• Partnered with key stakeholders to define and align business goals with the annual marketing plan. Wrote and presented campaign briefs and POVs based on key seasonal moments and market opportunities.• Planned, executed, and measured digital marketing campaigns, driving up to 5x the ROAS. Partnered with external agencies and consultants at Meta, Pinterest, TikTok, Google/YouTube, MNTN CTV, Klaviyo, and other channels to develop and implement prospecting and retention strategies.• Developed the creative strategy for both paid and owned digital channels. Worked closely with the social media team to enhance the brand's social presence through influencer marketing. Utilized creators and user-generated content to increase creative output.• Developed and executed the on-site merchandising strategy for two Shopify stores. Responsible for leading the UX design, third-party integration, and development process. Among many improvements, One Fast Cat's conversion rate increased more than 25% year-over-year.

• Managed a portfolio of 35+ pet products, including dog beds, cat furniture, accessories, and toys. Led the creative direction and developed go-to-market strategies for new and existing product lines using Shopify and Amazon as the main distribution channels.• Partnered with international suppliers to create samples, test, and quote new product ideas and design revisions. During that period, I designed and launched a new collection of everyday and professional dog gear.

• Designed and produced digital content for Shopify websites, email and social media marketing, and video streaming platforms.• Collaborated with the marketing team to develop the content calendar, which included product launches, seasonal promotions, and brand awareness campaigns.

• Combined digital content production, creative direction, and digital marketing to develop digital experiences using data-driven insights and effective storytelling.• Partnered with Old Spice, Jose Cuervo, and Nutella's creative agency to produce and create content for their social media platforms.• Launched a successful Kickstarter project for WATRIC, a tech startup, surpassing their original pledged goal by 50%.

Mentor & Creative: One Club Winter Program

• Managed the content development process from conceptualization through production for multiple brands and digital channels.• Collaborated with senior creatives to develop and present integrated advertising campaigns to prospects and current clients.• Restructured the agency's creative production workflow by integrating project management tools and developed the agency's internship program.

Clients: Claro, Old Spice, and Palo Ready

Clients: Open Mobile, Oriental Bank, Jose Cuervo, and Hennessy