Yurac Lebron Email & Phone Number

Camarillo, CA, US

• Partnered with key stakeholders to define and align business goals with the annual marketing plan. Wrote and presented campaign briefs and POVs based on key seasonal moments and market opportunities.
• Planned, executed, and measured digital marketing campaigns, driving up to 5x the ROAS. Partnered with external agencies and consultants at Meta, Pinterest, TikTok, Google/YouTube, MNTN CTV, Klaviyo, and other channels.
• Developed the creative strategy for both paid and owned digital channels. Worked closely with the social media team to enhance the brand's social presence through influencer marketing. Utilized creators and.
• Developed and executed the on-site merchandising strategy for two Shopify stores. Responsible for leading the UX design, third-party integration, and development process. Among many improvements, One Fast Cat's.

Camarillo, CA, US

• Managed a portfolio of 35+ pet products, including dog beds, cat furniture, accessories, and toys. Led the creative direction and developed go-to-market strategies for new and existing product lines using Shopify and.
• Partnered with international suppliers to create samples, test, and quote new product ideas and design revisions. During that period, I designed and launched a new collection of everyday and professional dog gear.

Camarillo, CA, US

• Designed and produced digital content for Shopify websites, email and social media marketing, and video streaming platforms.
• Collaborated with the marketing team to develop the content calendar, which included product launches, seasonal promotions, and brand awareness campaigns.

• Combined digital content production, creative direction, and digital marketing to develop digital experiences using data-driven insights and effective storytelling.
• Partnered with Old Spice, Jose Cuervo, and Nutella's creative agency to produce and create content for their social media platforms.
• Launched a successful Kickstarter project for WATRIC, a tech startup, surpassing their original pledged goal by 50%.

Culver City, California, US

Mentor & Creative: One Club Winter Program

Guaynabo, Puerto Rico, PR

• Managed the content development process from conceptualization through production for multiple brands and digital channels.
• Collaborated with senior creatives to develop and present integrated advertising campaigns to prospects and current clients.
• Restructured the agency's creative production workflow by integrating project management tools and developed the agency's internship program.

Clients: Claro, Old Spice, and Palo Ready

Clients: Open Mobile, Oriental Bank, Jose Cuervo, and Hennessy

Bachelor’S Degree, Arts In Communication

Continuing Education

High School