Yuqing Wang Email and Phone Number

·Social Media: Engaged in social media kick-off event, assisted in shooting events, the publication of 30+ posts and 8 videos, achieving 13K+ new followers and 230K+ exposure.·IMC Campaign: Assisted in executing the crush campaign, supported KV shooting, social media distribution and offline event, achieving 10k+ exposure and 600+ interactions.·Brand Book: Independently led the brand book project, improved 100+ pages of content design and brand equity integration.·Strategic Planning: Assisted Belgium innovation manager in conducting market research for new packaging launch plan, completed industry report independently and was adopted.·E-commerce: Participated in the e-commerce kick-off project, assisted in material collation, design and social media live-streaming operation.·Daily support: Participated in the trade fair, managed daily communication and sample delivery; assisted in organising strategic planning and sales data.

P&G SK-II team PR Intern·PR event: Engaged in SK-II event planning, completed the competitor analysis, market research, influencers’ profile and provided creative ideas, pushed forward the process.·Creative content: Assisted in copywriting and translation work; organised celebrities’ shooting materials; engaged in the brainstorming of campaign’s big idea and provided talking angles.·Creative writing: Conducted copywriting for Beijing Aquarium social media accounts, produced several posts exposed more than 10k. Prepared monthly reports and monthly calendar plans.·Competitor analysis: Participated in social media repositioning project for Taikoo Li shopping mall, delivered competitor analysis and solution report.