1. Worked as project captain and led regional new product (Guava Juice) launch in South China:-- Set up product strategy and communication strategy, and led to develop core creative idea and connection plan-- Responsible for communicating with bottlers and driving alignments2. Independently led in Chinese New Year (CNY) business review, conducted depth analysis and identified reasons behind share loss, proposed practical solutions3. Assisted in brand Innovation Pipeline Project,… Show more 1. Worked as project captain and led regional new product (Guava Juice) launch in South China:-- Set up product strategy and communication strategy, and led to develop core creative idea and connection plan-- Responsible for communicating with bottlers and driving alignments2. Independently led in Chinese New Year (CNY) business review, conducted depth analysis and identified reasons behind share loss, proposed practical solutions3. Assisted in brand Innovation Pipeline Project, developed innovation concept board, and led in creating communication message and visual design Show less

1. Assisted in developing CCMG Annual Business Plan by conducting beverage channel forecast and helped Key Account (KA) Managers set targets on business growth rate and market share2. Led in designing CCMG KA Award Scheme and responsible for monthly tracking, successfully helped engage bottlers3. Double-supported in Omni Marketing Team:-- Led in 2021 Summer Coke UTC downloading in 15+KAs; coordinated among bottling groups and CCMG, integrated and provided solutions to helped KA… Show more 1. Assisted in developing CCMG Annual Business Plan by conducting beverage channel forecast and helped Key Account (KA) Managers set targets on business growth rate and market share2. Led in designing CCMG KA Award Scheme and responsible for monthly tracking, successfully helped engage bottlers3. Double-supported in Omni Marketing Team:-- Led in 2021 Summer Coke UTC downloading in 15+KAs; coordinated among bottling groups and CCMG, integrated and provided solutions to helped KA sell-in-- Led in CCMG CNY planning & downloading: coordinating and allocating CNY brand resources to KAs, and cooperating with BJ bottler to download Winter Olympics Campaign in 5 KAs Show less

1. Coordinated between Brand Team and bottlers, helped KO assess local business requests and led bottlers to generate business cases. Successfully led to launch Coca-Cola Thematic Cruise and co-brand gifting package in local market2. Led in Minute Maid Apple Vinegar business development in Guangdong, and mapped opportunities by conducting quantitative and qualitative research, generated reports and helped identify specific investment needs3. Closely worked with Sales Operation… Show more 1. Coordinated between Brand Team and bottlers, helped KO assess local business requests and led bottlers to generate business cases. Successfully led to launch Coca-Cola Thematic Cruise and co-brand gifting package in local market2. Led in Minute Maid Apple Vinegar business development in Guangdong, and mapped opportunities by conducting quantitative and qualitative research, generated reports and helped identify specific investment needs3. Closely worked with Sales Operation, Marketing and KA Department in bottler, conducted routine business review for bottlers and helped define opportunities in market share Show less