Group Brand Manager for cigarette portfolio

Group Brand Manager responsible for Mid-price & Premium brands portfolio

Assigned OTC Brands management targeted on continuous growth in Volume & Value:- Brands' strategy & tactics development: identification of key brand challenges & opportunities with further strategic implications;- Brand activities implementation and control;- Competitive environment analysis in various product categories;- Products' pricing strategy articulation with focus on competitiveness & profitability;- Brand communication development on a Regional level: ATL & BTL- BU research processes adviser & coordinator: brand ad-hoc, consept, tracking, category exploration studies etc.

Segment strategy development and implementation. Delivering brand SOM/ROI growth in highly turbulent market:- Annual Mid+ portfolio strategic plan development with focus on profitability.- Various Brands communication strategy development & implementation: B2B, B2C, internal communication with recognition on HQ level. - Marketing research: qualitative & quantitative for identifying portfolio opportunities in changing environment.- Competitive intelligence.- New product development for optimal portfolio architecture.Partnership building with HQ, Regional management and external stakeholders with positive feedback.Successful people management.

Brand strategy development and implementation resulting in retaining premium Brand SOM (share of market) within dowtrading market environment: - Annual Brand portfolio strategic plan development.- Brand communication strategy development & implementation: B2B, B2C, internal communication.- Marketing research: qualitative & quantitative for identifying opportunities for further brand development. - Competitive intelligence.- New product development: permanent portfolio management and limited edition launches.

National consumer promotions launches with positive ROO:- Program mechanic and web platform development- Campaign visual identity: POS materials, press layouts development,- 1-2-1 support in HoReCa and retail, Brand presence at large scale music events,- DM support,- Program performance reporting for senior management.Brand Magazine development, reflecting key Brand valuesBrand health/performance analisys trackingMarketing research: qualitative & quantitative for identifying opportunities for further brand development,New product development & launch according to strategic Brand needs.

- Support to Brand manager in ATL, BTL communication tools development- Brand analitics reports- Brand budget handling- Administrative support to Brand team: SAP, documents processing

Freelancing specialist in marketing research for various FMCG categories and NPOs:- focus group discussions - in-depth interviews - home visit interviews