• Design media calendar and create digital content for webserve media channels (Instagram, Facebook, Twitter, LinkedIn).• Conducted Key phrase research, SEO optimization, UX/UI design of Webserves and Client's Web Pages.• Supported Webserve's events, created Email Marketing Campaign and media promotion.

Social meida content creation & operation, Influencer Marketing, Digital marketing, Paid Ads, SEM, SEO

• Created blog posts for the website and conducted the UX/UI design optimization of the web page to ensure the best quality of SEO & readability for the blog pages.• Optimized the SEO, UI/UX, and HTML/CSS for Web Pages.• Monitored SEO performance and conducted keyword researches & traffic analytics via SEMrush.

- Event Marketing- Social Media Marketing- Paid Ads/SEO- Email Marketing- E-commerce- Website Optimization

· Conducted UI & UX design of Classover’s web front page, exam preparation pages(mobile&web) and award page with Figma.· Designed the logo, posters, business card and world class schedule pages as well as other related contents for marketing with PS.· Conducted daily business & user data analysis in excel; assisted with daily platform operation and back-end data update.

• With the Procurement and R&D team, developed products and concept boards for VSL Mom & Kid, Anti-glycation, Anti-aging, Sunblock, Lipstick, Repair Jelly, and Pregnancy collections.• Participated in the writing of questionnaires and the test sample design for Mom & Kid and Jelly product research. Assisted with data analysis of survey results and completed new product development proposals.• Involved in multiple Vaseline brand building proposals, analyzed the market and consumers and designed the products and campaign shown in deck for EVP.• Completed research and data analysis of competing products and various market, product ingredient and product design, etc.• Promoted Vaseline on Taobao & Tmall eCommerce platforms by creating ad copy, product demo videos, and creatives.• Monitored the daily media performance and E-commerce data, created the dashboards and conducted data analysis.

Interviewed foreign teachers on Cambly and produced high-quality content of different topics in Zhihu platform.

• Maintained and operated Stelliers and Riviera Events’ multi-media communication channels including Instagram, Facebook, Linkedin, Wechat, Email, etc; created 80+ posts in total.• Supported 2020 Stelliers Winners Announcement Ceremony through platform test, creation of printed media, online communications, and media data analysis.• Created Chinese and English company credentials for Riviera Events and provided related translation support to design team.• Collected and analyzed advertisement data of newsletter communication and social media engagement; created data review.

• Screened, reviewed, modified, and published text and video content of Tencent News Health Channel's daily platform; average 600+ articles screened daily.• Assisted Tencent News Health Channel live broadcast planning, poster production, operation and interactive data analysis; supported 50+ live broadcasts.• Completed content data update and sorting of 15K+ articles on Tencent News Health Channel• Assisted in the selection & classification of KOL partnership and database; analyzed creator’s daily and monthly metrics.• Assisted in the selection, classification, re-weighting, maintenance, and update of Tencent news cooperation media.• Conducted daily real-time monitoring, screening and reporting of Tencent News social news hotspots.• Completed the in-depth product analysis of Toutiao and other information apps as well as in-depth industry analysis of major live broadcast apps and live broadcast industry, and put forward development suggestions for Tencent News.

• Completed multimedia product and consumer image research of Shu Uemura.• Supported data analysis for new product insight: figured out the 2018 - 2020 growth and sale tendency of the lip category and the sketches from company’s sales data base, extracted out the Top 10 sketches and completed the thorough analysis of their growth features and product characteristics• Performed campaign research of M•A•C Powder lipstick.

· Being as contents producer for one month, attainted 5w+ exposure in TTL and 1.3w+ exposure for the single sheet in max.

• Performed market research for toothpaste line.• Designed campaign proposal of GOLGATE amino toothpaste based on the data collected from market.• Performed male cosmetic market research based on collected data of market and consumer behavior, etc.

· Help team to produce TV programs by photographing and editing.· Editing and typesetting official account to improve the exposure.