive brand communication experience. • Planned advertising campaigns (ATL, BTL, Digital marketing) and helped to drive marketing campaign performance• Handled all copywriting: texts, catalogues, leaflets, promotional in-store events news and press releases• Initiated a direct mail policy for a company (texts and email) • Updated original advertising layouts from foreign brands and collaborated with designer to create new ones in accordance with technical requirements• Maintained information on corporate websites

Quick study promoted from a department assistant to a manager, self-growing and educating in marketing processes, understanding principles of brand development, polishing communication skills with partners, vendors and coworkers. • Developed media plans for Crocus City Mall brand (ATL, BTL, digital marketing); collaborated with full-house media agencies; collected advertising materials from foreign partners and prepared final layouts• Graphic art: filled creative briefs, approved design and chose production materials• Worked with BTL partners for special events’ arrangements• Key leadership responsibility for promotion of JLo by Jennifer Lopez stores (merchandising, realization of sale and promo actions, clients’ events, general brand promotion (in print, outdoor, online, direct mail)• Updated information on corporate websites