Yulin Olliver

Yulin Olliver Email and Phone Number

President and Agent @ For Us By Us Sports
Marina del Rey, CA, US
Yulin Olliver's Location
Los Angeles Metropolitan Area, United States
Yulin Olliver's Contact Details

Yulin Olliver work email

Yulin Olliver personal email

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About Yulin Olliver

WHO I AMI am an expert relationship builder, public speaker, and DEI leader. I am regularly interviewed by outlets such as National Geographic, Sports Business Journal, and Smithsonian in DC.WHAT I DOAs an ex-professional snowboarder, I use my love for sports and people to drive impactful initiatives and results. In the early years of my career, I served as a marketing leader for Fuel TV/NWS/FNG and Street League Skateboarding. I also founded my own agency, working with clients and partners such as Nike Skateboarding, Adidas skateboarding, New Balance, and Converse. As a sports agent, I represent 23 Olympic and skateboard clients, including X Games gold medalists, SLS world and national champions, and professional snowboarders, skiers, and surfers. I focus on empowering women, Black, Asian, and gender non-conforming professionals to experience extraordinary careers. I am proud of bucket-list deals and partners including Mercedes-Benz, Gucci, Proctor & Gamble, Lacoste, Venus/Gillette, Trident, Dropbox, New Balance, adidas, Chevy and Converse.SELECTED ACCOMPLISHMENTS• Augmented YOY revenue by 40% and doubled client roster in three years with $498K in total revenues at Wasserman.• Brought novel biotech program, turning periods into a competitive advantage for Olympic and pro-women athletes across six sports.• Initiated partnership with ONE management to provide modeling opportunities to athletes.• Acted as executive producer of Fabric, a five-part docuseries that chronicles stories of professional women athletes, artists, and advocates, negotiating $150K in partnership deals.• Led Nike SB's first-ever women's skateboarding shoe, and 1st non-binary personality in iconic Tony Hawk's Pro Skater video game. • Created and led the first-ever inclusion rider for gender identity, 2021 AAPI month for 1,500+ employees, and partnerships with the world’s first and only Black woman medalist at X Games.• Increased Facebook fans from 8,000 to 1.2M+ in three years for Street League Skateboarding.• Increased fan base to 45,000+ on Facebook, 700% on MySpace, 2,800% on YouTube, and 1,400% on Twitter for NWS/FNG.

