Overseas Sales Department Leader Focusing on Russia, CIS countries, and Middle East countries- Attracting New Customers and Maintaining Relationships: Successfully attract new customers and maintain strong business relationships with existing B2B partners. Responsibilities include contract and price negotiation, order management, invoice preparation, payment processing, delivery arrangements, and export documentation management.- Partner Outreach and Engagement: Proactively reach out to and meet future partners face-to-face and via video, phone, and email.- Key Business Partner Relationships: Develop and maintain strong relationships with key business partners such as Gold Apple, Letu, Rivegauche, and Iledebeaute.- Event Participation: Attend beauty-related exhibitions, conferences, and events locally and overseas to meet and recruit potential buyers/partners and foster long-lasting relationships.- Market Research and Business Development: Research and identify new business opportunities, including new markets, growth areas, trends, partners, and brands.- Marketing Strategy Creation and Execution: Create and execute marketing strategies for the company's main and exclusive brands to promote them in specific territories and drive sales. Responsibilities include putting together marketing campaigns for various distribution channels, creating promotion plans with main B2B partners (including promotions on buyers' social media and websites, exhibitions, events, and marketing on major offline and online channels), and carefully selecting and collaborating with mega, mini, and macro influencers (TikTok, Instagram, YouTube).- Beauty Expo Research and Coordination: Research the most popular and high-performing beauty expos worldwide and arrange participation.- Sales Team Recruitment and Management: Recruit sales representatives and digital marketing professionals, set objectives, train and coach them, and monitor their performance.

Business Development Manager focusing on K-Beauty -Market analysis for identifying high potential business partners (cosmetics brands & products) that will perform well within the target territory (Korea & Philippines).-Developed and maintained a strong relationship with key business partners.-Researched and identified new business opportunities - including new markets, growth areas, trends, partners and products.-Met and pitched to the future partner face-to-face and via video/phone.-B2B and exclusive contract arrangements, maintenance and signing.-Worked closely with B2B and arranged a wholesale purchase. (Placing orders, scheduling the delivery and negotiating prices) -Discussed promotional strategies and activities with the marketing department.-Attended beauty related exhibitions, conferences and events for researching new brands and recruiting new potential brands/partners.

-Day-to-day management of the Russian e-commerce website, including product and content generation and site optimization. -Managed the website execution of marketing and promotional messaging (banners, images, promotions) to ensure all efforts meet timelines and work towards a positive consumer experience.-Managed the activities of software developers, copywriters and graphic designers to ensure careful adherence to predetermined strategies.-Interacted with web developers to design and make changes to websites accordingly.-Implemented payment systems for e-commerce websites and managed the security of checkout pages and payment procedures.-Defined online KPI’s and provided weekly and monthly summaries and reports.-Regularly worked with the marketing team to improve KPI’s and, in some cases, develop new KPIs to ensure that seasonal campaigns or promotions meet internal and consumer goals.-Provided seasonal product sell-through analysis and examined sales-related metrics to inform on restocks.-Analyzed traffic to inform the marketing team the effectiveness of marketing strategies.-Researched to understand the demographic targets, search engine traffic.-Conducted an analysis of competitor e-commerce experiences and stayed current on e-commerce best practices; Made site project/enhancement recommendations in order to improve the customer experience, site conversion rates and total revenue.-Developed and maintained strategic partnerships with key agencies and individuals (i.e. Medical Advisor) to improve the customer experience.

Website:-Rearranged and prepared an original English version of the website for the Russian market. Fully translated the entire website, including over 2000 products.-Studied over 2 000 products, including descriptions, selling points and benefits, in order to create a marketing plan for each brand or category.-Researched, found and partnered with the right companies for payment and delivery services to create a better customer experience for the clients.-Interacted with web developers to design or make changes to the websites accordingly to adopt the website for Russian customers.-Prepared banners, sales, promotions, and promo codes.Management:-Conducted research on the latest product trends within Russian market. Sharing a report with the purchasing team.-Trained 3 Russian employees on my team.-Prepared sales reports and targets for each month.-Handled delivery, pricing strategy and product content, including media and description.Marketing:-Created a marketing plan for the new brands and prepared a launch strategy-Collaborated with the influencers.-Social Media Marketing via Instagram, Facebook, VK and Yandex Direct.

The Stuff Korea The Stuff Korea is a service that provides international consumers with a Korea connection to buy directly from South Korean storesCollaborate with the International teamCommunicate in English and KoreanProduce video reviews of items to be sold onlineCreate content and publish onto social mediaUtilize video editing software (iMovie, MovieMaker, etc.)https://www.thestuffkorea.com