Yura L. Email & Phone Number

Netherlands

Amsterdam, North Holland, Netherlands

• Led D2C insights reporting, covering consumer behavior, sales, media metrics, CRM performance, loyalty, organic social, and supply chain data, by combining information from multiple sources, including Google Cloud (BigQuery). • Developed an organic search dashboard consolidating data from Google, Pinterest, and Amazon; project selected for global rollout.• Managed CRM transition from external to internal systems, including daily operations and testing agenda on Salesforce(SFMC).• Directed an ad hoc digital data analytics program in collaboration with an external data team to address key business questions. This included developing data model, analyzing content and category trends, conducting brand studies, selecting influencers, and gathering occasion insights.• Created and optimized key dashboards for media Share of Voice (SOV), and market share analysis by leveraging data from Nielsen. • Contributed to the setup and implementation of the Consumer Data Platform (CDP), including audience segmentation, and connecting lookalike audiences to ad accounts for targeted activations. Oversaw A/B testing, brand affinity analysis, and control group testing to enhance consumer engagement.• Developed and facilitated regular data learning program, promoting effective use of data and dashboards.

Amsterdam Area

• Consolidated and visualized data from ERP systems and third-party platforms like Amazon and Bol.com for business analytics.• Prepared daily operational reports for executives, enhancing internal communication and decision-making.• Optimized budget and resource allocation, improving warehouse efficiency and operations through data analysis.• Analyzed consumer behavior and media to refine marketing strategies and maximize resource utilization.• Managed e-commerce outbound interactions and provided data summaries for accurate and timely invoicing.• Delivered a supply chain performance dashboard with key metrics such as delivery time, order mix per country, and on-time order rate.

Paris Area, France

• Developed and prepared detailed marketing and sales strategy decks for group CEOs, used for client meetings and executive discussion with senior leadership. • Conducted market research and benchmarking to generate innovative business solutions and ideas for digital products. • Planned and delivered digital products (Online insurance portals and applications) in collaboration with stakeholders and the IT team, working in Agile sprints and with Scrum Master experience. • Conduct A/B testing of UI and functional features and performed analysis of user experience. • Analyzed digital use cases and user journeys to adapt business requirements and strategy. • Facilitated and coordinated communication with different entities (France, Germany, Belgium, Switzerland and Hong Kong).• Led a rebranding project of the portals in collaboration with external partners, including a consulting firm and a design studio.

Korea

Korea

Korea

Master Of Science - Ms, International Business, 14.5/20

Bachelor Of Arts (B.A.), Gpa Of 3.37/4.5

Eastern European Studies

Activities and Societies: - Erasmus Students Activities, - Voluntary Teaching KoreanStudied Eastern European Studies as a Hungarian.

Education record