Yulin Olliver's Current Company Details
For Us By Us Sports

For Us By Us Sports

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President and Agent
Marina del Rey, CA, US
Yulin Olliver Work Experience Details
  • For Us By Us Sports
    President And Agent
    For Us By Us Sports
    Marina Del Rey, Ca, Us
  • For Us By Us Sports Management
    Agent, Ceo
    For Us By Us Sports Management Jan 2023 - Present
    Los Angeles
  • Wasserman
    Sports Agent
    Wasserman Feb 2019 - Jan 2023
    Los Angeles
    • Represent 23 Olympic and skateboard clients, including X Games gold medalists, SLS world and national champions, and professional snowboarders, skiers, and surfers.• Scout potential clients by attending networking events and industry contests, and meeting brand representatives.• Serve as sole agent (out of 100) in Wasserman and one out of three representatives in US for women professionals in skateboarding with a roster of 82% BIPOC, women, and transgender clients.• Create sales and pitch materials and use professional network to secure brand sponsorships and oversee portfolio of brand partnerships (10+ per client), securing 40 brand deals in 2020 and 53 in 2021 while consistently increasing deal size.• Negotiate sponsorships, partnerships, and appearance fees with companies (agencies of records) such as MilkPEP, Proctor and Gamble, Lacoste, Venus/Gillette, Mountain Dew, Pepsi, Mercedes-Benz, Gucci, Nike, Adidas, Converse, Dropbox, and Complex. • Partner with agents in other sports, lawyers, and teams (accounting, social media, PR, DEI).• Collaborate with marketing team to find sponsors from other sports, content team to look for athletes to cast in paid videos, and PR to find media outlets to host clients’ stories and interviews. • Support DEI initiatives, such as Asians 4 Antiracism, Trevor Project for protection of trans youth, Black Lives Matter, Stop Asian Hate, No More Homeless Pets; represent Skate Like a Girl 501c3, a leading voice in inclusivity.• Initiated partnership with ONE management to provide modeling opportunities to athletes.• Led Nike SB's first-ever women's skateboarding shoe, and 1st non-binary personality in iconic Tony Hawk's Pro Skater video game. • Created and led first-ever inclusion rider for gender identity, 2021 AAPI month for 1,500+ employees, and partnerships with world’s first and only Black woman medalist at X Games.• Augmented YOY revenue by 40% and doubled client roster in three years with $498K in total revenues.
  • Yunexis Agency
    Managing Director And Founder
    Yunexis Agency Apr 2014 - Feb 2019
    Culver City, Ca
    • Managed a four-member team and led business development efforts, generating $110K over three years.• Developed proposals for clients, brand clients, and partnerships with companies such as Nike Skateboarding, Adidas skateboarding, New Balance, and Converse. • DFS films: Served as executive producer for GORGING, a feature length film selected at film festivals and sold as DVDs.• Plato Pet Treats: Wrote copy for packaging, reorganized naming convention, cleaned up look and feel of brand, created a sampling program to increase B2C marketing, and directed all direct to consumer marketing efforts.• Organized events and co-created an event called Skate Exchange Tokyo.• Clients: Mahfia TV, Women’s Skateboarding Alliance, Plato Organic Dog Treats, DFS Films.
  • Women'S Skateboarding Alliance
    Director Of Business Development
    Women'S Skateboarding Alliance Jan 2016 - Jan 2019
    Los Angeles
    - Led business development for the startup and consulted internally on contract negotiation best practices- Managed new and existing business clients- Cofounder of the Skate Exchange and later executed the event in Japan at the end of 2018
  • Street League Skateboarding
    Director Of Event Marketing
    Street League Skateboarding Oct 2012 - Apr 2014
    Studio City, Ca
    • Worked with serial entrepreneur Rob Dyrdek to launch brand.• Successfully filled stadium-sized indoor arenas (Sprint Stadium, Ontario California’s Citizens Business Bank Arena, Key Arena, Rose Arena, Stadium at Foz du Iguacu Brasil, and Olympic stadium in Spain) with 16,200+ skateboard fans a year.• Established and managed college internship program and curriculum to support marketing programs.• Hired, managed, and directed more than 50 agency, PR, street team, intern, and volunteer individuals.• Acted as liaison with local governments on SLS Foundation events to build a park and drive traffic to street league events.• Oversaw PR, social media, and national marketing efforts, resulting in 3.2B+ yearly impressions.• Created and implemented content strategy, increasing Facebook fans from 8,000 to 1.2M+ in three years.• Developed, analyzed, and ran P&L for both regional and national media plans.• Conceived and executed all marketing and ticketing efforts for all public SLS-related events in partnership with Ticketmaster.• Managed all print, TV, radio, out-of-home creative, and cross-marketing collaterals, including posters, billboards, and stickers.• Created and implemented all media plans and paid media strategies with a $400K annual budget.
  • Street League Skateboarding
    Marketing Manager
    Street League Skateboarding May 2010 - Sep 2012
    Los Angeles
    • Filled 11 stadium-style AEG arenas with more than 39,856 skateboard fans, kids, and families.• Directed all paid media with a $500K budget reaching 527M+ impressions each season.• Owned online and social media strategies, increasing Facebook fans by more than 300% to 570,000 fans.• Established cross-marketing initiatives with pro athletes/brands like Monster Energy, Zumiez, GoPro, and Nike SB.
  • Fuel Tv
    Marketing Manager
    Fuel Tv Aug 2007 - Nov 2009
    Greater Los Angeles Area
    • Created social media and newsletter strategy, increasing fan base to 45,000+ on Facebook, 700% on MySpace, 2,800% on YouTube, and 1,400% on Twitter.• Worked with Pepsi Co/Mountain Dew, Toyota, Nike, and other high-profile sponsors to support brand advertisement. • Spearheaded cross-marketing initiatives and a Collegiate Program at 24 schools.• Hired, managed, and directed more than 20 marketing staff and interns annually.• Managed more than 28 events with 10K people per event, increasing database by up to 4,000 emails per event.• Produced more than 4.38M impressions each year with a budget of $25,000.
  • Atomic Snowboards
    Professional Snowboarder/Athlete
    Atomic Snowboards 2004 - 2006
  • Betty Rides
    Professional Snowboarder/Athlete
    Betty Rides 2004 - 2006
    Portland, Oregon Area
  • Demon International
    Team Manager/Brand Manager
    Demon International Aug 2003 - Jul 2005

Yulin Olliver Skills

Social Media Marketing Sponsorship Social Media Advertising Digital Marketing Marketing Strategy Brand Development Marketing Event Planning Digital Strategy Sports Marketing Brand Management Public Relations Event Management Digital Media Facebook Management Marketing Communications Television Entrepreneurship New Media Mobile Marketing New Business Development Business Development

Yulin Olliver Education Details

Frequently Asked Questions about Yulin Olliver

What company does Yulin Olliver work for?

Yulin Olliver works for For Us By Us Sports

What is Yulin Olliver's role at the current company?

Yulin Olliver's current role is President and Agent.

What is Yulin Olliver's email address?

Yulin Olliver's email address is yu****@****xis.com

What is Yulin Olliver's direct phone number?

Yulin Olliver's direct phone number is +150886*****

What schools did Yulin Olliver attend?

Yulin Olliver attended Pepperdine University, The George L. Graziadio School Of Business And Management, University Of Utah - David Eccles School Of Business, Indiana University Bloomington, Landmark.

What are some of Yulin Olliver's interests?

Yulin Olliver has interest in Animals, Female Entrepreneurs, Snow, Cooking, Snowboarding, Environment, Education, Competitive Canine Agility, Surfing, Hiking.

What skills is Yulin Olliver known for?

Yulin Olliver has skills like Social Media Marketing, Sponsorship, Social Media, Advertising, Digital Marketing, Marketing Strategy, Brand Development, Marketing, Event Planning, Digital Strategy, Sports Marketing, Brand Management.

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