Yulia Henderson Email & Phone Number

New York, Ny, Us

New York

New York

Managed all advertising placements (LinkedIn, Facebook, Twitter, Google AdWords) and social media channels to grow user base at this start-up online music rights marketplace. Created and managed e-mail marketing campaigns using MailChimp. Tracked users’ behavior using Kissmetrics and Google Analytics. Recruited new content providers via cold e-mails. Prepared promotion inventory (banners, flyers) for conferences. Worked closely with graphic design and technical teams.

Moscow, Russia

Managed all of Lamoda’s advertising placement operations based on a CPM payment-model for major Russia portals and web services including Mail.ru (Russia, Kazakhstan, Ukraine), Avito.ru, and Rambler.ru. Main responsibilities included:•Creating monthly plans for achieving target marketing KPIs; •Creating weekly presentation on achievement against KPIs for each portal and web service;•Negotiating with Lamoda’s agency partners regarding the terms and conditions for each portal and web service and the search for new portal partners;•Creating Excel reports and retrieving data from Google Analytics, Webtrekk, DFP, and Adriver;•Cooperating with Lamoda’s corporate analytics team to shape reports and data according to management’s needs;•Managing 3 people (2 junior managers and a banner designer);Key achievements included:•Execution of detailed geo, age, and interests-targeted campaigns on Mail.ru. •Launch of Lamoda retargeting campaigns using pixel implementation on Mail.ru campaigns for Russia and Kazakhstan. •Promotion of Lamoda Android and iOS Apps on Mail.ru and Avito.ru in Russia. •Launch of advertising of Lamoda Ukraine campaigns on Mail.ru. •Training of 2 junior managers on advertising work process.

Moscow, Russia

Managed advertising campaigns on Mail.ru, Avito.ru, Rambler.ru plus other small portals and web services. Main responsibilities included:•Creating monthly plans to achieve target marketing KPIs; •Creating weekly presentations on KPIs achievement on each portal and web service •Negotiating with Lamoda’s agency partners regarding the terms and conditions with each portal and web service and the search for new portal partners;•Creating Excel reports and retrieving data from Google Analytics, DFP, and Adriver;•Managing 2 people (junior managers)•Creating banner specifications for designers•Cooperating with Lamoda’s corporate analytics team to shape reports and data according to management’s needs;

Moscow, Russia

Managing advertising campaigns on Mail.ru (one of the largest internet portals and portfolio of web services on the Russian-speaking market) for Russia and Kazakhstan. Main responsibilities included: creating banner specifications for designers; uploading banners to web services; creation of geo-/age- targeted groups for Mail.ru campaigns; creating daily reports using Excel, Google Analytics, and Doubleclick; tracking achievement against target monthly KPIs.

Moscow, Russia

Full-time internship in the marketing department of a fast-developing fashion e-commerce start-up. Assistant to the display advertising manager. Cooperated with graphic designers on banner creation processes. Uploaded banners to web services. Produced daily reports using Excel and Doubleclick. Tracked achievement of KPI’s versus monthly goals.

Moscow, Russia

Part-time work for a global recorded music company. Translation of business documentation from English to Russian and vice versa.

Saint-Petersburg, Russia

Part-time work for a leading energy infrastructure company with European suppliers and partnerships. Translation of technical and business documentation from English to Russian and vice versa.

Saint-Petersburg, Russia

Summer job for international alcoholic beverages company. Managed incoming calls. Made travel arrangements. Managed office/kitchen supply inventory, purchasing and related vendors (e.g., water delivery, copy machine, coffee, couriers, etc.). Coordinated office social events such as employee birthdays, outings. Prepared for client meetings (e.g. food, drinks, transportation, etc.). Assisted with faxing, binding, photocopying, scanning, e-mailing, etc.

Saint-Petersburg, Russia

Performed executive assistant and business development functions for this recruiting and consulting agency. Performed secretarial and managerial duties as per the instructions of the CEO. Managed incoming calls. Made office supply inventory (water delivery, copy machine, coffee, couriers, etc.). Prepared for clients meetings. Assisted with faxing, binding, photocopying, scanning, e-mailing, etc.Business Development. Looked for international partners including research and cold calls. Major Achievements: Organization of a meeting with a potential partner in Germany.

Online Course Html, Css & Web Design

Specialist, Translator And Interpreter In Economics And Finance

Department of Humanities: Focused studies in linguistics, translation and interpretation in English and French languages.