Yunii Shin Email & Phone Number

• Retail Construction -Global manual localization & develop local relevant manual -Store construction process (Interior agency, bidding, MDF process) -Major store open (Premium store, SIS, Multi) • Retail Marketing-Set up retail marketing roadmap -Seasonal story planning & design retail communication-Consumer experience development (Give away/Event)• Retail Training-Seasonal brief session -Training material deliver (2 season/year)-Ambassador meeting for special product launching

Mobile Business Group. Retail Marketing Division(Moved from IT Solution BU to Mobile BU) • Mobile Business Group -Train subsidiary retail managers during global leadership academy monthly Develop training contents and train attendees for monthly important agenda -Develop retail promotion roadmap and story initiatives-Design holiday seasonal story retail tool kits and guideline:Visual toolkits & Consumer retail event-Develop Sochi winter Olympic and Brazil World cup retail marketing planning with integration of Global campaign(Visual tool kits/ consumer retail event) :Specially support major official Sochi Olympic sponsor Megafon(Russia) and provide specialized pop for this channel-Regarding to new flagship launching, develop whole retail material: Sales guide Leaflet, product screen saver, showcase and in-store pop-Regarding to Note3 launch, stretch assignment as a leader to leverage holistic Note 3 retail marketing lunching in Taiwan (During 6 weeks) :Before launching, visit stores and interview store staffs for previous Note2’ retail marketing holistically and reflect VOC into the Note3 plan :Set up flawless Note3 training plan and tool by channel type :Visit stores and train sales clerk (Everyday 7-8 stores/day) Implicate training and interview store staffs and consumers to get feedback and analyze result and report feedback to HQ :Set up Note3 online test contents and implicate this in partner’s training program• IT Solution Business Group (PC and Printer) -Develop IT Shop design and guideline by channel-New launching product retail marketing tool kit development -Extend and train strategic guideline to subsidiaries -Refer to Series 9 (premium line), drive Valextra collaboration marketing in retail :Lotte Avenuel, Shilla Hotel, Delight’s store-Strategically develop retail communication tool by product segmentation -Taskforce team’s retail leader for Russia region’s retail reinforcement project.

Korea

• RETAIL MARKETING/ RETAIL PRESENTATION -Plan and design store level promotion in detail and execute this on time -Related to special event, create retail marketing idea and execution: Manchester United pop-up store/ Korean National Federation Uniform lunching pop up store-Set up F2 energy door’s yearly retail roadmap and retail event execution.-Plan Airforce One’s retail marketing and execution: RFID retail device alignment. Take-Over door development-Plan and execute YonA JDI Campaign retail marketing : Interactive wall development with digital team.: Plan and execute YonA Golden moments campaign’s retail marketing -Korea National Team kit launching and Manchester United Take over door plan/execution-Plan We Run Seoul event retail planning and consumer experience part •TRAINING SALES ASSOCIATED-Set up and define training strategy by channels-Develop specialized training for Owned door and key account in-store VMD -Train staffs of Intensive training course and 1on1 training on spot -Develop Nike ambassador program (NikeAllStar/ Train to Trainer)CS DEVELOPMENT NIKE SEOUL SERVICE MODEL & TOOL-Transform and modified contents for local relevance -Develop training course and process (Athlete and Coach) -Set up launching plan how we operate and manage program -Set up the promotion plan (2008.11)-Launch service model for owned stores and pinnacle doors (2008/11 ) CS DEVELOPMENT: RUNNING CLUB -Training contents, running route, runner management way, benefit -Plan to consumer engagement idea and selling alignment idea SKU(Online training program) DEVELOPMENT-Modify global program for the local relevant-Develop promotion idea and strategy by various channels -Train store managers as a group by regions regularly• Communication with Nike APHQ /Emerging markets-Regular conference call and frequent communication with APHQ/EM -Regular training camp & summit 3~4 times/ year -Stretch assignment EM as a retail brand presentation manager

• STORE PROJECT-Regarding to new manual, align with store design team and develop fixture/props -Discuss with Store design team to consumer journey, fixture zoning, visual presentation and capacity-After open, sharing punch list with retail development team for improvement• VISUAL MERCHANDISINGPromotion-Align with marketing & product team for the promotion direction and concept -Plan and design details of promotion-Prepare pop-up materials & display objects according to launch and promotion plans-Visit stores, change out product presentation and train store managers for the seasonal theme and marketing promotionSet up of seasonal window display & decorations-Design seasonal window display and display object-Approve process with Guess Inc-Negotiate with department store design team and setup-Design visual guideline and provide guidebook Consistent store visit for training and visual presentation -Execute the seasonal visual merchandising -Visit stores regularly and train store staffs for the new product and concept-Check interiors problem, survey best & worst products and research competitors• TRAIN STORE STAFFS-Update and publish seasonal Guess retail manual and visual merchandising.-Visit and train store staffs for the Guess visual merchandising standard• COMMUNICATION WITH GUESS INC.-Manage all approval process with Guess.inc for the all merchandising tools /promotions -Responsible for reporting store reports regularly-Regular conference call with Guess Inc(2 times/month)

Darphin, Versace makeup/skincare/perfume, Moschino perfumeDolce & Gabbana perfume, Torrente perfume, Lux A Lux(perfume mega store) Darphin skincare• LUX A LUX-Develop store design for Lux A Lux mega perfumery store-Processing construction and quality review-Plan of yearly retail story roadmap-Set up and execute visual plan with retail marketing-Design and develop entire display tool and store operation tool-Regular visit store and manage store presentation • VERSACE, MOSCHINO, BIGUIN, D&G MAKEUP AND PERFUMERY-Design and develop counter & corner of multi cosmetic store -Design venue and entire display for press conference -Develop store design for Versace, Bigiuin, D&G mega perfumery store-Processing construction and quality review-Visit stores regularly and execute promotion material on demand• D&C COSMETICS-Design for department store interior-Processing construction and quality review-Design & develop entire display tool and marketing promotion tool-Design venue and entire display for press conference -Visit stores regularly and execute promotion material on demand• DARPHIN-Develop and modify store design for department store-Processing construction and quality review-Plan of yearly retail story roadmap-Design and develop entire display tool and marketing promotion tool-Develop and design Darphin massage service room-Develop and design skincare and make up show fixture and tool-Visit stores regularly and execute promotion material on demand

• STORE PROJECT-Review floor fixture location and capacity for the consumer zoning -Set up the visual merchandising visual merchandising tool-Set up product and display tool before shop opens-Support store opening for product merchandising • STORE PROMOTION -Meet and discuss with marketing team-Plan and design display materials-Set up seasonal marketing promotion with regular store visit

Bachelor Of Industrial Design

Master Degree, Design Management.