We are a research and advocacy platform that aims to nurture a society where Malay/Muslims are understood, accepted and respected, while fostering racial harmony in Singapore.We are driven by our key values: accessibility and allyship. Through online content and offline events, we view social issues from a communal or societal lens, where the focus is on you and I, together, instead of you vs me.We are always open to reaching out to the community in new & meaningful ways and are happy to connect with you. For collaborations or enquiries, contact us at lepakconversations@gmail.com

I oversee the strategy and execution of all things social media (native and branded) across Instagram, Facebook, TikTok, Telegram, YouTube, and LinkedIn. Some clients I've had the pleasure of working with include DBS, Harmony Centre, Design Singapore, Pangdemonium, UIP, and Grab. I'm also passionate about telling stories about culture, communities, and mental health.RICE is keen to work with clients in the Lifestyle, Travel, or Finance industry. If this sounds like you, drop us an email via advertising@ricemedia.co

I oversee the production and execution of native social media content across Instagram, Facebook and TikTok. Some successful content pillars include: - Good News Saturday: a bi-weekly feature series highlighting positive community initiatives amid pandemic fatigue- Non-essential: a mixed media series spotlighting local creatives & urging RICE readers to rethink the essentiality of creative work- Grain: a video series highlighting underrepresented stories of everyday people, who make a case for how anyone can make a huge impact on society- Random Interestingness: an ode to RICE's very own #randominterestingness Slack channel where the cheesiest, weirdest & most entertaining finds are shared for your viewing pleasure- The Internet Reacts: highlighting the wide wide web's multitude of opinions to expand perspectives on an issue/topicOther standalone features/op-eds:- This is where I was sexually assaulted: a photo-essay featuring the complex relationship of SA survivors with the place where they were assaulted- Women of RICE: an IWD photo-feature of the RICE ladies breaking barriers in a male-dominated industry- I watched Ah Girls Go Army and here are 6 things I learnt: a commentary on the highly debated Jack Neo blockbuster from the perspective of a female ethnic minority

- Conceptualize & develop designs and layouts across multi-channel platforms for local and regional events – eDM, social media, web, broadcast, OOH, ATL/BTL collaterals, branding, business pitches & presentations, event wayfinding and participant entitlements- Developed visual strategy on Instagram for the launch of a new virtual platform – Standard Chartered Singapore Marathon Virtual Club, led to approx. 14% increase in organic followers within 4 months

- Liaised with clients to maintain relationship & business goals- Developed content strategy (Instagram, Facebook, YouTube, Twitter, eDM) & brand identity- Monitored client's social media analytics and produced monthly social media reports- Campaign creation and live social media coverage for workshops / trainings

- Planned & executed campaign to launch FEM Bootcamp, a 3-day Digital Marketing workshop for women, in Kuala Lumpur, Malaysia- Planned & executed campaign to launch FEM Real Talk TV- Facilitated workshops; live social media coverage- Community management

- Directed and edited BH60 Anniversary: Reminiscence by the River event launch video- Video editing for online content and visual effects editing for internal use.

- Created graphics for the daily paper and liaised with other departments for production- Created motion graphics and print collaterals for events, and liaised with printer for production- Coffee table book layout and production