Yupin Robson

Yupin Robson Email and Phone Number

Entrepreneur MSc MBA MAICD Coralus (SheEO) activator , Investor, Director, Med Tech Sales, Marketing, Strategies Training @
Yupin Robson's Location
Gold Coast, Queensland, Australia, Australia
About Yupin Robson

Yupin is a proud Thai woman. She is Business and Science post graduate of Australia. She is clinically trained as a Microbiologist and has a research background in Virology and Cost Effectiveness. Since 1999 Yupin has worked in the Healthcare industry within global corporations for both Pharmaceuticals and Medical Devices. She is an accomplished, analytical and results-oriented professional with an outstanding 20+ year track record of medical sales and marketing experience within the Australian and international markets. A natural people person who is passionate about leadership and culture as a lever for growth. Possessing a strong business acumen, coupled with compelling research skills, resulting in an ability to conceptualise business transformation and growth strategies spanning complex sales and marketing teams across geographies. Beginning in 2020 Yupin has embarked on a new professional challenge by founding a MedTech consultancy firm ‘Obsid’ and co-founding ‘Edify Medical’. Edify Medical is a technology company improving workforce capability and improve productivity.

Yupin Robson's Current Company Details
Obsid Pty Ltd and Edify Medical Pty Ltd

Obsid Pty Ltd And Edify Medical Pty Ltd

Entrepreneur MSc MBA MAICD Coralus (SheEO) activator , Investor, Director, Med Tech Sales, Marketing, Strategies Training
Yupin Robson Work Experience Details
  • Obsid Pty Ltd And Edify Medical Pty Ltd
    Entrepreneur - Director
    Obsid Pty Ltd And Edify Medical Pty Ltd Jul 2020 - Present
    Worldwide
    OBSID provides expert knowledge and advice to improve decision making processes. OBSID is an Australian based consultancy firm offering a range of professional expertise and support for Strategy, Business Development, Marketing and Research. Through an extensive network of healthcare and business professionals, OBSID offers the depth and scope of knowledge in the healthcare sector required to meet your business objectives.Edify Medical Pty Ltd Is a technology company implementing tools including AI and LLM to support work force capability and capacity building. www.obsid.com.auwww.edifymedical.com.au
  • Cardinal Health
    Apac Manager
    Cardinal Health Oct 2016 - Feb 2020
    Apac
    I joined the compression division of Tyco Healthcare in 2006 as a Product Specialist (Vascular), with my success in this role driving my growth through the company hierarchy to the position of Business Development Manager managing a $30+m business with 24 team members from Australia and New Zealand. In 2016 at Medtronic I was promoted to the role of APAC Marketing, in this role I worked across various regions including Asia Pacific (South East Asia, India, China, ANZ and Japan). I nurture a culturally inclusive environment of mutual respect, effective relationships, clear communication, explicit understandings about expectations and critical self-reflection.Key Tasks:- Market development of products for the prevention of Venous Thromboembolism across APAC countries.- Drove sales revenue growth up 500% in Thailand within 3 years through new market segment development.- Preparation of market with commercial and clinical engagement with the long-term objective of achieving reimbursement.- Clinical focused area: Orthopaedic, OBGY, General Surgery, Bariatrics and ICU.- Engaged and supported the pioneering APAC Hip and Knee VTE consensus group. - Leadership role, in development of regional strategies, budgets and tactics.- Advisor and consultant to Global marketing team.- Designed, developed and executed major Health Care Professional educational programme.- Ensured decisions had a short-term impact on work processes, outcomes, and customers.- Collaborated with Country Directors/Commercial leaders, VP’s and Presidents, in strategic business development.- Effectively balanced strategic level engagement with on ground support to expand the marketing into the development countries. - Executed special interest group meetings with clinicians across specialties and countries in the region.- Interactions normally involve resolution of issues related to operations and/or projects.
  • Medtronic
    Apac Manager/Business Manager
    Medtronic May 2014 - Sep 2017
    Brisbane Queensland, Australia
    In 2014 I assumed the less demanding position of Executive Product Specialist, to allow more personal time with my young family. During this period I have also pursued my Master of Applied Science, as part of my Health Economics Research Master I am affiliated with the Australian Centre for Health Services InnovationOn the completion of my Masters project was promoted to the role of APAC manager to lead the fastest growing area of the compression business. Key Tasks;* Successfully navigated a competitive business environment to expand the portfolio both in new and organic business opportunities.* Developed key relationships, clinically and commercially. * Mentored and developed team members for both sales processes and clinical excellence.* National training of new staff for the Renal Dialysis portfolio.* Ethic approval obtained for research to be conducted in a Queensland tertiary teaching hospital (700+ beds), evaluating the Cost Effectiveness of Venous Thromboembolism Prophylaxis. I designed and developed the methods of Economic Evaluation using a Markov Model as part of my Research Master Degree.* Participated in an International Health Economic Modelling project driven from Europe, utilising the expertise of Yoke University consultants. This study reviewed the Cost Effectiveness of comparative therapies for Stroke treatment. * Updated and delivered training programs to healthcare professionals, in line with current market needs and healthcare quality standards.
