Yunning Peng Email & Phone Number

London Area, United Kingdom

As a Goldsmiths graduate with distinction in International Retail, Sustainability, and Technologies, I bring four years of marketing experience and a strong foundation in new media communications and management. Known for exceptional communication skills and customer relationship management, I am a quick learner with a proactive problem-solving approach..

Shanghai, China

• Develop and execute influencer marketing strategies to enhance brand presence and engagement.
• Manage influencer partnerships and campaign execution, ensuring content aligns with brand goals.
• Analyze campaign performance, providing insights and reports to optimize future strategies.
• Collaborate with marketing teams to integrate influencer efforts into broader campaigns.

Shanghai, China

• Drove brand engagement and follower growth through strategic content creation and effective RED fan community management, resulting in a 13.5% increase in followers. (from 9.6k to 11.1k active followers).
• Analyzed campaign data to optimize strategies and report key metrics.
• Collaborated with the design team to create promotional materials, enhancing the influencerimages.
• Assisted in SEO strategy development, resulting in a 12% increase in RED traffic and searchrankings.
• Contributed creative ideas in brainstorming sessions for new marketing campaigns.

Xiamen, Fujian, China

• Conducted market research to inform clothing design trends, leading to the production of impactful LOOKBOOKs on social media platforms and Taobao website that increased sales by 8%((Brand sales reached 1,500 pieces in.
• Partnered with influencers to amplify brand presence, substantially improving brand visibility and market penetration by 13.8%.
• Assisted in managing social media accounts on RED, Douyin and Weibo, resulting in a 19% increase in total follower base.
• Coordinated photo shoots and content creation for marketing campaigns, enhancing brand image and appeal.

Quanzhou, Fujian, China

• Developed and executed consumer and SWOT analyses to guide creative strategy and media planning, aligning with business goals.
• Crafted targeted content for social media such as RED and Douyin, resulting in a 22.5% increase in customer engagement.
• Boosted brand awareness through combinative online and pop-up campaigns in Chengdu China, leading to a 18% increase in brand visibility.
• Assisted in organizing promotional events, enhancing community outreach and engagement.
• Monitored and analyzed key performance indicators (KPIs) to optimize campaigneffectiveness and report on progress.

Master'S Degree, International Retail , Sustainability And Technologies, Distinction

学士学位, New Media Communication And Management