Yulia Petrossian Boyle Email & Phone Number

Vienna, VA, US

Boulogne Billancourt, France, FR

• Reworld Media Group is the leader in adtech in Europe, thanks to its performance-based tech platform, Tradedoubler, with 180,000 affiliate sites worldwide. Reworld is the leading magazine publisher and the.
• Advancing Reworld’s expansion in the US market.
• Building and implementing business development strategies for Grazia USA's growth and scaling.
• Designing audience development and partnerships strategy for Grazia USA, to strengthen and consolidate the iconic and impactful "Made in Italy" Grazia brand in the US market.

Boutique advisory firm, helping global businesses in media, educational technology, telecommunications, and entertainment sectors grow through partnership strategy development, innovative revenue models, operational excellence and premium IP licensing and acquisition. Current clients’ countries of origin: Spain, Italy, France, Switzerland, UK, India.

GE

• Serving as a Supervisory Board Member of Georgia’s leading fixed and mobile network provider offering individuals, households, and businesses the full range of telecommunication services, such as mobile services, fixed.
• Evaluate and approve significant acquisitions, mergers, partnerships, or divestitures that align with the company's strategic direction.
• Member of Audit, Compliance and Environmental, Social and Governance (ESG) committees overseeing financial reporting, ensuring adherence to internal policies and external regulations. Promote and monitor ethical.

London, London, GB

• Serving as the first woman Chair of the 100-year-old global media industry trade association–FIPP; helping global media companies navigate an ever-changing business landscape; delivering knowledge sharing, networking.
• Empowering FIPP members (150 media corporations and global network of thousands of media business owners) to build and grow market-leading media businesses.
• Guiding and channeling Industry views raising awareness of issues specific to media industry (e.g. setting favorable and responsible standards around privacy, data usage; examining the effects of generative AI.
• Championing FIPP’s innovation and diversity and inclusion efforts by attracting new leaders into key board positions from members of underrepresented communities and global regions (doubled female representatives on.
• Leading the organization with the focus on continued innovation in the industry (e.g. examining new platforms/tools for storytelling: AI, Web3, and beyond).

Burbank, CA, US

• Led global partnerships and international sales of NG-branded media products; In charge of acquiring new business and Go-To-Market (GTM) Strategy; Generated millions of dollars of revenue and profit supercharging.
• Unified disparate websites in Italy, Netherlands and Portugal under one tech eco-system in each country resulting in over 100% UV traffic increase in each market just months' post-unification.
• Designed and led new strategy for digital transformation of the iconic National Geographic Visual Archives (70+M assets), opening it up for the first time ever for use by Disney enterprise, including ABC News, ESPN.
• Co-Founded NatGeo Center of Innovation in exploring Web3 ecosystem and other new platforms for storytelling and audience engagement, launching NatGeo’s first digital collectibles.

Burbank, CA, US

• Set the international partnerships and localization strategy for magazines, books, live events, digital media, & related experiences with an estimated retail sales value of $270M; Manage 120 partner relations in 55.
• Designed the strategy and framework for modernizing the NatGeo Visual Collections, with an emphasis on discoverability and commercialization of iconic National Geographic Visual Archive.

Washington, District Of Columbia, US

• Led the International Media and NatGeo Live divisions with the aim to expand global partnerships, targeting aggressive growth of the topline revenue, profitability, geographical and partner base.
• Reimagined the business model for NatGeo Live Events in 2017, resulting in exceeding all set KPIs: EBITDA: +230% YoY; new market growth: +117% YOY; booked events: +51% YOY
• Led the strategic partnership with the “Teaching Company/Great Courses”, resulting in launches of 11 NG video courses in Photography, Travel, Exploration areas

Washington, DC, US

• Led and shaped a multi-disciplinary licensing business with over 65 individual accounts and 250+ licensing agreements; with the strong emphasis on new creative solutions, team work, and meeting deadlines.
• Designed a new framework for and lead largest international conference for NGS - International Business and Content Partner conference, with participation of over 250 people from 65 countries – managed the strategy.

Washington, DC, US

• Designed the framework for effective management of a multi-disciplinary licensing business
• Oversaw the strategy, concept, logistics, programming, business sessions and entertainment of the largest NatGeo International Media Event.

Washington, DC, US

• Received a promotion to take over the entire Licensing Portfolio of NatGeo Magazines Media
• Oversaw all aspects of strategy implementation and day-to-day management of NG partner relations (contracts, royalty payments, marketing, brand approval, etc) in over 35 territories, overseeing operations of the.
• Appointed to be the business lead and relationship manager of NG’s global education partnership with Cengage Learning and Gale
• Negotiated contracts launched NG magazines in Lithuania, Indonesia and South Africa.

Washington, DC, US

• Managed licensing of NG Traveler and NG History magazines
• Developed and pursued aggressive new business strategy
• Doubled the portfolio of NG Traveler In'l Magazines in 1 year
• Exceeded budget by 22% in 2008 after only 1 year on the job

• Repositioned an iconic local TV Guide magazine to serve the interests of professional women of Ukraine
• Designed the strategy and framework for magazines weekly publication
• Supervised staff of 24 overseeing all levels and phases of publishing eco-system: editorial, advertising, marketing, print, paper and distribution departments

Kyiv, Ukraine, UA

Edited Week-End section; wrote feature articles for the Week-End Section; interviewed ex-pats living in Ukraine for a weekly feature

Durham, NC, US

As USAID's implementing partner in Central Asian region, worked closely with the Offices of Health and Education of USAID Central Asia; solicited funding through proposal process, organized and managed public healthcare related training activities for 5 Central Asian Countries' government and non-profit organization employees

London, England, GB

Established operational and programmatic presence of the British Council in Armenia; managed Art, Science, English Language Teaching, Public/Government Relations programs in Armenia.

London, England, GB

Supervised sales and marketing efforts of Macmillan Heinemann's English Language Teaching products and books in Armenia and Georgia; managed the operations of a specialized bookstore on the premises of the Macmillan Armenia Publishing House; supplied English Language Teaching materials to various international companies for in-house English language.

New York, New York, US

Coordinated the Free Market Development Advisers' Program; arranged pre-departure orientation for MBA students going abroad for 1-year consultancies in abroad

Travelled to Uzbekistan, Kazakhstan and Georgia to conduct market research for launch of Macmillan Education operations; produced a 5-Year Startegic Plan for Macmillan's expansion in Kazakhstan, Uzbekistan, and Georgia

London, England, GB

Assisted Macmillan Education's Executive with with establishment of joint British-Armenian publishing company - Pyunik Macmillan JV; worked on preparation of the winning World Bank Tender for publishing textbooks for Armenian public schools; worked with Ministry Education and World Bank on answering questions about Macmillan's bid; edited first.

Responsible for establishing partnerships with international companies and photo agencies; managed photo portfolio and represented work of prominent Armenian photo-journalist Rouben Mangasarian; coordinated photo transmissions to world's major stock agencies (Reuters, Corbis, Magnum); designed proposals for funding public projects

Certificate Of Achievement, Data Monetization Strategy: Creating Value Through Data

Master Of Public Administration (Mpa), Public Administration And Comparative International Affairs

Bachelor Of Arts, Cum Laude, Area Studies Of Uk And Usa And Teaching English As A Foreign Language

American Studies Program, New Jersey, Usa, American Studies