Yung Phan Email & Phone Number

Los Angeles, California, United States

- Conducted deep-dive analyses using quantitative and qualitative data to identify FOX Sports Digital positioning points to empower Sales and Brand Partnerships teams with compelling narratives to drive upfronts, newfronts, RFP proposals, and sales packages. - Manage team of digital and social research analysts to support cross-functional business objectives across FOX Corporation, including Sales, Finance, PR, Product, Marketing, and Content- Lead digital measurement strategy, including internal analytics, syndicated measurement, social media tracking, and consumer profiling. Manage data requirements with internal business intelligence teams and external vendors, as well as support and train teams across FOX to utilize tools and datasets- Analyze audience and user behavior to provide data-driven recommendations to optimize content and programming strategy on streaming and social platforms

Playa Vista, Ca

- Performed A/B tests to drive incremental ad impressions on FOXSports.com through increases in user engagement, video view-through, and time spent on site. Some test initiatives included: home page redesign, story page infinite scroll, navigation bar and headline testing- Identified key performance indicators per business unit and spearheaded analytics requirements and reporting across all digital properties, including FOXSports.com, FS Mobile App, and FOX Sports social accounts (Facebook, Twitter, YouTube, Instagram), to ensure tracking for all business objectives

Los Angeles, Ca

- Created, automated, and distributed weekly performance dashboards which tracked actuals compared to goals and historical averages, enabling product and marketing associates to see immediate effects of their campaigns and site changes, allowing them to make quick decisions to fine tune as necessary- Developed metrics-based revenue models to forecast profitability of various current and potential business strategies such as: segmentation on customer groups, partnerships with complementary companies, and ad sales capabilities on various sites- Managed Omniture requirements and worked with marketing, product managers, and developers to implement proper web tracking to deliver meaningful and actionable quantitative analyses- Provided analytical support to the Marketing and Product groups to evaluate campaign performance, conversions, lifetime value, renewals, pricing scenarios, web page optimization, pathing optimization, etc. for all Spark brands across 10+ sites, for desktop and mobile sites and applications

Santa Monica, Ca

- Performed ROI and customer life time value analyses for all brands (including Proactiv, Wen, Meaningful Beauty, Sheer Cover), across all marketing channels - Delivered weekly and ad hoc analyses on marketing spend and performance across all digital subchannels, including: search, display, affiliate, email, mobile, and social media. - Conducted A/B tests to optimize campaign creatives, landing pages, and user experience- Worked with the Business Intelligence team to increase efficiency in data delivery and reporting to allow information transparency across the company

Santa Monica, Ca

- Played a pivotal role in implementing and measuring “multi-node” initiative, which saved the company $2MM annually by shipping out of three fulfillment centers instead of one- Collaborated inter-departmentally with marketing, fulfillment centers, and UPS/FedEx to optimize product and shipping costs, while still achieving marketing and branding objectives- Produced regular and ad hoc reports on delivery performance, inventory issues, freight and fulfillment, and other metrics relating to fulfillment operations, which all impact customer experience, satisfaction, and overall lifetime value

Greater Los Angeles Area

- Executed ad-hoc research and analytical projects per requests of Executives and senior management, in addition to recurring weekly/monthly financial and KPI reports- Worked with property managers and VPs to compile and input annual company budgets by GL accounts, as well as review and analyze monthly financials against budgets- Created and maintained a financial and inventory system for managers in the field to manage their inventory as well as track their expenses against budget, which resulted in a 30% reduction of expenses in 2009 compared to 2008- Performed cost and revenue analyses for various business scenarios to determine its profitability and viability

Greater Los Angeles Area

- Performed sales segmentation analyses which drove a reorganization in the company's sales team to be more efficient and geographic-based- Researched over 20,000 companies across the United States to determine prospective sales targets- Created and managed an internal blog, informing the company (particularly, sales executives) of relevant industry and competitive news

Worked with the professor of clinical child psychology to field research study subjects, proofread research publications, and manage database.

Master Of Business Administration (Mba)

Education record

B.A