Yulia Gonzalez Email & Phone Number

Los Angeles, California, Us

- Developed and implemented a comprehensive posting strategy for video content effectively enhancing the online presence of FYI.ai on various social media platforms.- Produced engaging video content for "FYI Show" on SiriusXM hosted by will.i.am, resulting in over 4 million views, significantly increasing brand visibility and audience engagement.- Played a pivotal role in doubling FYI.ai's Instagram following from 11,000 to 23,400 followers within a span of just 2 months, through targeted content creation and strategic engagement tactics.- Collaborated closely with the FYI executive team to obtain approvals and devise effective strategies, contributing to the organic growth and heightened awareness of the FYI.ai app.- Demonstrated strong initiative and creativity in developing social media campaigns that effectively promoted FYI.ai's brand message and offerings, fostering increased user engagement and interest.

Santa Clara, California, Us

- Developed and executed social media strategies, including content creation, analytics reporting, anduser growth initiatives that resulted in a 300% increase in followers and an additional boost inengagement.- Drove social media audience growth, including growing Instagram from 568 to 17,062 followers, andreaching 500K views on Instagram videos during tenure.- Conceptualized, wrote, directed, and produced high-converting short-form TikTok content,achieving a 1.6M increase in video views on a 5.6K follower account.- Collaborated with the CEO, CPO, and VPs of Robotics, Autonomy, Automation, and variousexecutives at John Deere to align social media product releases with overall marketing and businessobjectives.

Alexandria, Virginia, Us

- Worked closely with the NFL's Executive Vice President of Football Operations, Troy Vincent, tocreate and manage his new social media strategy, brand voice, and posting cadence for across socialmedia platforms.- Devised a new content posting cadence that incorporated trending topics, NFL updates, and visuallycompelling designs to engage with fans in an innovative and effective manner.- Conducted regular analytics reporting, leveraging data-driven insights to optimize contentperformance and refine social media strategy.- Championed the development of a fresh social media strategy for both pre-season and in-seasoncontent, particularly in response to the challenges posed by COVID-19 and the effects on that NFLseason.

Los Angeles, Ca, Us

- Developed and executed a successful social media strategy for the digital comic consisting ofcommunity management and custom content creation approaches.- Established a distinct brand voice and content that was targeted at and resonated with a targetaudience, resulting in an average of 1.5M content responses monthly.- Formed a talented team that produced engaging video content; grew Webtoon's TikTok accountfrom 0 followers to 150K followers in just six months, and 500K followers in 11 months.

Los Angeles, California, Us

- Communicated with client representatives to develop campaign goals and create editorial strategyacross social platforms, including Facebook, Twitter, Instagram, and YouTube.- Spearheaded the development entire promotional campaigns for shows such as BET’s “Boomerang”and HBO’s “Los Espookys”, which included ideating creative assets, planning the content rollout,and engaging with talent as needed.

Los Angeles, Ca, Us

- Launched successful social media campaigns and daily editorial content across all major social mediaplatforms as well as on Robbreport.com; organically increased social media traffic toRobbreport.com by 15% during the first three months in the role.- Collaborated with marketing, sales, and clients such as BMW, Mercedes-Benz, MGM, Porsche Patron,LG, and others to execute content deliverables and events related to the Car of the Year campaign.

- Designed and executed social media campaigns for advertisers, clients, and promotional partners,resulting in a 200% follower increase and 100K monthly engagement rate average across socialnetworks.- Developed and implemented the organization’s 30-page social media manual and created andexecuted various social media campaign strategies in alignment with those best practices; enabledconsistent social media content and increased employee social media engagement by 50% followingmanual rollout.- Created an internship program from scratch, interviewing, hiring, and training interns to helpcompany acquire talent; secured five new company hires after completion of the internshipprogram.

- Brands include - Entertainment Tonight, Rotten Tomatoes, Fandango, Coca-Cola, 1-800-Dentist, Focus@Will, Real Office Centers, Bill Block (Producer), Fan Bread- Community management for brands across multiple verticals with a strong focus on entertainment- Global social media community of millions of followers across all brands- Prepared weekly data analytics reports, in-depth social media audits, content decks, custom graphics for clients

Los Angeles, Ca, Us

• Managed social media marketing and advertising campaigns on Facebook, Instagram, and Youtube platforms for Snapper Rock Swimwear (Children 1-12 years), Nuna (Baby – Toddler), Lacey Lane (Baby- 8 years old) Mastrad, Inc., and Blue Sky.• Spearheaded the integration of client’s Google Analytics with social media management to improve ecommerce sales.• Within the first month of integration, one client's website experienced an increase of more than $1,000 in sales due to social media traffic.

-Managed Dash Radio intern program, hired, and trained 10 interns per semester-Promoted to Data Analytics Specialists-Monitored, analyzed and reported Google Analytics and Mixpanel data to CEO and senior management

Active Alumni Academia works toward raising awareness of the importance of higher education and the necessary steps involved, as well as forming the necessary connections and partnerships to support each alumni’s individual career goals.As alumni, we organize to create a network for SMHS alumni and students to support the development of an educated community. We prioritize supporting current SMHS students, so we reach out to alumni because they are most familiar with the sort of challenges that current students face.Active Alumni Academia plans the annual alumni event March of the Saints at Santa Maria High with the support of the SMHS club AP Promoters.

Us

• Wrote press releases for Jason Derulo’s “Want to Want Me” single release and “Want to Want Me” Tinder music video release, which were then made part of his PR campaign, and reached two million and five million impressions respectively in the first day of release.

Head of digital media, online marketing, graphic design, social media management, and online community building for all stations on all social media platforms which include rhythmic, top 40, news talk, rock, and alternative• Pitched and created three company websites on CSM platform (Wordpress and HTML coding), and directed 200,000 visits on the first day of launch through influencer content, PR campaigns, and back linking which helped company acquire $400,000 in additional investor funding. • Built and managed social media accounts for company’s various brands, directing social media content creation, increasing Michael Blackson brand’s social media reach by 300% on all social networks using website data and interpreting social network data analytics.

Responsible for social media strategy, implementation, social network management, and online community management of the mobile app• Works under co-founders Patricia Bock Berman, Louise Palanker, and Jolene Pellant

• Developed musician Fashawn’s social media presence and growth for Facebook page from 10,000 to 42,000 followers, Twitter from 15,000 to 43,500 followers, and Instagram from 0 to 18,200 followers in two years. • Maintain relationships with key sites and partners in order to facilitate press releases for magazine and web use that were featured on MTV.com, HipHopDX.com, BET.com, XXL.com, and Vibe.com. • Directed public relations campaign for NBA player Quincy Pondexter’s annual Thanksgiving charity event for 2011 and 2012. • Coordinated publicity events for music clients, escorted clients on red carpets and attending press junkets.

- Co-produced playlist and music for the "Soul Spot" weekly 4 hour show.-Live social media engagement during show broadcast - Point of contact for artist and entertainers interviews

Co-wrote business plan and raised $500,000 in venture capital from the Bulldog Foundation for an instructional video website. • Responsible for marketing plan, employing new marketing idea, building online community for watchdoit.com, and social media management.

Fresno, California, Us

Responsible for researching and writing idea feasibility studies and business plans for companies hiring the Lyles Center for Innovation and Entrepreneurship at Fresno State. • Co-Wrote a business plan that was used to raise $500,000 in venture capital from the Bulldog Foundation for an instructional video website.

Bachelor'S Degree

Business Certificate Program, Disruptive Strategy