Yun Fei (Gabrielle) Tsai Email & Phone Number

Shenzhen, Guangdong Province, Cn

Shenzhen, Guangdong Province, Cn

Shenzhen, Guangdong, China

Guangzhou, Guangdong, China

Shenzhen, Guangdong, China

Shanghai

Paris Area, France

CLIENTS: BAYER (SERESTO, DRONTAL) & MERISANT SWEETENER (CANDEREL, EQUAL, PURE VIA, WHOLE EARTH)（1）Successfully supported or took charge of more than 10 international projects and sales tasks, developed international ads campaigns (TVC, digital, social media, OOH, POS, etc.) during different phases: Ressources, Timing, Budget, Strategy, Creation, Production, Delivery, Media planning, by working closely with all departments in order to meet clients’ needs;（2）Proactively gathered daily market information, followed competitors’ communication activities, drafted competitive analysis and marketing trends observation, helped these 4 international brands improve their positioning and make new communication plan;（3）Coordinated international markets, managed local needs, drafted 4 brand style guides and 1 campaign assets usage guideline;（4）Cooperated with internal teams and external service providers. 服务客户：德国拜耳Bayer制药医疗集团 & 美国美利生Merisant甜味剂食品快消集团（1）成功协助或负责带领团队，完成10+个大中小型国际项目管理和销售任务，深入了解客户需求，参与360°全球广告营销活动（电视、数字网站、社交网络、户外、售点、公关等）的资源计划、预算、策略、创意、制作、交付、媒介投放的各个环节；（2）收集日常市场信息，追踪竞争者在新闻、官网、社交媒体、销售点等渠道的推广传播活动，撰写竞争分析和营销趋势分析，协助拜耳及美利生旗下4个国际品牌完善战略定位、制定品牌传播新计划；（3）协调国际市场，管理欧美、亚太、非洲、中东等地区的市场营销需求，针对不同品牌 / 特定广告活动撰写过5份应用大纲；（4）保持与国际化内部团队、客户及相关服务供应商的良好沟通合作

Paris

（1）Worked for more than a dozen of tourism and luxury brands (A.P.C., Disneyland Paris…), collected market information and data, drafted communication strategy, operated social media accounts and created 70+ advertorials which attracted 10 000+ subscription in total;（2）Supported to develop & execute marketing events (e.g. Disneyland Paris 25th anniversary);（3）Supported mobile interfaces design (Mini-program of map POI, HTML 5 game).（1）服务10多个奢侈品、旅行、公共服务品牌（如巴黎市政府、巴黎迪士尼），收集市场信息和数据，参与制定沟通和营销策略，运营不同品牌的微信公众号，累计原创文章70+篇，新增10000+粉丝；（2）管理EuroPass欧洲通电商平台和用户社群；（3）协助活动营销的策划执行，如：与腾讯新闻、EMS、中国国航合作开展的巴黎迪士尼25周年庆；（4）参与公司项目“巴黎地铁RATP”小程序（巴黎20+个POI兴趣点，覆盖景点玩乐购物出行）的设计开发

Wuhan, Chine

（1）Supported the organisation of cultural events and promotion of French higher education;（2）Oral and written trilingual translation;（3）Management of excel databases.（1）协助十余场法国文化活动、法国高校推广讲座的组织，负责物料的准备及派送跟踪，参与活动策划制定执行，随同翻译及合作合同翻译；（2）Excel数据处理，统计湖北、湖南、江西三省高校及中外留学生报道、就业、活动参与情况等

Master 2 / Mba, International Brand Strategy And Marketing

Master 1, Information Et Communication

Activities and Societies: Atelier de radio

Bachelor Of Arts - Ba, French Language And Literature, Gpa 3.5/4.0

Activities and Societies: Student Union, French Culture Association, Chorus, Young Volunteers Association

Étudiante D'Échanges, Économie, Histoire De L'Art, Littérature, Fle, 14/20

Activities and Societies: Chorale électronique