Yulia Petrossian Boyle

Yulia Petrossian Boyle Email and Phone Number

Founder and Principal @ YPB Global
Vienna, VA, US
Yulia Petrossian Boyle's Location
Vienna, Virginia, United States, United States
Yulia Petrossian Boyle's Contact Details

Yulia Petrossian Boyle work email

Yulia Petrossian Boyle personal email

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About Yulia Petrossian Boyle

Expanding Businesses Globally Through Strategic PartnershipsI specialize in scaling media, entertainment, and ed-tech companies worldwide by leveraging strategic partnerships, premium content, and strong brand positioning. With a track record of success with industry leaders like Disney, National Geographic, and 21st Century Fox, I help businesses achieve market expansion, innovative revenue models and sustainable growth.As the founder of YPB GLOBAL, I provide strategic guidance to media, entertainment, and ed-tech companies, offering tailored solutions that blend industry insights with actionable frameworks. My extensive global network, global C-Suit access and innovative approach drive market entry, revenue growth, and brand elevation.How I Help Businesses Succeed:• Revenue and Market Expansion: Scaling businesses globally with strategies that enhance brand presence, content relevance, and audience engagement.• Transformative Business Models: Reimagining strategies to exceed KPIs, drive profitability, and navigate complex global landscapes.• Strategic Partnerships: Connecting your business with the right partners to expand internationally, ensuring alignment and maximized impact.Core Expertise:• Strategic Partnerships & Alliances• Global Business Development• Premium Content Development• Brand Strategy• Digital Transformation & Product Innovation • Change Management• IP Licensing & Joint Ventures• Public Speaking

