Yu Rankin Email & Phone Number

San Francisco, California, United States

Account: Comcast Business, Specialized

228 E Broadway, Long Beach, CA 90802

• Accounts: Nationwide Financial, Toyota Motor North America, Amgen, Vitasoy North America, SOMOS Community Care
• Responsible for all client services and communication
• Managed internal teams to ensure all campaigns and projects are delivered to the highest quality from project initiation to completion and optimization
• Led integrated marketing and advertising campaigns and projects utilizing a wide array of different media platforms, including traditional (Print, OOH) and digital (programmatic and social media)
• Focused and aligned to business objectives and brand goals to target multicultural segments in domestic U.S market
• Served as a liaison and built strong relationships between internal and external stakeholders

Long Beach

• Led the 2017 and 2018 ITO Summer Internship Programs from planning, recruiting, and execution. Responsibilities included managing the internship committee team of 8-12 employees, fostering strong relationships with.
• Managed all social media and customer service for The Art of Bloom, Long Beach's first immersive pop-up exhibit. Responsibilities included influencer marketing, social media management, third party ticket service.
• Toyota: managed social media campaigns including influencer management and technology projects such as Augmented Reality
• Researched, evaluated, and forecasted trends to ensure Clients and Brand were on and ahead of the curve

228 E Broadway, Long Beach, CA 90802

• Researched cultural insights for Southeast Asian segment of Disney’s Shanghai World Pavilion Park.
• Analyzed data in order to report weekly and monthly insights and recommendations for startup Maekan.
• Developed social media strategies for client, ECOS, through entire process from research to ideation.
• Researched and recommended target demographics and relevant media mix for 88 Alhambra (luxury apts).
• Researched trends and marketing strategies for 7-11 Japan Co.’s opening of new stores in America.

Jl. Garuda No. 32 Kemayoran, Jakarta 10620 Indonesia

• Created marketing strategies for new product debuting September 2015.
• Analyzed social media strategies and data in order to strengthen customer base as well as engage new customers.
• Utilized Excel in data entry to analyze any prevailing trends or patterns in purchase orders.
• Co-designed booth for Jakarta Fair 2015 (the biggest exposition in Jakarta).

900 Exposition Blvd, Los Angeles, CA 90007

• Investigated new sources of financial funding in organizational databases and search engines in order to support the continued operations of the museum.
• Researched grant proposals and sponsorships in order to procure and tailor the desired information to the specific requirements and goals of the potential source of funding.
• Composed Letter of Inquiries (LOIs) to initiate contact and familiarize new sources of funding about the museum.
• Coauthored and edited grant proposals in order to procure funding.
• Created a master database of general questions, answers, and statistics that are commonly used in grant proposals and LOIs
• Utilized Excel in order to analyze and and organize financial plans and budgets

Bachelor’S Degree, Business Administration, Gpa: 3.96

Activities and Societies: Sigma Eta Pi (premier entrepreneurship fraternity), International Exchange Host Program, Transfer International.

Bachelor’S Degree, Business Administration

USC Marshall International Exchange Program participant

Associate’S Degree, Business Administration And Management, General, 3.901

Activities and Societies: Honors Transfer Alliance Program, Business Club