Yupeng Wang Email and Phone Number

Retail business

*Analyzed insurance policies weekly using SPSS, spotted trends and opportunities by geodemographic analysis, built premium growth model based on the result. The findings were part of the quarterly report released to shareholders.*Conducted strategy advisory in helping company expand business through analyzing the premium growth model, by using Five-Force to analyze the industry environment, SWOT to spot the opportunities of the company, modeling analysis to demonstrate areas that company… Show more *Analyzed insurance policies weekly using SPSS, spotted trends and opportunities by geodemographic analysis, built premium growth model based on the result. The findings were part of the quarterly report released to shareholders.*Conducted strategy advisory in helping company expand business through analyzing the premium growth model, by using Five-Force to analyze the industry environment, SWOT to spot the opportunities of the company, modeling analysis to demonstrate areas that company needed to focus on in the next quarter, reported the result to marketing director. The report was partly applied to the next-quarter development strategy of the company.*Liaised with other departments, in charge of scheduling weekly meetings. Show less

*China Top 50 state-owned real estate global enterprise.*Participated in the market planning and project operation of the real estate selling, mainly including market research, consumer relationship management and schedule planning.*Conducted primary research towards targeted consumer decision-making process by analyzing questionnaires I created using chi-square analysis, got the result that local consumers' need towards real estate is changing from the basic guarantee housing needs to… Show more *China Top 50 state-owned real estate global enterprise.*Participated in the market planning and project operation of the real estate selling, mainly including market research, consumer relationship management and schedule planning.*Conducted primary research towards targeted consumer decision-making process by analyzing questionnaires I created using chi-square analysis, got the result that local consumers' need towards real estate is changing from the basic guarantee housing needs to investment needs. Based on the new decision-making process, helping the company construct new marketing strategy such as VR house viewing, personalized house purchase plan.*Built models with the data of client feedbacks collected after every house viewing, when doing follow-ups, used motivation theory to help potential buyers convert their buying intention into actual buying behavior. Targeted an elder couple as potential customers, by providing personalized house purchase plan successfully in helping them make the decision of purchasing, got £1,500 bonus by the end of the internship. Show less

*Led a team of 7 to win the 1st Prize of Prudential Investment Case Study Competition through analyzing Hong Kong's financial system, portfolio management theory and market trends.*Attained 'The Best Trainee' award rewarded by Prudential for the outstanding performance during the project.