I'm Amy Li, a current QMSS student at Columbia University with an unwavering passion for the dynamic world of marketing and marketing research. 🌐Background: I embarked on my professional journey with a bachelor's degree in accounting, but my heart has always been drawn to the vibrant realm of marketing. Fueled by an insatiable curiosity, I made the bold leap into marketing research, where my passion serves as my guiding force.Experience with business consulting: I had the incredible opportunity to spearhead a transformative project focused on boosting YouTube Shorts' content creator community. Through a strategic blend of marketing research methodologies and innovative frameworks, we successfully propelled the platform to new heights. This experience not only sharpened my marketing skills but also solidified my commitment to driving impactful change through thoughtful research.Research Assistant in Consumer Behavior Analysis: In addition to my consulting experience, I had the privilege of working as a research assistant alongside a distinguished marketing professor, specializing in consumer behavior analysis. Collaborating on cutting-edge research projects, I honed my skills in dissecting consumer motivations and understanding the intricacies that drive purchasing decisions. This experience deepened my appreciation for the psychological aspects of marketing and provided me with invaluable insights into the ever-evolving landscape of consumer behavior.Unique Intersection: Gender Studies and Marketing Research: One of the aspects that sets my approach apart is my commitment to combining diverse fields. My personal and professional journey involves a harmonious fusion of gender studies and marketing research. This intersection allows me to bring a fresh perspective to every project, emphasizing inclusivity and understanding the diverse nuances of target audiences.