Yuling Li Email & Phone Number

Shanghai, China

Fully assist in three marketing campaigns, including Nutricia Fortini 1+ Promotion Campaign, Neocate Rice New Launch Branding Project and GSK HIV Self-funded Treatment Promotion CampaignSupport in the market research, including competitor analysis, product analysis and customer profilingCollect customer data by social media apps, Baidu and other questionnaires, and brainstorm with colleagues to identify target customer groupsDesign questionnaires and interview the doctors to locate their authentic suggestion on a certain treatmentCompose the consumer journey story to work out the slogan and concept of a certain marketing campaignThe GSK HIV project helps our client increase 16% in the doctor recommendation rate

Shanghai, China

Wrote the news articles of how volunteers, doctors and nurses fought in the COVID-19 pandemic, and the news articles were accepted by our WeChat official account and reached a total view of 7500Interviewed experts and patients from Shanghai Proton and Heavy Ion Center, dug into the true stories between doctors and patients, and revealed the daily work of medical workers

Planned and organized the 2019 CBME Exhibition, arranged booths and assisted in introducing the productsAssisted in marketing and on-site exhibition activities, and made slides for marketing activitiesCollected and summarized competitive product information for data analysisFully engaged in building up a mini program to show the functions and unique parts of the products

Shanghai, China

Arranged the online activities, including member training plan, information session and spotlight sessions Supported in the marketing plan for a Job Hunting App during our AmCham's Career Catalyst programPlanned and organized the "2019 Shanghai Property Market Outlook" by contacting clients and lecturersCollected customer feedbacks and analyzed the product selling point to meet customer needs