I am mainly in charge of planning and implementation of the promotion and PR strategy of the group of companies and 3 brands separately, supervising content production. - during my management of the department, 12 contracts were concluded for 87 million rubles for advertising leads- reduced the price of a quality lead by 1.5 times, increased the average number of leads per month by 3 times, increased the site's quality index (by Yandex) by 2 times- formed the positioning and promotion strategy of the company from scratch- led the organizational team of the conference in 2023 (development and defense of the concept, budget planning, advertising and inviting the media, speakers and participants, creating a landing page, site development, reporting on the results); participated in the organization of 5 conferences (2020-2022)- published 3 corporate calendars and changed the approach to corporate gifts and souvenirs- led a team to develop and shoot a partner video case with, led projects to create 7 animated videos- published more than 70 expert articles- reissued the company's brand book, held 2 photo shoots, changed the style and approach to POSM- conducted training on creating presentations for department employees, due to which distributed the incoming flow of requests for presentations and the load- designed and organized the production of uniforms and equipment for the company's hockey team

- development and implementation of activities to promote the employer brand- search for candidates for company vacancies: conducting face-to-face, telephone and video interviews: 2 office vacancies closed- design of graphic materials to attract applicants, preparation of presentations

- conducting advertising campaigns on Instagram and VK: audience growth by 24%- content planning, creating texts for advertising campaigns and a website, negotiating cooperation with Instagram bloggers

- prepared analytics and reporting on 2 events: International Entrepreneurship Week, Northern Capital Networking- drawing up reports on regular events, analyzing events audience and members of the club, preparing presentations and other graphic materials for events and after them