Stephanie Liu Email & Phone Number

Bethesda, MD, US

Assistant to Vice President, Revenue Strategy, Loyalty and Partnerships, and Distribution, Greater China

University Park, Pennsylvania, US

• Responsible for 2020 and 2021 Shanghai Student Orientation, which attracted more than 100 students and parents.
• Responsible for promotion of BIGTEN 2020.
• Served as principal of first five-school league basketball game in 2020, attracting over 400 participants.
• Participated in planning and hosting of the semifinals and finals of PSU The Voice, attracting over 500 viewers.
• Worked to collaborate with other organizations, gaining sponsorship of over $5000 from interested business partners.

Los Angeles, California, US

• Assisted team members in interfacing with YSL party staff, backstage preparation and opening ceremony exhibition, including tracking environmental conditions for appropriate material preservation.
• Participated in the development of the exhibition hall reception service standard process (SOP); explained exhibition artworks to an average daily reception of over 30 visitors, in both Chinese and English.
• Optimized content output and provided material for MoCA Shanghai official website tweets to increase quality and quantity of fan engagement.

Chaoyang District, Beijing, CN

• Assessed trends in customer feedback surveys; analyzed data, researched market, and identified customer needs.
• Conducted market research and data analysis comparing competitor’s trends in marketing and advertising; findings contributed to global sales initiative (Woman’s Day) and member-related activities.
• Independently operated hundreds of diamond fan communities for the Lancôme flagship store on Tmalland worked to refine the operation of membership classification, developing, and retaining new customers.
• Collected, organized, and analyzed marketing data and member activity data at all stages, as well as optimize the store's product title keywords to improve overall sales conversion rates.

Beaverton, OR, US

• Followed up on the selection of top national primary school sports vitality campus projects and utilizedannotation tools for data annotation, verification, and record tracking for over 2,000 applicants.
• Assisted in carrying out research on competing products according to the core value and positioning of the brand; analyzed market information to discover differentiation and advantages.
• Determined phased publicity and promotion strategies and integrated supplier resources; cooperated with mainstream media platforms such as Tiktok to effectively enhance brand awareness and reputation.
• Maintained close communication with collaborating departments and sales teams.

Chicago, IL, US

• Responsible for editing and releasing promotional content, setting a new record for the organization on social media.
• Organized on-campus lectures with over 100 attendants, as well as successfully held the largest AMA General Meeting in Behrend.
• Designed brochures, booklets, print ads and video ads to increase media exposure on campus.

• In charge of organizing various work plans for the semester, leading the club to win the Outstanding Diversity and Inclusion Program Award, Most Outstanding Program Award, and Best Dressed Award for President.
• Planned and organized various activities, including the Spring Festival Galas of 2019 and 2020, for which the club received the Outstanding Collaboration and Outstanding Collaborative Program for Lunar New Year awards.
• Wrote publicity materials for social media platforms, which made up 200% of the pageviews compared to last year.
• Secured single event sponsorships of up to $5000, as well as successfully collaborated with first off-campus sponsor.

Master'S Degree, Social Data Analytics

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services