- Lead and oversee the overall operations and business strategy of the U.S. market.- The annual revenue growth rate is above 30%.

- Supervised a team of 10 members in the management and daily operations of 40M+ followers social accounts with 220 handlers- Strategically created and distributed valuable, relevant, and consistent content to 62 countries- Measured and monitored the internet volume and the performance of digital marketing campaigns to achieve OKR (Objective and Key Result)- Supported local marketing requirements and provided guidance to local teams with headquarter's strategy

– Projects and Team Management: Lead a 7-member team to drive and manage global digital marketing, content and social media marketing, and worldwide brand campaigns. Functions includes: content marketing, public relations, event management, visual design, social media, advertising, and media buy.– Global Social Channels Management and Operation: In charge of global Facebook, Instagram, YouTube, Twitter, and Linkedin. Optimize organic content, platform management, and strategic media buy investment to elevate performance.– Integrated Marketing Communications: Project leader of new product global launch marketing campaigns. Manage from strategy development to marketing material creation and communication plans.– Brand Marketing: Rebrand MSI to develop a new, differentiated corporate identity. Utilized internal to external communication to establish a new brand positioning.– Event Planning and Execution: Plan, host and produce the global virtual launch events. Lead the global promotion strategy and created marketing assets for B2C communication.

- Developed a 360-degree marketing plan based on an in-depth understanding of the market and consumer insight with cross-functional teams. Managed advertising and creative strategy for global brands and clients.- Job Content:1. Traditional and digital advertising planning and creative execution.2. Data collection and analysis.3. Project management, timeline and budget control.4. Client and third-party coordination.- Client Portfolio: Mercedes-Benz, Cathay United Bank, GSK Panadol, FarEasTone, FucoHiQ, etc.

- Established and maintained client relationships, media and customer representatives, and implemented integrated marketing initiatives.- Social Media Management: helped international brands to establish brand awareness in Taiwan, including content creation, customer interaction and community management.- Integrated Marketing: integrated social, public relations, and operation of brand campaigns. Executed grand openings, press conferences, media interviews, WOM, and social campaigns.- Client Portfolio: Spotify, Garrett Popcorn, eBay, Costa Crociere, HP, Symantec, Morton’s Steakhouse, etc.