Responsible for overseeing and executing content strategy and delivering engaging content that meets KPIs/metrics and drives revenue. I'm responsible for working with the leadership teams of the Nevada Arts Council to create content ideas for publication across owned online and digital platforms. Duties include researching to learn about content goals and target audiences, participating in meetings with management, staff, and marketing agencies to identify objectives, becoming knowledgeable… Show more Responsible for overseeing and executing content strategy and delivering engaging content that meets KPIs/metrics and drives revenue. I'm responsible for working with the leadership teams of the Nevada Arts Council to create content ideas for publication across owned online and digital platforms. Duties include researching to learn about content goals and target audiences, participating in meetings with management, staff, and marketing agencies to identify objectives, becoming knowledgeable about the agency's programming and then creating content to meet those objectives within an adequate timeframes. Show less

Improve the content production infrastructure and workflow while producing SEO-optimized long-form content that helps students and adult learners find high-quality higher education online.

Employed the latest tactics and strategies to craft engaging social media content for B2B and B2C clients that drive growth and engagement in each brand.

Using principles of content strategy and information architecture, I project manage print marketing projects, create marketing and communication packages and build websites for the University of Nevada, Reno College of Liberal Arts and the School of Arts. Using print, online and digital communications to tell the stories of a 21st-century liberal arts college in an inclusive manner that covers the arts, humanities and social sciences.• Promote the scholarship, research and creative… Show more Using principles of content strategy and information architecture, I project manage print marketing projects, create marketing and communication packages and build websites for the University of Nevada, Reno College of Liberal Arts and the School of Arts. Using print, online and digital communications to tell the stories of a 21st-century liberal arts college in an inclusive manner that covers the arts, humanities and social sciences.• Promote the scholarship, research and creative activity of faculty members, undergraduate and graduate students by bringing them to life through the written word, photography and now video.• Created content and social media editorial calendars to coordinate and track the newsletters, stories, video, printed materials and social media• Work with advisors, faculty members, graphic designers and vendors to draft and art direct recruitment materials include viewbooks, brochures, posters and videos• Assisted in the development, testing and implementation of the redesign of the University website and the migration of the college’s website into the content management system• Information architecture, creation and management of School of the Arts and more than 12 other websites through the University’s CMS by updating pages, creating new components and integrating new technologies• Streamlined the production of the Arts 365 calendar and event marketing of more than 30 events a semester through social media, print, digital advertising and earned media• Pitch and work with media to promote stories related to the college and University• Implemented an email marketing software to reach students, expanded to reach faculty, staff and community members• Project manage the rebranding of the college, its messaging and its associated communications and marketing materials by working with college leadership to distill the mission into a tagline and then working with a graphic designer and creative director to visually illustrate the mission Show less

My focus is on the real estate and development issues in Northern Nevada as the state recovers from one of the worst economic developments in decades. I also write general business stories related to the University of Nevada, Reno, and entrepreneurship. Everyday duties include managing and approving content for the Reno Gazette-Journal’s business landing homepage.Accomplishments- Interact with a broad range of people to develop relationships that led stories on distressed home ownership… Show more My focus is on the real estate and development issues in Northern Nevada as the state recovers from one of the worst economic developments in decades. I also write general business stories related to the University of Nevada, Reno, and entrepreneurship. Everyday duties include managing and approving content for the Reno Gazette-Journal’s business landing homepage.Accomplishments- Interact with a broad range of people to develop relationships that led stories on distressed home ownership that affect thousands of Northern Nevadans- Ability to handle multiple priorities, including long-term stories and daily assignments- Promotes the recovery of Reno through my stories- Handle social media implementation, including use of Twitter, Google+ and Facebook Show less

- Spearheaded a total redesign of the newspaper and revectored sections that brought more than 1,000 new subscription starts during its first year- Championed the implementation of search engine optimization tactics on the copy desk- Copy editor in charge of editing and laying out the front page, including the breaking news cover of the Angora Fire in South Lake Tahoe, Calif., that burned 254 homes- Copy editing local and wire stories, and writing creative and informative… Show more - Spearheaded a total redesign of the newspaper and revectored sections that brought more than 1,000 new subscription starts during its first year- Championed the implementation of search engine optimization tactics on the copy desk- Copy editor in charge of editing and laying out the front page, including the breaking news cover of the Angora Fire in South Lake Tahoe, Calif., that burned 254 homes- Copy editing local and wire stories, and writing creative and informative headlines- Designing and copy editing business, nation & world and local section fronts Show less

- Proofed several sections, including opinion, entertainment and business- Editor in charge of local section (B section), including copy editing local stories and writing descriptive headlines, engaging summary heads and complete cutlines- Paginated inside local pages

- Proofed finished pages- Copy edited and paginated local and wire pages