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* Partnered with South-East Asia (SEA) marketing managers to define key selling points (KSPs) for sales and marketing campaigns, including 11.11 Singles Day and 12.12 shopping festivals* Analyzed sales data, consumer trends, TVC, and marketing campaigns across SEA and developed mechanics aimed at acquiring new users and increasing user engagement* Developed regional guidelines for social media content strategy and KOL influencer marketing, including best practice recommendations from Chinese e-commerce sales campaigns* Strategised branding and show sequence for Shopee’s first-ever televised show, the 11.11 Big Christmas TV Special, which was highly successful in driving up GMV in 2019* Conducted competitive research and implemented recommendations that shaped Shopee’s competitive strategy in SEA, including free shipping (in select markets), adjusting campaign timelines, and livestream marketing* Developed marketing plans for Shopee merchants to increase backend usage of seller tools

* Owned all digital, social, and community marketing efforts in South-East Asia* Developed and ensured the uniformity in the strategic direction of the large-scale campaign regional social media marketing* Provided solutions for communities in the region from the perspectives of Shopee’s regional development goals* Tailored professional improvement suggestions to respective local communities* Spearheaded thorough cases studies on successful strategies adopted in the regions

Responsible for delivering the best possible content and user experience for Xiaomi Community users worldwide and for cultivating and inspiring our community of members and core users. Manage Global Community team focused on community products including website and app upgrade, community management and international content and design. Main responsibilities:• Hiring and managing a global team of 20+ PMs, Designers and community managers • Launching and expanding mi communities for more than 12 regions and countries, including Vietnam, Russia, Indonesia, Mexico and more• Lead Mi Community product upgrades for better experience versions on Android and Web • Responsible for content team and driving sustainable growth of Mi Community through strategic online / offline community campaigns• Support B2B sales team from Mi Community as Xiaomi unique marketing role

Responsible for building the first Global Mi Community India and growth of online community platform. Planning of daily operations and product strategy. Drive sustainable growth of Mi Community through strategic online / offline community campaigns.Accomplishments include:* Launched in June 2016, the forum (c.mi.com) crossed 100,000 members, generated thousands of comments and millions of page views within the 1st month. Reached 1 million members in 9 months.* Built the global community team in Xiaomi’s Beijing HQ, including PM, designer and community operation specialist.* Led the upgrades of mi community product (PC site, M site and APP)* Planned and leaded the biggest mi fans offline festival event in Mumbai, India - Mi Pop

Worked in Mi Community for the China market specifically, managed and ran the operation on growing Mi fans and constantly empower them to generate more awareness for Xiaomi in its infancy stage. Plan and prepare the content according to our community strategy to encourage participation within the community. Educate our users in understanding Xiaomi’s products selling point, prepared launch event livestream. planned online campaigns to not just generate awareness but most importantly increase their passion towards the brand to be our grassroots spokespeople.I am also responsible in managing and building relationship with the core Mi fans in the community. including more than 100 MFC presidents, 40+ moderators and 120+ contents writers. With their help, we’ve arranged the offline meet-ups. planned and executed Mi pop which was Xiaomi’s biggest offline event of the year.