Yuneida Gutierrez Email & Phone Number

New York, Ny, Us

New York, United States

• Developed detailed list pull briefs that outlined key messaging, brand aesthetic, campaign goals, and influencer strategies.• Vetted outreach lists weekly to ensure each recommendation met agency standards and approved influencer strategy.• Oversaw paid and gifted partnership outreach, day-to-day negotiations, and contract redlines. • Created email pitch templates that introduced each brand and outline the collaboration. • Created briefs that covered key messaging points, verbal and visual considerations, and do’s/don’ts that guide the content creation process for all influencer partnerships. • Oversaw the development of weekly post-recaps, and monthly reporting, highlighting key learnings and recommendations.

New York, United States

• Developed robust social media strategies, and activation plans for new business and existing clients to align with internal KPIs and content pillars.• Led brainstorms and content briefings to develop ongoing strategies for key brand initiatives, and campaigns with the creative team.• Worked closely with the creative team to manage client deliverables, brief urgent requests, and ad hoc projects.• Managed day-to-day client communication, execution of marketing messaging, campaign updates, inbound requests, and content approvals.• Led weekly client status calls to review posts, highlights, and monthly recaps. • Oversaw social media analytics and monthly reporting to assess results, determine trends, insights, and recommendations.

Remote

• Managed 7 accounts across the wellness, apparel, and hospitality industries.• Planned Instagram layouts, and content calendars for each account.• Maintained client relations, and lead monthly touch base calls.• Strategized, and tested new content across all channels month over month.• Daily moderation on all social channels that ensured member satisfaction, engaging conversation, and strengthened their community. • Engaged audience with daily Instagram Stories for each client.

New York, New York, United States

• Grew PINCHme’s Instagram social following by 270K+ in under two years. • Develop and execute PINCHme’s influencer strategy to drive brand awareness, boost follower growth, and increase member acquisition. • Cultivate influencer relationships to generate a community of PINCHme VIP collaborators who create high-quality and authentic Instagram content.• Lead a team of external researchers who source new content creators for PINCHme’s influencer network.• Develop multi-channel strategies to drive engagement with PINCHme’s existing community and increase organic following.• Work cross-functionally with sales, account management, design, and marketing teams to align goals and develop social campaigns for several CPG clients every month.• Curate content calendar and determine the appropriate timeline for posting, engaging, and optimizing content specific to each platform.• Conceptualize, pitch, and produce all Facebook Live, pre-recorded YouTube segments, and digital shorts.• Manage moderation team to achieve internal KPI of 90% close rate on all social channels. • Produce weekly and monthly reporting to analyze successes and develop new, exciting narratives for content creation.

New York, New York

• Managed PINCHme’s social content calendar across all social platforms.• Oversaw the scheduling and publication of all social content.• Performed daily moderation on all social channels to ensure member satisfaction, strike engaging conversation, and build a community within our social audience. • Launched PINCHme’s original Facebook Live Series “Friday Finds.” • Produced PINCHme’s top-performing pieces of live content every month, working with a network of in-house influencers to host each segment.• Developed giveaway strategies & fulfilled prize shipping to all competition winners. • Assisted in content creation and execution for new clients on a monthly basis.

New York, New York

• Planned and oversaw 3–5 client content calendars daily. • Was responsible for scheduling and live posting social media content across Facebook, Instagram, and Twitter. • Managed client community moderation to improve audience engagement on all social channels.• Analyzed data and created monthly reports across all social platforms.• Assisted with content creation and calendar planning for clients.

Greater New York City Area

• Maintained strong relationships with editors and makeup artists to garner press placement.• Oversaw new product launches and press communications.• Regulated all sample trafficking for editorial publications and high-profile clients.• Analyzed weekly updates, monthly DMR credit reports, and yearly overview of top-targeted publications with SVP.• Tracked, and compiled all print and digital content for monthly press reports for Paris.• Managed direct reports and delegated tasks accordingly.• Ensured product closet was stocked with current/upcoming collection samples, comps, and lab samples for appointments.

Greater New York City Area

• Liaison for all domestic and international relationships with stylists, editors, and PR agencies.• Managed sample trafficking with Fashion GPS for editorial, celebrity, V.I.P., and press use.• Established relationships with company wide departments in order to execute product shot lists and Ad campaigns.• Independently presented run-throughs for editorial and commercial campaigns. • Collaborated with marketing, digital, and production to execute NYFW events.• Responsible for weekly and monthly press reports for all brands.• Worked front of house for NY based events and curated all bi-coastal press recaps.

Greater New York City Area

• Developed an online inventory tracking system to efficiently preform inventory audits. • Responsible for processing and handling of all luxury items to complete online orders. • Trafficked samples for editorial and e-commerce photo shoots. • Assisted with online concierge and customer care communication services.

Greater New York City Area

• Curated social media content via My SACHI Stylist blog, Cherry Rose Facebook, and Instagram accounts.• Engaged followers with live streams of events, photo shoots, collaborations, and latest merchandise to increase sales.• Brainstormed marketing strategies to extend brand expansion into fashion publications. • Established Cherry Rose Instagram and executed content daily.• Collaborated with company founders to develop brand expansion programs resulting in increased brand awareness. • Organized private showroom events for exclusive clients increasing product sales.