  • Covidien
    Business Development Manager
    Covidien 2007 - 2014
    National Responsibilities
    Key Tasks; Delivered office and infield training to product specialists and clinical educators in the Venous Solutions team, to further develop their clinical sales skills and business acumen.  Worked in partnership with State and Regional Business Sales Managers, and Product Specialists to identify, develop and execute key business opportunities.  Identified and developed relationships with Key Opinion Leaders within ANZ to drive change and adoption of clinical practices in the health area of Vascular and Dialysis. Analysed the performance and effectiveness of relationships, products and territory to develop and implement business plans which targeted resources to best meet commercial and customer outcomes.  Proactively developed and maintained relationships with a broad range of customers, sharing information and networks, providing appropriate and professional responses to enquiries.  Collaborated with product and brand teams to provide feedback from the field on trends and customer response and incorporated new strategies into plans and practice.  Provided expertise for clinical and business strategies for the global Venous Solution team, collaborating with Japan, South Africa, USA and Europe. Managed territory promotional budgets within set targets.  Utilised company information resources to enhance business insights and maintain a current and complete territory information database.
  • Tyco Healthcare
    Product Specialist – Vascular
    Tyco Healthcare 2006 - 2007
    Seq Region
    Key Tasks;  Accelerated growth in a new market for vascular therapy.  Capital Equipment placement and roll out across Qld; over 500+ new units of hardware placed within 12 months of commencement of the role. Designed, developed and delivered two original educational events, resulting in significant increase in hardware placement, sales and new customer opportunities. Achieved the highest sales to budget for the Venous Solution team for the financial year.
  • Sanofi-Aventis
    Hospital Product Specialist
    Sanofi-Aventis 2001 - 2006
    Queensland, Australia
    Sanofi provides a diverse range of prescription and consumer medicines, vaccines and devices as well as an extensive portfolio of vitamin and mineral supplements. This position I provided scientific expertise to support the successful uptake of two major block buster drugs being Plavix* and Karvea*. Key Tasks;*  Collaborated with a 12-person GP Sales team in Queensland to deliver outstanding results in managing a product portfolio contributing to the $100M+ per annum sales revenue nationally for the division.  Managed the progress of state-based implementation of Unstable Angina guidelines, supporting clinicians in the Cath Labs and specialist activities in reaching out to General Practitioners to deliver best practise care.  Drove business performance through analysis of the wider market, identifying trends and barriers, setting objectives and targets and taking action to deliver consistent results. Key role in organising seminars and preparing compelling data packages. Established, developed and maintained business relationships with key opinion leaders, generating new business and developing brand advocates. Kept abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through the reading and consulting with marketing and technical service areas. Coordinated and collaborated the establishment of the Stroke Specialist Interest Group to drive practice changes for stroke management from community to hospital.
  • Schering Ag
    Hospital And General Practice Product Specialist
    Schering Ag 1999 - 2001
    Schering AG focus on the business areas of gynaecology, andrology, multiple sclerosis, oncology and contract agents. The Company’s best known products are brands of oral contraceptive pills. My role involved activities around Women's Health and pre PBS listing and restricted prescribing of the IUS Mirena*. Key Tasks: Involved in the pre-PBS listing research and restricted use of the product, Mirena*. Launched two new products, managed the adoption, and drove sales for a territory. Managed a customer data base and regular call cycle. Created and managed a customer value plan for existing customers highlighting profile, share and value opportunities.

Yupin Robson Education Details

Frequently Asked Questions about Yupin Robson

What company does Yupin Robson work for?

Yupin Robson works for Obsid Pty Ltd And Edify Medical Pty Ltd

What is Yupin Robson's role at the current company?

Yupin Robson's current role is Entrepreneur MSc MBA MAICD Coralus (SheEO) activator , Investor, Director, Med Tech Sales, Marketing, Strategies Training.

What schools did Yupin Robson attend?

Yupin Robson attended The University Of Queensland, Qut (Queensland University Of Technology), The University Of Queensland.

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