Yuri | Marketing & Cross-Border Communications Expert | Coventry University Employability Supervisor | Over 14 Years of Industry & Academic ExperienceYuri is the Managing Director of Linkup China, with over 14 years of experience in marketing and public relations across both China and the UK. Her multicultural background provides her with deep insights into cross-border branding practices between the East and the West, especially in the Luxury Goods, Fashion, Beauty, Lifestyle sectors. Professionally trained at Ogilvy PR, she founded Linkup China to help UK brands build trusted relationships with the Chinese market, expanding their visibility and achieving success through integrated marketing strategies and communications.Yuri's career extends beyond the industry to encompass 7 years of close collaboration with UK universities. Since 2017, she has partnered with Coventry University, serving as an Employability Supervisor to help MBA and postgraduate students integrate into UK society through practical internships. She has guided over 30 international students from around the world in developing research objectives, conducting quantitative and qualitative research, and completing high-quality reports based on their internship experiences. Additionally, she has been invited as a guest speaker at universities such as Durham, Coventry, and UEA, where she has shared her industry expertise with postgraduate students.With a professional background in marketing, branding, digital communications, and cross-border PR, Yuri brings a unique blend of industry knowledge and academic collaboration to the table. Her ability to solve complex problems, collaborate across departments, and mentor students in applying theory to real-world scenarios equips her to excel in a teaching role at higher education institutions.Yuri is committed to advancing the field of marketing through both teaching and practice and is eager to continue sharing her knowledge and insights with students, helping them succeed in today’s global and digitally-driven marketplace.
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Associate LecturerBpp UniversityUnited Kingdom
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Managing DirectorLinkup China 2017 - PresentUnited KingdomLinkup China Ltd. is a leading luxury consultancy that specializes in helping UK brands establish a strong and trusted presence in the Chinese market. With deep expertise in media, public relations, brand positioning, and integrated marketing strategies, we help UK firms expand their reach and visibility in China’s fast-growing market. Our key services include building trusted relationships with the Chinese community, organizing bespoke luxury events, securing press coverage… Show more Linkup China Ltd. is a leading luxury consultancy that specializes in helping UK brands establish a strong and trusted presence in the Chinese market. With deep expertise in media, public relations, brand positioning, and integrated marketing strategies, we help UK firms expand their reach and visibility in China’s fast-growing market. Our key services include building trusted relationships with the Chinese community, organizing bespoke luxury events, securing press coverage, and connecting brands with top influencers, including celebrities and bloggers. At Linkup China, we are committed to guiding ambitious UK companies through the complexities of the Chinese market, helping them navigate challenges and competition, and positioning them for long-term success. Our in-depth market knowledge ensures we provide tailored strategies that drive impactful results.Main Industries: Luxury Goods, Fashion, Beauty, Lifestyle Show less -
Managing Director连接英伦品牌顾问有限公司 2019 - PresentChinaMISS BRANDING LONDON —— 您身边的英伦品牌顾问，福尔摩斯身边的华生每位成功者的背后都少不了一位优秀的支持者，就如同名侦探福尔摩斯身边的华生。MISS BRANDING LONDON 致力于帮助亚洲品牌在海外市场提升知名度。我们通过海外媒体曝光、Instagram 网红推广、明星植入、商业拍摄、线下活动等多种方式，帮助企业增强品牌价值。在全球化的市场趋势下，我们努力协助亚洲品牌迈向世界的巅峰。主攻行业：奢侈品，时尚，美容，生活方式。
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Employability SupervisorCoventry University 2017 - PresentUnited KingdomSince 2017, I have been a dedicated partner of Coventry University, serving as an Employability Supervisor for postgraduate and MBA students. In this role, I guide students through their final stages of study, where they have the option to either write a traditional dissertation or complete a three-month internship with a UK-based company. For those choosing the internship route, I provide hands-on support, helping them integrate into the UK business environment, while also supervising… Show more Since 2017, I have been a dedicated partner of Coventry University, serving as an Employability Supervisor for postgraduate and MBA students. In this role, I guide students through their final stages of study, where they have the option to either write a traditional dissertation or complete a three-month internship with a UK-based company. For those choosing the internship route, I provide hands-on support, helping them integrate into the UK business environment, while also supervising their research reports based on their internship experiences.My responsibilities include guiding students in defining their research objectives, and providing comprehensive support in various research methodologies, such as quantitative, qualitative, and secondary research. Over the past 7 years, I have mentored over 30 international students, helping them achieve high-quality research reports and successfully navigate the UK business culture.In addition to my industry expertise, I have been invited as a guest speaker at institutions such as Durham University, Coventry University, and the University of East Anglia, where I share insights on cross-cultural business practices and marketing strategies. Show less -
Senior Sales ManagerColliers International 2016 - 2017Guangzhou, Guangdong, ChinaColliers International is a global commercial real estate services organization with approximately 16,000 employees in more than 502 offices in 67 countries, annual turnover of $3.5 billion. www.colliers.com/en-gb/uk/ Yuri pitched new clients by offering office leasing service to Fortune 500 Companies and China Top 100 Enterprises, my clients included: Siemens (£3,600,000 worth of deal), Alcatel Lucent (£864,000 worth of deal), Shanghai Pudong Development Bank (£720,000 worth of deal)… Show more Colliers International is a global commercial real estate services organization with approximately 16,000 employees in more than 502 offices in 67 countries, annual turnover of $3.5 billion. www.colliers.com/en-gb/uk/ Yuri pitched new clients by offering office leasing service to Fortune 500 Companies and China Top 100 Enterprises, my clients included: Siemens (£3,600,000 worth of deal), Alcatel Lucent (£864,000 worth of deal), Shanghai Pudong Development Bank (£720,000 worth of deal), Toshiba (£525,000 worth of deal), and, Zimmer Biomet (£208,800 worth of deal).She has also completed all the assigned sales transactions, source and identify new business opportunities and bring revenue initiatives to the team. Show less -
