Co-founder and creative director of ROGUE PIXEL - A production in London aiming to create designs that are both desirable and contextually meaningful. Adding that little bit more of narrative, stylish and artistic notes to the puzzle world and bring some more analog fun for the 'world' world (as it can really use some).

As Design and Strategy Director at the sustainability-focused design and supply company for over four years, I led projects for a diverse clientele including Nike and ASOS. Collaborated with the production team to conceptualise and develop innovative products across apparel, accessories, fitness, homeware, and packaging. Being responsible for directing the entire design process, from project pitches to product development, while establishing a distinct brand identity and managing client relationships. Additionally, I managed sourcing, logistics, and the manufacturing supply chain, contributing to team scaling and enhancing creative output.

Freelance RTW Designer and Creative Consultant at Chinese e-commerce brand At-Neato, developing eight complete RTW collections. Responsibilities included design direction, range planning, fabric selection, styling, and trend consultancy. Along with artist research and exhibition planning for the MANMADE pop-up exhibition.

As a freelance lecturer in fashion design, I provided remote tutoring focused on creative direction, research & design development methodologies, portfolio building, visual presentations and one-on-one portfolio review sessions. This personalised guidance led to successful applications to Bachelor’s degree programs in diverse disciplines, including fashion, communication, and architecture.