Director Of Social Media (Remote)
CurrentDevelop and implement social media marketing strategy to generate interest and attract new customers to Minnesota’s #1 engagement ring and fine jewelry store with nine retail locations throughout the state.• Manage day-to-day paid and organic advertisement on social media platforms such as Facebook, Instagram, and Pinterest to ensure the right content is presented to drive traffic to the stores and to the website in support of key business priorities.• Create social media campaigns, posts, and creative assets on social media platforms to support the goals of the business.• Develop and implement social media strategy to generate sales and profit for the eCommerce side of the business.• Lead the analytics and reporting framework to measure the impact of content and channel strategy and provide clear actionable insights to drive the company’s performance; adjust plans accordingly to maximize reach and response rate.• Promote the largest selection of rings in America with thousands of unique, one-of-a-kind custom-designed styles.• Monitor social media trends to stay abreast of the latest changes, available platforms design tools, and applications.• Analyze the organization's digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvements.• Participate in cross-functional team meetings and serve as thought leader on marketing and promotion initiatives, with strategic placement of social media marketing to augment advertising on television, print, and radio.• Develop and execute specific seasonal and holiday strategy to maximize awareness and sales throughout the year.• Work closely with photographers and content creators to ensure all programs are executed on time and on budget.• Maintain customer engagement and interaction with 57,000 followers on Facebook, 13,400 followers on Instagram and 12,000 followers on Pinterest.
