Yunfan Li Email and Phone Number

• Content Management of 40+ global websites of Motorola: PDP, special campaign landing page, e-commerce, store locator, service and support, social media, and SEO. • Workflow as a publisher: web page creation for both desktop and mobile versions, QA, review, revision, publishing and purge. • Web Project Management: attended the weekly web publishing meetings, set timeline and priorities, coordinated with the internal teams and external vendors, making sure the projects go live on time. • Received requests from the locales, based on the thorough understanding of the current CMS deployment capability, Drupal or Demandware, helped the locales find the best solutions. • Participated in the EMEA site expansion project, 15+ new websites: created new team, built contents, localization, coordinated for review and acquired approval. • Team Management of the new India CMS team: recruiting, training, as well as working as the Asian team lead, together with the American team, to realize the 24-hour online support for the global platform. • Localization in APAC and EMEA: implemented the global brand and style guide to the regions with the diverse languages and cultures, in-depth communication with the stakeholders of each market to find the proper way to satisfy the local users most.

• Ownership for Chinese site performance and improvement: information update, e-commerce, functionality improvement, and redesign planning. • China Localization: ensured the product presentation and the visuals to comply with the style guide, including page layout, logo, image and UI screen; worked with CXD and IT teams to improve the font and format, and to adapt the key features and social media to China market. • NPI Launch in China: communicated and acquired approvals from the stakeholders in product, design, marketing, operation, sales, service, IT, and aligned with the new product launching event for the final publishing process. • Product Customization Service Tool Moto Maker: responsible for the Chinese version, system setting, tested the entire customer journey from the personal design to the final payment and check-out, revised the communication emails, and the whole dogfooding process from the online purchase to the offline delivery. • E-commerce: according to the sales plan of NPI or special promotions to create pages and purchase process, coordinated the publishing procedure, and submitted the aftersales analysis report. • Migration from Demandware to Drupal for China website: led the project of CMS migration, transferred all types of pages, optimized features and design to achieve more user-friendly for the Chinese customers. • Participated in creating a brand new CMS: provided requirements from the content management side, analysed typical page types, provided relative resources, tested templates and functionality.

• Content Management: Porsche global websites; localization of Porsche China website (Chinese and English). • Content Maintenance: created and updated pages with Noxum CMS, including model page, Car Configurator, registration, press release, and Porsche Centre Search. • China Localization for copy, image, configuration, technical data, audio, video, and social media, so as to optimize the usability for Chinese consumers. • Web Special for New Model Launch: built up the Chinese version with HTML, XML, CSS and CMS, adjusted the copy and layout to better fit Chinese characters and the local models, as well as tested the key features. • Baidu Dealer Search: participated in integrating the global Google dealer search system into Baidu map, collected, analysed the materials, and imported data. • Project Management: responsible for the China part of the global projects, as well as the local China projects. • Marketing Campaign: led the project planning, acquired resources, coordinated copy, design and IT support. • Translation Workflow Improvement: collaborated with the translation agency and marketing team to achieve the better results with the lower costs, and ensured the translation consistency. • China Website Redesign: built up the new sitemap structure and functions; worked with the design and software development teams to integrate China specific requirements into the global architecture; tested Chinese pages on the main browsers and the different screen sizes; and eventually went live smoothly. • Client Relationship: very close communication with the client in China, played key role as the interface between Germany and China, smooth information transfer; provided the efficient and practical solutions for any emerging issues; explored the new potential projects and cooperation opportunities.

• Project Management: website usability testing projects in multiple countries, end to end process, including proposal, testing material preparation (questionnaire and interview), data analysis and the final report. • Project Progress Monitor: supervised the project status in each region, secured the prompt information transfer between the client and the local partners, ensured all regions to submit the final deliverables according to the agreed timeline. • Cooperation Partner Network: searched for the appropriate local partners for the international projects, founded a worldwide partner network to work together for the projects in long term. • Business Development: Asian usability testing market research; participated in the industrial conferences, introduced the Eye Tracker application in the usability testing, built up the potential client relationship; searched for the proper partners in Asia, developed the cooperation plan, and explored the local markets together.

• Portal website editor: participated the website planning and categorization of the portal website Chinavigator.• Content Editing: business, online shopping, entertainment, life service, literature……• Evaluated the most popular websites and made recommendations for the users of the different channels.• Searched, sorted out and edited the news on the homepage.

• Market research for China household appliance markets: analysed TV, refrigerator, and washing machine sales data for the entire Chinese urban and rural markets.• Evaluated the effects of the marketing campaigns from the clients, based on the sales data analysis.• Forecasted appliance market growth trend based on the statistical data analysis and model.

• Be responsible for the management and editing of a national economic information network within the CAST framework: selecting, categorizing, proofreading and editing the demand and supply information from the whole country.• Editor of magazine Cooperation of Economy and Technology: participated in planning, organizing the contribution, typesetting, proofreading and editing.• Translated the materials of the academic conferences and events organized by the CAST.