Yulia Petrossian Boyle's Current Company Details
YPB Global

Ypb Global

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Founder and Principal
Vienna, VA, US
Website:
ypbglobal.com
Employees:
1
Yulia Petrossian Boyle Work Experience Details
  • Ypb Global
    Founder And Principal
    Ypb Global
    Vienna, Va, Us
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  • Reworld Media
    Strategic Advisory
    Reworld Media Aug 2023 - Present
    Boulogne Billancourt, France, Fr
    Reworld Media Group is the leader in adtech in Europe, thanks to its performance-based tech platform, Tradedoubler, with 180,000 affiliate sites worldwide. Reworld is the leading magazine publisher and the second-largest digital media group in France. With an annual turnover of €506 million, it operates in 13 countries in B2C and B2B sectors.• Advancing Reworld’s expansion in the US market.• Building and implementing business development strategies for Grazia USA's growth and scaling. • Designing audience development and partnerships strategy for Grazia USA, to strengthen and consolidate the iconic and impactful "Made in Italy" Grazia brand in the US market.
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  • Ypb Global
    Founder And Principal
    Ypb Global Aug 2023 - Present
    Boutique advisory firm, helping global businesses in media, educational technology, telecommunications, and entertainment sectors grow through partnership strategy development, innovative revenue models, operational excellence and premium IP licensing and acquisition. Current clients’ countries of origin: Spain, Italy, France, Switzerland, UK, India, Kazakhstan, Republic of Georgia.
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  • Silknet - სილქნეტი
    Member Of The Supervisory Board
    Silknet - სილქნეტი Sep 2023 - Present
    Ge
    Serving as a Supervisory Board Member of Georgia’s leading fixed and mobile network provider offering individuals, households, and businesses the full range of telecommunication services, such as mobile services, fixed broadband, pay TV and fixed telephony. Silknet is part of Silk Road Group, one of the Caucasus’s leading investment groups.• Evaluate and approve significant acquisitions, mergers, partnerships, or divestitures that align with the company's strategic direction.• Member of Audit, Compliance and Environmental, Social and Governance (ESG) committees overseeing financial reporting, ensuring adherence to internal policies and external regulations. Promote and monitor ethical behavior and corporate social responsibility initiatives within the company.
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  • Fipp - Connecting Global Media
    Chair Of The Board
    Fipp - Connecting Global Media Dec 2021 - Present
    London, London, Gb
    Serving as the first woman Chair of the 100-year-old global media industry trade association–FIPP; helping global media companies navigate an ever-changing business landscape; delivering knowledge sharing, networking, training, consulting, industry insights and advocacy.• Empowering FIPP members (150 media corporations and global network of thousands of media business owners) to build and grow market-leading media businesses.• Guiding and channeling Industry views raising awareness of issues specific to media industry (e.g. setting favorable and responsible standards around privacy, data usage; examining the effects of generative AI proliferation on media business models, etc).• Championing FIPP’s innovation and diversity and inclusion efforts by attracting new leaders into key board positions from members of underrepresented communities and global regions (doubled female representatives on the Board in the 1st year of tenure). • Leading the organization with the focus on continued innovation in the industry (e.g. examining new platforms/tools for storytelling: AI, Web3, and beyond).
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  • The Walt Disney Company
    Head Of Int'L Media, Digital Asset Management & Business Development, National Geographic Partners
    The Walt Disney Company Jan 2022 - Jul 2023
    Burbank, Ca, Us
    Led global partnerships and international sales of NG-branded media products; In charge of acquiring new business and Go-To-Market (GTM) Strategy; Generated millions of dollars of revenue and profit supercharging business of NG across 50 markets. Accomplishments include:• Unified disparate websites in Italy, Netherlands and Portugal under one tech eco-system in each country resulting in over 100% UV traffic increase in each market just months' post-unification.• Designed and led new strategy for digital transformation of the iconic National Geographic Visual Archives (70+M assets), opening it up for the first time ever for use by Disney enterprise, including ABC News, ESPN, Disney Parks and Resorts.• Co-Founded NatGeo Center of Innovation in exploring Web3 ecosystem and other new platforms for storytelling and audience engagement, launching NatGeo’s first digital collectibles.
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  • The Walt Disney Company
    Senior Vice President, Global Media Partnerships For National Geographic Partners
    The Walt Disney Company Oct 2019 - Jan 2022
    Burbank, Ca, Us
    • Set the international partnerships and localization strategy for magazines, books, live events, digital media, & related experiences with an estimated retail sales value of $270M; Manage 120 partner relations in 55 countries in 40 languages. • Designed the strategy and framework for modernizing the NatGeo Visual Collections, with an emphasis on discoverability and commercialization of iconic National Geographic Visual Archive.
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  • National Geographic Partners
    Senior Vice President, International Media And Live Events
    National Geographic Partners Feb 2013 - Oct 2019
    Washington, District Of Columbia, Us
    Led the International Media and NatGeo Live divisions with the aim to expand global partnerships, targeting aggressive growth of the topline revenue, profitability, geographical and partner base.• Reimagined the business model for NatGeo Live Events in 2017, resulting in exceeding all set KPIs: EBITDA: +230% YoY; new market growth: +117% YOY; booked events: +51% YOY• Led the strategic partnership with the “Teaching Company/Great Courses”, resulting in launches of 11 NG video courses in Photography, Travel, Exploration areas
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  • National Geographic Society
    Vice President, International Magazine Publishing & Business Development
    National Geographic Society Dec 2010 - Feb 2013
    Washington, Dc, Us
    • Led and shaped a multi-disciplinary licensing business with over 65 individual accounts and 250+ licensing agreements; with the strong emphasis on new creative solutions, team work, and meeting deadlines.• Designed a new framework for and lead largest international conference for NGS - International Business and Content Partner conference, with participation of over 250 people from 65 countries – managed the strategy, concept, logistics, programming, business sessions and entertainment.
