Yuri Bashmakov Email & Phone Number

Moscow, Russian Federation

KITKAT Marketing TeamCategory: Confetti Confetti strategy development, approval, realization; COP1 significant improvement in category (from negative to positive in 1 year);Sales volume & value, Market share forecast and management; Portfolio management - product re-launches, current products development, recipes improvement;Route-to-market development and implementation, Pricing strategy management & control;P&L improvement;Realization of technical… Show more KITKAT Marketing TeamCategory: Confetti Confetti strategy development, approval, realization; COP1 significant improvement in category (from negative to positive in 1 year);Sales volume & value, Market share forecast and management; Portfolio management - product re-launches, current products development, recipes improvement;Route-to-market development and implementation, Pricing strategy management & control;P&L improvement;Realization of technical projects at factories Show less

Moscow, Russian Federation

Confectionery DepartmentBulk confetti (KitKat mini, Nesquik mini, Nuts mini and etc) sales development in traditional stream (wholesalers) through dedicated team of supervisors:- 15 direct reports, people management;- budgeting spends for dedicated team;- planning annual/monthly sales;- target achieving in volume, spends;- wholesale strategy development for bulk confetti;- secondary distribution development through wholesale;Achievements: integration in… Show more Confectionery DepartmentBulk confetti (KitKat mini, Nesquik mini, Nuts mini and etc) sales development in traditional stream (wholesalers) through dedicated team of supervisors:- 15 direct reports, people management;- budgeting spends for dedicated team;- planning annual/monthly sales;- target achieving in volume, spends;- wholesale strategy development for bulk confetti;- secondary distribution development through wholesale;Achievements: integration in Nestle sales team, increasing volumesExport sales of bulk confetti to CIS countries:- 1 direct report;- budgeting spends for export;- planning annual/monthly sales;- target achieving in volume, spends;- trade terms development for Export in bulk confetti;Achievements: keeping profit in channel, keeping volumes on falling marketObsolete stocks sales of confectionery;- minimization of losses by sales of obsolete stocks;- budget management between streams (Tradition, Chains) of obsolete stock sales (earlier sales in promo with lower discounts);- root cause investigation of obsolete stocks and procedure creations for avoiding such situations in future;Achievements: minimum losses on obsolete stocks. Show less

Moscow, Russian Federation

Sales Department- export sales of all Nestle categories to 3rd parties approved by local Nestle offices;- integration of old Ruzanna customers into Nestle sales;- annual/monthly sales planning and target achieving;- development of trade terms; - promo planning.- obsolete stocks sales of all Nestle categories;- development of obsolete stocks sales procedure;- development of obsolete stocks sales strategy (channel strategy, product mix & minimization of… Show more Sales Department- export sales of all Nestle categories to 3rd parties approved by local Nestle offices;- integration of old Ruzanna customers into Nestle sales;- annual/monthly sales planning and target achieving;- development of trade terms; - promo planning.- obsolete stocks sales of all Nestle categories;- development of obsolete stocks sales procedure;- development of obsolete stocks sales strategy (channel strategy, product mix & minimization of losses);- root cause investigation of obsolete stocks;For the first time company in 2009 started selling obsolete stocks for trade promotion in Local chains and special channel instead of utilisation. Show less

Export sales to 3rd parties, Bistroff Department

Export Sales of gas meters, international debt returns

Ph.D. Student, World Economy

Not finished due to personal reasons

Diploma, World Economy

Activities and Societies: Took part in Science Conferences Participated with different works in Science Conferences