Yulia Grigoryeva Email and Phone Number
Good afternoon,I am Yulia Grigoryeva, a PR & Marketing professional currently involved with multiple projects within the fashion and digital innovation space. (1) As senior PR & Marketing specialist at Ecoolska, a phygital fashion brand, I contribute to public relations, marketing, communication, and event strategies, securing media coverage, crafting content plans, and fostering partnerships that enhance brand visibility and engagement.(2) I also act as PR & Event manager for the Digital Couture Summit, a luxury fashion-tech networking event held during Milan Fashion Week. In this role, I manage event logistics, guest & media relations, strategic communications to ensure high-impact exposure and an exceptional attendee experience.(3) Additionally, I am a Co-partner and PR & Marketing Director at Fashion AI School, a developing educational platform that trains fashion professionals and students to integrate AI tools into their fashion career/business for workflow optimization. I contribute to PR campaigns, strategic partnerships, course development, helping to position the platform as a forward-thinking resource in fashion education.Having studied in 4 different universities in 4 different countries, I learned how to adapt easily to any cross-cultural environment. I am a Master Graduate of a double-diploma program “International Master in Luxury Management” by Polimi Graduate School of Management (Italy) & Neoma Business School (France). My previous educational background is a Bachelor in “International Management” by St. Petersburg State University (Russia) with an exchange semester in St. Gallen University (Switzerland).Prior to my current project, I was working on a part time basis for SMM platform where I learned the basics of PR, Communication and Creative Writing. During my bachelor years, I have undergone a summer internship at the Swiss premium-quality fabric manufacturing firm. There I managed to obtain a preliminary knowledge about the luxury textile industry and the world of bespoke and made-to-measure.I have always been eager to broaden my skill set and scope of knowledge, and challenges encourage me.Thank you for your time! Looking forward to further cooperation with you!
Fashion Ai School
View- Website:
- fashionaischool.com
- Employees:
- 3
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Co-Founder | Pr And MarketingFashion Ai SchoolMilan, It -
Pr & Event ManagerDigital Couture Summit May 2024 - PresentMilan, Lombardy, Italyo Drafting press releases & media materialso Contributing to the development & execution of PR campaignso Contributing to the creation of marketing campaigns & social media managemento Communication with selected guests & partnerso Coordinating events’ logistics -
Pr & Event Management AssistantDigital Couture Summit Nov 2023 - May 2024Milan, Lombardy, Italy -
Pr & Marketing Senior SpecialistEcoolska Nov 2024 - PresentMilan, Lombardy, ItalyPublic Relations & Communication:o Leading the planning and execution of PR campaigns with strategic insights.o Managing coordination of media coverage and expanding media visibility for the company.o Developing press releases and other media materialso Strengthening and expanding partnerships with art and educational institutions.o Supervising communication management on the company’s official accounts.o Creating high-quality, visually appealing, and impactful presentations for potential partners to convey messages effectively and maintain brand alignment.o Contributing to promotional events, with an emphasis on strategic impact and brand positioning.Marketing & Media (including SMM & Copywriting):o Developing and implementing comprehensive media plans for target outreach.o Conducting advanced market research and trend analysis to identify and leverage strategic opportunities.o Leading social media management strategies and content direction.o Developing written media materialso Collaborating with the creative team on crafting compelling visual content -
Pr & Marketing SpecialistEcoolska Mar 2024 - Nov 2024Milan, Lombardy, ItalyPublic Relations & Event Management:o Contributing to the planning and execution of PR campaigns | Public Relationso Establishing new connections with media via assisting in developing press releases & further communication | Public Relationso Developing partnerships with art and educational institutions | Public Relationo Contributing to event management | Event ManagementMarketing & Media (including SMM & Copywriting):o Developing comprehensive media plans for targeted outreach | Media Planningo Developing written media materials | Copywritingo Collaborating with the creative team on crafting compelling visual content | SMM o Researching market trends and identifying strategic opportunities | Marketing -
Pr & Marketing InternEcoolska Nov 2023 - Mar 2024Milan, Lombardy, ItalyPhygital Sustainable Fashion Brand:o Assisting in the development & execution of PR campaigns | Public Relationso Conducting market research to identify trends & opportunities | Marketingo Assisting in the planning & execution of promotional events | Event Management o Collaborating with the creative team on visual & written media materials | SMM & Copywriting -
Copywriter | Publish WriterPerfluence Platform Sep 2020 - May 2023RESULTS: The best article reached 85.000 views, along with many others of up to 50.000 viewso Writing engaging articles for the blog | Communication & Content Creationo Following SEO requirements | SEO Copywriting o Writing articles for external resources | Communication & Content Creation -
Manager Of Influencer MarketingPerfluence Platform Mar 2020 - Oct 2020o Assisting influencers with the content development | SMMo Selecting bloggers in accordance with identified tagert | Market Research o Acting as intermediary in between of the brand and the influencer -
Conversation Course InstructorUniversity Of St.Gallen Feb 2021 - Dec 2021Switzerlando Marketing activities for the course to engage the audience | Online Marketingo Developing the course content & teaching process o Mentoring -
InternAlumo Ag Jun 2021 - Jul 2021SwitzerlandMarketing & Mediao Potential customer research and evaluationo Media planning and possible improvementsBack office & Logisticso ERP system “Texware”: data analysis, maintenance and order entryo Shipments to Russia, possible improvementso Insights into the process of customer handling -
Hr Department: Management Of Incentives & BenefitsCarlsberg Group Jul 2020 - Aug 2020St Petersburg, St Petersburg City, Russiao Developing internal informational resources | Internal Communication o Developing the presentation for the corporate annual event “Best people award” | Corporate Communication
Yulia Grigoryeva Education Details
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106 Out Of 110 -
International Master In Luxury Management -
4.5 Out Of 5.0 -
Exchange Semester
Frequently Asked Questions about Yulia Grigoryeva
What company does Yulia Grigoryeva work for?
Yulia Grigoryeva works for Fashion Ai School
What is Yulia Grigoryeva's role at the current company?
Yulia Grigoryeva's current role is Co-Founder | PR and Marketing.
What schools did Yulia Grigoryeva attend?
Yulia Grigoryeva attended Polimi Graduate School Of Management, Neoma Business School, Высшая Школа Менеджмента Спбгу, Universität St.gallen (Hsg).
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