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  • National Geographic Society
    Director, International Magazines
    National Geographic Society Jul 2010 - Dec 2010
    Washington, Dc, Us
    • Designed the framework for effective management of a multi-disciplinary licensing business • Oversaw the strategy, concept, logistics, programming, business sessions and entertainment of the largest NatGeo International Media Event.
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  • National Geographic Society
    Business Manager, International Media
    National Geographic Society Dec 2008 - Jul 2010
    Washington, Dc, Us
    • Received a promotion to take over the entire Licensing Portfolio of NatGeo Magazines Media• Oversaw all aspects of strategy implementation and day-to-day management of NG partner relations (contracts, royalty payments, marketing, brand approval, etc) in over 35 territories, overseeing operations of the department’s highest revenue generating product line (NGM)• Appointed to be the business lead and relationship manager of NG’s global education partnership with Cengage Learning and Gale• Negotiated contracts launched NG magazines in Lithuania, Indonesia and South Africa.
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  • National Geographic Society
    Business Manager, Ng Traveler/Adventure Magazines
    National Geographic Society Feb 2007 - Jul 2008
    Washington, Dc, Us
    • Managed licensing of NG Traveler and NG History magazines• Developed and pursued aggressive new business strategy • Doubled the portfolio of NG Traveler In'l Magazines in 1 year • Exceeded budget by 22% in 2008 after only 1 year on the job
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  • Perekhid Publishing House / Atlantic Group
    Publisher, "Vsya Nedelya" Women'S Weekly Magazine
    Perekhid Publishing House / Atlantic Group Jan 2006 - Jan 2007
    • Repositioned an iconic local TV Guide magazine to serve the interests of professional women of Ukraine• Designed the strategy and framework for magazines weekly publication • Supervised staff of 24 overseeing all levels and phases of publishing eco-system: editorial, advertising, marketing, print, paper and distribution departments
  • Kyiv Post
    Staff Writer
    Kyiv Post Oct 2005 - Nov 2006
    Kyiv, Ukraine, Ua
    Edited Week-End section; wrote feature articles for the Week-End Section; interviewed ex-pats living in Ukraine for a weekly feature
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  • Fhi 360
    Training Specialist
    Fhi 360 Jan 2003 - Jun 2004
    Durham, Nc, Us
    As USAID's implementing partner in Central Asian region, worked closely with the Offices of Health and Education of USAID Central Asia; solicited funding through proposal process, organized and managed public healthcare related training activities for 5 Central Asian Countries' government and non-profit organization employees
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  • British Council
    Head Of Programs And Operations
    British Council Jun 2001 - Jan 2003
    London, England, Gb
    Established operational and programmatic presence of the British Council in Armenia; managed Art, Science, English Language Teaching, Public/Government Relations programs in Armenia.
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  • Macmillan Education Elt
    Head Of Marketing And Sales Department, Macmillan Armenia
    Macmillan Education Elt Oct 1998 - Jun 2001
    London, England, Gb
    Supervised sales and marketing efforts of Macmillan Heinemann's English Language Teaching products and books in Armenia and Georgia; managed the operations of a specialized bookstore on the premises of the Macmillan Armenia Publishing House; supplied English Language Teaching materials to various international companies for in-house English language training of their local staff.
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  • Institute Of International Education
    Free Market Development Advisers Program Coordinator (Internship)
    Institute Of International Education May 1999 - Aug 1999
    New York, New York, Us
    Coordinated the Free Market Development Advisers' Program; arranged pre-departure orientation for MBA students going abroad for 1-year consultancies in abroad
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  • Macmillan Science And Education
    Publishing Consultant
    Macmillan Science And Education May 1998 - Oct 1998
    Travelled to Uzbekistan, Kazakhstan and Georgia to conduct market research for launch of Macmillan Education operations; produced a 5-Year Startegic Plan for Macmillan's expansion in Kazakhstan, Uzbekistan, and Georgia
  • Macmillan Education
    Administrative Manager
    Macmillan Education Feb 1996 - Aug 1997
    London, England, Gb
    Assisted Macmillan Education's Executive with with establishment of joint British-Armenian publishing company - Pyunik Macmillan JV; worked on preparation of the winning World Bank Tender for publishing textbooks for Armenian public schools; worked with Ministry Education and World Bank on answering questions about Macmillan's bid; edited first Armenian-English Dictionary; edited English Language textbooks grades 4-6 for Armenian secondary schools
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  • Editorial Assistant
    "Patker" Photo Agency Sep 1995 - Feb 1996
    Responsible for establishing partnerships with international companies and photo agencies; managed photo portfolio and represented work of prominent Armenian photo-journalist Rouben Mangasarian; coordinated photo transmissions to world's major stock agencies (Reuters, Corbis, Magnum); designed proposals for funding public projects

Yulia Petrossian Boyle Education Details

  • Mit Sloan Executive Education
    Mit Sloan Executive Education
    Data Monetization Strategy: Creating Value Through Data
  • Indiana University Bloomington
    Indiana University Bloomington
    Public Administration And Comparative International Affairs
  • The Yerevan State Linguistic University After V. Brusov
    The Yerevan State Linguistic University After V. Brusov
    Area Studies Of Uk And Usa And Teaching English As A Foreign Language
  • Rowan University
    Rowan University
    American Studies

Frequently Asked Questions about Yulia Petrossian Boyle

What company does Yulia Petrossian Boyle work for?

Yulia Petrossian Boyle works for Ypb Global

What is Yulia Petrossian Boyle's role at the current company?

Yulia Petrossian Boyle's current role is Founder and Principal.

What is Yulia Petrossian Boyle's email address?

Yulia Petrossian Boyle's email address is yu****@****bal.com

What schools did Yulia Petrossian Boyle attend?

Yulia Petrossian Boyle attended Mit Sloan Executive Education, Indiana University Bloomington, The Yerevan State Linguistic University After V. Brusov, Rowan University.

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