Yulia Tendean Email & Phone Number

▪️Analyze campaign performance and develop plans, forecasts, and budgets to maximize ROI and align with business goals.▪️Lead end-to-end 360° campaign projects on online & offline channels for FMCG brands which driving customer engagement and growth.▪️Lead a business pilot initiative, such as the HappyHampers project, by leveraging customer insights and transaction data, optimizing product pricing, identifying effective communication channels, and supervising the execution.▪️Collaborate cross-functionally with FMCG brands and supermarket partners to develop innovative projects, including the launch of a new O2O (Online-to-Offline) product feature initiative.

▪️Plan, monitor, and evaluate campaign strategies, including promotions and vouchers, to drive growth for HappyFresh and 10+ FMCG partners.▪️Analyze sales data, market trends, consumer behavior, and competitive landscapes to create data-driven brand strategies.▪️Design and execute A/B tests on tactical promotion campaigns, increasing regional orders and sales performance by 12%.

Future Creative Network is Indonesia’s leading creative network that transforms businesses and brands through creativity.Responsibilities:◾ Develop data-driven strategies and go-to-market plans that drive business growth through compelling creative solutions.◾ Conduct extensive research to deliver brand direction for comprehensive marketing campaigns, encompassing online and offline strategies.◾ Develop pitch proposals for new businesses, including digital strategy, 360 campaign strategy, & personal branding services.◾ Collaborate with the creative team to develop innovative solutions that align with brand objectives.Key client: ERHA Age CorrectorNew business pitches: Dettol, Relx

Taipei City, Taiwan

Taipei Digital is a leading technology platform and digital agency in Taiwan that provides comprehensive online marketing solutions with innovative methods aimed to increase clients’ revenues. Responsibilities:◾ Help more than 25 clients from 10+ industries, that include Banking, Financial, Education, Event, Fashion, Food & Beverages, House apparel, Beauty & Skincare, and some B2B Manufacturers.◾ Manage, evaluate, and strategically optimize digital marketing performance to help clients' business growth with CVR, CPA, CPL, CPC, CPM, and CPV metrics oriented.◾ Analyze campaign performance and provide monthly campaign reports for clients.◾ Collaborate with a team of 2 people to develop seasonal company product campaign promotions.◾ Assist and collaborate with Account Executives to create digital strategy and plan for clients.◾ Conceptualize product knowledge training material about social media marketing and managed employee training for 9 new hires.Achievements:◾ Retain client satisfaction towards campaign performance and achieve a quarter renewal rate of up to 200% in 2021-2022.◾ Successfully held 4 product campaign promotions in a year.

Taipei, Taipei City, Taiwan

Responsibilities:◾ Manage company’s social media platforms (Instagram, Facebook, Tiktok, LinkedIn)◾ Strategize content plan and produce quality content on a consistent basis◾ Coordinate team of 6 people to create video content plan and production for various social media platformsAchievements:◾ Successfully increase Instagram followers by 4 times (approx. 600+ followers)◾ Successfully reach 1.1% engagement rate

Taipei City, Taiwan

Researcher of Intelligent Operation Management Laboratory

Greater Jakarta Area, Indonesia

Orang Tua Group is an FMCG company that produces various daily necessities.Responsibilities:◾Maintain relation and sales of customers in 9 countries of Southeast Asia.◾Monitor sales, marketing plans and inventory reports of agents and report toregional managers.◾Assist managers to ensure that each customer can successfully receiveshipping documents and ordered goods.◾Handle documents for new products to comply each country regulation.

Jakarta, Indonesia

Jellybeat is an online shop that focuses on fancy stuff sales using social media and e-commerce platforms, eg. Tokopedia, Shopee, Bukalapak.Responsibilities:◾ Handle the business daily operations, create an overall business development plan, and analyze the trend.◾ Operate sales and marketing digitally. Mainly use social media (Facebook and Instagram) to grab customer engagement and deliver promotional content.◾ Strategize targeted market with paid media and marketplace ads to enhance sales, resulting in a 500-1000 % increment in sales.

Ciawi, Bogor, West Java, Indonesia

Learn all production process of ready-to-drink product from the beginning until the end of the process, include administration, production plan, technical process, storage and logistics.

Tangerang, Indonesia

Assist and teach students about Unit Operation experiment.

Master Of Business Administration - Mba

Activities and Societies: Vice President of International Student of Management School (2019 - 2020), NTUST Indonesian Culture Exhibition.

Bachelor'S Degree, Food Technology And Processing

Activities and Societies: Vice President of Service Learning Community (2015-2016)- Thesis involved studying and developing water plant.

Digital Marketing Full Stack Program