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@diageo.com
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1 phone found area 203
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LinkedIn matched
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Yunfei Ren is listed as Freelance Marketer/Strategist | Content, Brand, Digital at Avec Strategy, based in New York, United States. AeroLeads shows a work email signal at diageo.com, phone signal with area code 203, and a matched LinkedIn profile for Yunfei Ren.
Yunfei Ren previously worked as Strategy Director | Available at Avec Strategy and Global Head of Content & Digital (Diageo Reserve) at Diageo. Yunfei Ren holds Ba, French Literature; Film And Media Culture from Middlebury College.
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AeroLeads found 1 current-domain work email signal for Yunfei Ren. Compare company email patterns before reaching out.
Open to opportunities in content creation, brand strategy, digital campaigns. My strength lies in the ability to marry creative strategy with the business objective. I help brands identify a fresh voice, find new opportunities, and forge partnerships. I enjoy collaborative problem-solving with clients and translating theories into operational reality.Let's get a coffee soon.
Listed skills include Digital Marketing, Digital Project Management, Social Media Marketing, Consumer Insights, and 3 others.
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A career timeline built from the work history available for this profile.
San Francisco
Available for strategy projects on both agency and brand-side. Latest collaboration: Baron&Baron - Inditex corporate revamp
Amsterdam
Led the global content strategy and production for Diageo Reserve with annual budget of £2M. Deliverables ranged from high-production-value content series to always-on digital content. Build event and content strategy for World Class, world's largest bartending competition. https://www.youtube.com/@worldclassglobalCreated Content-to-Commerce model in partnership with Amazon to inject brand storytelling into ecommerce. Outline category road map from Reserve spirits ("World Class List"), single malt whiskys ("Whisky Adventure"), to gin ("Ginspiration"). Achieved 380% ROAS (Return on Ad Spend); 2nd best-performing ecommerce campaign on Amazon Europe during Xmas season.Press coverage:http://adage.com/article/digital/diageo-series-airs-amazon-prime/308983/https://www.marketingweek.com/2017/05/08/diageo-monetise-content-amazon/
Amsterdam + Tokyo
I led the digital marketing for Onitsuka Tiger and ASICS Tiger globally, and was promoted to the global HQ in Japan during 2014.• Planned global digital marketing calendar and executed 4 key digital campaigns per season. • Developed and implemented category digital strategy globally• Launched eCommerce sites for both brands in Europe, US and JapanResults: 325% traffic increase; 200% visit duration increase; winner of FWA Site of the Day: http://www.thefwa.com/site/onitsuka-tigerSocial: 9% fan growth/month; 8% engagement rate (double competitor’s average)
Amsterdam
• Created communications strategy (messaging, tone of voice, channel planning) for 2012 Men’s Training campaign – My Formula, including digital, OOH, retail, branded content creation, featuring Dwight Howard, Leo Messi, and Yohan Blake• Co-created brand bible for adidas Originals including brand identity, target segmentation, trend research, and long-term brand platform• Pitched for new business including adidas World Cup 2014 campaign, Coke Zero, BMW, Vodafone
Portland
• Co-developed Diet Coke brand re-launch strategy; conducted research on the Millennial generation; created interactive blog as stimulus material for creative briefing • Launched and managed @ChristmasChamp Twitter Campaign to support Target Black Friday integrated campaign: wrote tweets; interacted with celebrity influencers; measured brand sentiment and campaign effectiveness • Led community engagement strategy after Chrysler Super Bowl ad - "Imported From Detroit" in 2011 had generated national discussion
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Yunfei Ren works for Avec Strategy.
Yunfei Ren is listed as Freelance Marketer/Strategist | Content, Brand, Digital at Avec Strategy.
AeroLeads has found 1 work email signal at @diageo.com for Yunfei Ren at Avec Strategy.
AeroLeads has found 1 phone signal(s) with area code 203 for Yunfei Ren at Avec Strategy.
Yunfei Ren is based in New York, United States while working with Avec Strategy.
Yunfei Ren has worked for Avec Strategy, Diageo, Asics, Sid Lee, and Wieden + Kennedy.
You can use AeroLeads to view verified contact signals for Yunfei Ren at Avec Strategy, including work email, phone, and LinkedIn data when available.
Yunfei Ren holds Ba, French Literature; Film And Media Culture from Middlebury College.
Yunfei Ren is listed with skills including Digital Marketing, Digital Project Management, Social Media Marketing, Consumer Insights, Community Management, User Experience, and E Commerce.
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