I am an IMS for the KA sector in Baidu. My main role is to advice advertisers to better utilize Baidu in their promotion. Some of my clients include high fashion brands such as Prada, Chanel, and Herborist driving for brand recognition and product promotion; and another type of clientele is Suning and PinDuoDuo measuring the efficiency on every dollar spent.Working with such diverse clientele make me a well-rounded digital marketing specialist. I can balance the spread sheet to include app opening and SEM budget. I can build a feeds account from the grounds up and satisfy conversion goals, let it be app downloads, traffic flow or conversions. I can also be a sales person promoting products or service in alignment with company strategy.

"Gridsum is a leading provider of sophisticated data analysis software for multinational and domestic enterprises and government agencies in China." As a SEM consultant, I oversee two global accounts, one in sports apparel and another in tourism. Part of my daily task is to oversee my team’s bidding strategy and copywriting in order to maximize the client’s brand exposure, traffic flow and click through rate on Baidu, Sogou, Qihoo, Shenma, Google, and Bing. Besides team management, I am also responsible for coming up with campaign promotions and pitching the proposal to clients. The campaigns I work on is evaluated by traffic flow, revenue and ROI.

101 Distribution represents internationally renowned apparel brands, including by not limited to Ivanka Trump Jewelry and Pull-in France.I manage Pull-in France’s social media accounts and T-mall advertisement. My role was to establish a trendy, hip and cheeky personality online and offline by penning all messages on Weibo, WeChat, Tmall and the official blog. Furthermore, I am involved in the brand’s event planning and cross brand collaboration. I was able to hold multiple responsibilities because I reported directly to one of the founders. Not only did I grasp a wide variety of digital marketing skills, but I also gained valuable management skills.