Yung Phan Email & Phone Number

Los Angeles, California, United States

- Conducted deep-dive analyses using quantitative and qualitative data to identify FOX Sports Digital positioning points to empower Sales and Brand Partnerships teams with compelling narratives to drive upfronts, newfronts, RFP proposals, and sales packages. - Manage team of digital and social research analysts to support cross-functional business.

Playa Vista, CA

- Performed A/B tests to drive incremental ad impressions on FOXSports.com through increases in user engagement, video view-through, and time spent on site. Some test initiatives included: home page redesign, story page infinite scroll, navigation bar and headline testing- Identified key performance indicators per business unit and spearheaded analytics.

Los Angeles, CA

- Created, automated, and distributed weekly performance dashboards which tracked actuals compared to goals and historical averages, enabling product and marketing associates to see immediate effects of their campaigns and site changes, allowing them to make quick decisions to fine tune as necessary- Developed metrics-based revenue models to forecast.

Santa Monica, CA

- Performed ROI and customer life time value analyses for all brands (including Proactiv, Wen, Meaningful Beauty, Sheer Cover), across all marketing channels - Delivered weekly and ad hoc analyses on marketing spend and performance across all digital subchannels, including: search, display, affiliate, email, mobile, and social media. - Conducted A/B tests.

Santa Monica, CA

- Played a pivotal role in implementing and measuring “multi-node” initiative, which saved the company $2MM annually by shipping out of three fulfillment centers instead of one- Collaborated inter-departmentally with marketing, fulfillment centers, and UPS/FedEx to optimize product and shipping costs, while still achieving marketing and branding.

Greater Los Angeles Area

- Executed ad-hoc research and analytical projects per requests of Executives and senior management, in addition to recurring weekly/monthly financial and KPI reports- Worked with property managers and VPs to compile and input annual company budgets by GL accounts, as well as review and analyze monthly financials against budgets- Created and maintained a.

Greater Los Angeles Area

- Performed sales segmentation analyses which drove a reorganization in the company's sales team to be more efficient and geographic-based- Researched over 20,000 companies across the United States to determine prospective sales targets- Created and managed an internal blog, informing the company (particularly, sales executives) of relevant industry and.

Worked with the professor of clinical child psychology to field research study subjects, proofread research publications, and manage database.

Master Of Business Administration (Mba)

Education record

B.A