Yuling Gu Email & Phone Number

上海市

Key Accountabilities & Achievements:1) Responsible for the overall marketing work of Trimble Construction China Software Division: maintaining customer relationships, building lead generation, promoting the subscription products, growing specific segments and helping generate revenue;2) Contacting more than 20 industry associations and getting over 10000 Marketing Leads from cooperation events, such as seminors, forums, exhibitions, local training and BIM Awards;3) Exploring and cultivating over 10 partners for education, training, OpenAPI development and sales;4) Successful online media operation: localizing official website, creating social media platforms such as Weibo, WeChat, Zhihu, and Bilibili, writing and publishing news, study cases, technical tips, PR articles, videos and so on;5) Organizing and planning marketing activities: monthly webinars, quarterly campus training, annual user days, etc.For more information about Trimble (NASDAQ: TRMB), visit: www.trimble.com.

Shanghai

Key Accountabilities & Achievements:1) Collecting and analyzing the marketing information through various channels to manage the flow of product and services data to potential customers.2) Supporting Sales in planning and executing campaign activities through development and execution of a campaign marketing strategy to ensure success.3) Strategic marketing planning as well as marketing controlling and reporting. This includes marketing detailed marketing planning as well as the execution of all defined activities including clear metrics and budgets.4) Building up and establishing marketing cooperation with strategic partners and local leading industry captains for joint marketing campaigns, events, fairs and seminars.5) Managing the admin affairs of the department. Conducting weekly meetings with team members and solve the problem which occurred in the work of business development and contract execution.6)New Dealership Establishment: finding, selecting and steering new dealers to develop and agree on action plans.Company profile：Shanghai Aerospace Energy Co., Ltd (SAE) is a diversified group specializing in developing, producing, selling and servicing gaseous energy operation technology and equipment. As an affiliate of China Aerospace Science and Technology Corporation (CASC) Shanghai base, its products, equipment and information system have advanced domestic technical capacity and a leading domestic market share.

Shanghai

Company profile：Four Seasons Education (NYSE: FEDU) is the first regional education and training company in Shanghai that has successfully listed on the New York Stock Exchange.Key Accountabilities:1） Analyzing, optimizing, and developing SEM campaigns based on local market which following monthly or quarterly budget guidelines.2）Responsible for optimizing WeChat and BBS traffic and conversion, combine marketing activities to increase the sales.3）Improving performance of SEM campaigns across web and mobile, including account structure, advertisement and keyword development.4）Collecting key competitors’ online campaign and strategy. Keeping up-to-date with latest industry trends and market practices.5）Editing the website articles related to industrial news and information. Writing the original articles to absorb new readers and customers.

Shanghai

Company profile：Dimension Information is the second largest partner of SAP in China. In 2015, it was officially belonging to Hand Information (Stock Code: 300170) listed on Shanghai Stock Exchange.Key Accountabilities:1）Organizing and coordinating marketing activities such as tech show, exhibition, and fair.2）Supporting and coordinating PR activities like articles, advertisement and so on.3）Responsible for Visual Identity to improve company branding including corporate design, website maintenance, company presentation formatting, products photography, image brochure, catalog etc.4）Understanding the product and services position against competitors in specific campaigns and devising tactical plans.5）Supporting daily activities to Marketing Director, when need for whole team including internal and external meetings, business trips, and participation to marketing or other company events.

硕士, Media Economics

The major courses include the study of journalism, publishing, communication, media, advertising, public relations, market management.

Bachelor Of Engineering - Be, Environmental Engineering

Activities and Societies: 2012/10 Donghua University Speech Contest（Second Prize） 2011/10 Donghua University Social Practice（Advanced.