Yulia Potapenko Email & Phone Number

Saint Petersburg, Ru

I am mainly in charge of planning and implementation of the promotion and PR strategy of the group of companies and 3 brands separately, supervising content production. - during my management of the department, 12 contracts were concluded for 87 million rubles for advertising leads- reduced the price of a quality lead by 1.5 times, increased the average number of leads per month by 3 times, increased the site's quality index (by Yandex) by 2 times- formed the positioning and promotion strategy of the company from scratch- led the organizational team of the conference in 2023 (development and defense of the concept, budget planning, advertising and inviting the media, speakers and participants, creating a landing page, site development, reporting on the results); participated in the organization of 5 conferences (2020-2022)- published 3 corporate calendars and changed the approach to corporate gifts and souvenirs- led a team to develop and shoot a partner video case with, led projects to create 7 animated videos- published more than 70 expert articles- reissued the company's brand book, held 2 photo shoots, changed the style and approach to POSM- conducted training on creating presentations for department employees, due to which distributed the incoming flow of requests for presentations and the load- designed and organized the production of uniforms and equipment for the company's hockey team

St Petersburg City, Russia

- development and implementation of activities to promote the employer brand- search for candidates for company vacancies: conducting face-to-face, telephone and video interviews: 2 office vacancies closed- design of graphic materials to attract applicants, preparation of presentations

- conducting advertising campaigns on Instagram and VK: audience growth by 24%- content planning, creating texts for advertising campaigns and a website, negotiating cooperation with Instagram bloggers

- prepared analytics and reporting on 2 events: International Entrepreneurship Week, Northern Capital Networking- drawing up reports on regular events, analyzing events audience and members of the club, preparing presentations and other graphic materials for events and after them

Master'S Degree, Managment And Business Analytics, 9/10

Bachelor'S Degree, International Management, 8,64/10