Product Planning: Performed market research and competitor analysis to aid in brainstorming and brand development with business data, online sales data, analysis of consumer behavior in the cosmetics business; Conducted consumer and channel promotion strategies to assist in formulating the annual quarterly promotion plan, large and medium-sized sales promotion activity planning. Marketing Operations: Tracked the market trend, led new product development projects, participated in the design of packaging materials, raw materials development, co-worked with the supplier, design group, supply chain department and other related departments to complete the new product launch; Cooperated on the communication platform carry out the exclusive product market promotion project. Channel Development: Effectively leveraged market trends in product offering decision making to close more clients. Project Leading: Led a team of 10 to study on the new trends of the market; Launched the new product line of “tone-up cream”. Created 1600 quantity of sales at the end of the first month through digital marketing strategy.

1.Assisted product manager in communicating with product design dept. in product development and packaging design2.Developed, collected, analyzed customer feedback surveys focused on improving marketing efforts of increasing prospects3.Brand development, web site advertising using social media marketing strategy4.Engaged with customers by updating social medias platforms weekly using inbound marketing

1.Communicated with sales representatives regularly, timely acknowledged LED market trend; Recorded sales volume and user experience feedback through cold calling, email campaigns and social media channels, etc. 
2.Utilized Poster’s Five Forces model to analyze the competitors’ marketing strategy; Drafted competitor analysis report 3.Established clients by scheduling appointments and providing requested information. Maintained office supply inventory through effective planning and forecasting