Yupin Patarapongsant Email & Phone Number

As an academic, my focus is on marketing strategy. My dissertation (2008) was on the role of certification marks in marketing (University of Illinois at Urbana Champaign, supervised by Kent B. Monroe.) I have received a recognition (2015) in cross cultural research in marketing at American Marketing Association (AMA).At SASIN, I am currently teaching courses on pricing strategies and brand management for MBA/EMBA. Previously, I taught PhD seminars on consumer behaviors and advances in branding, pricing, brand and experiential management. I did co-teaching on finance for none finance managers for MSc. While at RUTGERS and at ILLINOIS (in USA), I offered courses on retailing management, international trade, marketing management, global marketing strategies and brand management. At JINAN in China and Myanmar, I taught courses in marketing management and market research.My main research interest are on branding, pricing strategies, behavioral decision theory and social marketing. I have done consulting on health care marketing topics such as healthcare service responsiveness and healthcare quality and social marketing domain by examining questions from the consumer perspectives. I studied the public satisfaction with the healthcare system as part of the health system reform. I was an adviser on a healthcare service delivery at Integrated Center of Excellence at Siriraj Hospital in Bangkok, Thailand, one of the super- tertiary care in Thailand. In addition, I joined multidisciplinary teams of researchers in Environmental Sciences and Medicine. I have some works in Toxicology and Water Quality.During COVID19, I took on three communities development projects in sub-district economy in Thailand. I did field research in poverty alleviation. One of our field projects was chosen to the Prime Minister of Thailand in 2022. I was a Visiting Scholar at Kellogg School of Management, Northwestern University, USA, and a Visiting Scholar at ESSEC School of Business, Asia-Pacific Campus, Singapore. Prior to joining SASIN, I was a Visiting Assistant Professor of Marketing at Rutgers University, the State University of New Jersey, USA (2008-2009). During my PhD, I was an Instructor at University of Illinois at Urbana Champaign, USA (2005-2007), where I received the doctorate degree. My first job was in Finance. I was in corporate finance and investment banking at FBCB in Bangkok during Asian Financial Crisis. I was once an intern as a cost controller at a five star hotel in Bangkok.

Listed skills include Marketing Research, Marketing Management, Research, Marketing Strategy, and 32 others.