Marketing, Pr And Sales ManagerThe London Capital Club 2015 - 2016London, United KingdomThe London Capital Club was a prestigious business club and one of London’s oldest clubs. The Club’s 800 membership is predominantly C-level Senior Executives & Directors and, Entrepreneurs. www.londoncapitalclub.com Yuri reported to the General Manager and was responsible for leading the Marketing and PR initiatives for the Club, while overseeing the Members’ Social Programs, Events and Meetings.She worked closely with the General Manager, developed 100 business partner… Show more The London Capital Club was a prestigious business club and one of London’s oldest clubs. The Club’s 800 membership is predominantly C-level Senior Executives & Directors and, Entrepreneurs. www.londoncapitalclub.com Yuri reported to the General Manager and was responsible for leading the Marketing and PR initiatives for the Club, while overseeing the Members’ Social Programs, Events and Meetings.She worked closely with the General Manager, developed 100 business partner relationships within 1 year, included: Institute of Directors; City of London Council; London Chamber of Commerce; Liverpool Football Club; Shangri-La Hotel the Shard; and, Christian Dior.She has also helped the Club to expand to the China market by creating 8 key business partner relationships, included: Chinese Embassy; China Chamber of Commerce in the UK; Huawei Technologies; Petrochina International; ABP Property Investment; Bank of China; China Mobile; and, China Unicom.Furthermore, she established a rich and varied social programme calendar of 60 events per year.Moreover, she increased membership sales revenue by 25% through a variety of marketing initiatives on traditional media and social media. Show less
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Marketing And Pr SpecialistHotel Maiyango 2014 - 2015Leicester, United KingdomHotel Maiyango is a premier luxury boutique hotel with a Michelin-star restaurant. www.maiyango.com/Reporting to the General Manager, was responsible for: identifying collaborative business opportunities; marketing of events and conferences; and, formulating press releases and key marketing strategies for the hotel.She managed to established 5 new business relationships with Leicester Tourist Department and National Travel Agencies, and generated B2B cooperation… Show more Hotel Maiyango is a premier luxury boutique hotel with a Michelin-star restaurant. www.maiyango.com/Reporting to the General Manager, was responsible for: identifying collaborative business opportunities; marketing of events and conferences; and, formulating press releases and key marketing strategies for the hotel.She managed to established 5 new business relationships with Leicester Tourist Department and National Travel Agencies, and generated B2B cooperation opportunities.She also wrote key press releases and got 10 media exposure on Daily Telegraph, the Guardian, and the Economist.In addition, she has increased hotel room sales revenue by 10% through a variety of marketing campaigns on traditional and social media. Show less -
Senior Public Relations SpecialistBestseller Denmark Fashion Group 2012 - 2014Beijing, ChinaBestseller has more than 3,000 branded chain stores across 38 markets worldwide. Their products are also sold in some 15,000 stores around the world, annual turnover of $3.5 billion, shop.bestseller.com/gb/en/home She reported to the National Marketing Director and was responsible for: identifying in-house cost savings; developing media and celebrity connections; raising media exposure; and, coordinating fashion event marketing and media tours.She has generated savings of over… Show more Bestseller has more than 3,000 branded chain stores across 38 markets worldwide. Their products are also sold in some 15,000 stores around the world, annual turnover of $3.5 billion, shop.bestseller.com/gb/en/home She reported to the National Marketing Director and was responsible for: identifying in-house cost savings; developing media and celebrity connections; raising media exposure; and, coordinating fashion event marketing and media tours.She has generated savings of over £100,000 per year by managing programmes in-house instead of using an external PR agency.She has developed media and celebrity connections to over 600; exceeding targeted expectations by nearly 70%.Furthermore, she has increased media exposure from 200 articles to 1,500 exposure annually, creating £3.3m worth of Advertising value annually across all channels including: TV; print; web; and, social media.Also, she has successfully coordinated 18 fashion events and media tours in New York, New Zealand, Paris and, Australia. Show less -
Public Relation ExecutiveOgilvy & Mather Global Advertising & Marketing Agency 2011 - 2012Guangzhou, Guangdong, ChinaOgilvy & Mather is an advertising, marketing and public relations agency, the world's top 10 global PR agencies, annual turnover of $256m, www.ogilvy.com Her clients are IBM, Intel, GE Healthcare, Powerland Lady Handbag, Leatop Plaza, and, Goodyear Tire.She identified and worked with 80 target media, demonstrated a network of traditional and online media contacts and influencers; Edited and proofread 12 written materials for quality and adherence to appropriate writing style;… Show more Ogilvy & Mather is an advertising, marketing and public relations agency, the world's top 10 global PR agencies, annual turnover of $256m, www.ogilvy.com Her clients are IBM, Intel, GE Healthcare, Powerland Lady Handbag, Leatop Plaza, and, Goodyear Tire.She identified and worked with 80 target media, demonstrated a network of traditional and online media contacts and influencers; Edited and proofread 12 written materials for quality and adherence to appropriate writing style; Prepared 24 market trend and competitor analysis reports;She also participated in 6 program brainstorming, development and planning. Launched 6 PR events and conferences. Show less
Yuri O. Education Details
Frequently Asked Questions about Yuri O.
What company does Yuri O. work for?
Yuri O. works for Bpp University
What is Yuri O.'s role at the current company?
Yuri O.'s current role is Associate Lecturer.
What schools did Yuri O. attend?
Yuri O. attended University Of Leicester, Guangzhou University Of Chinese Medicine.
Who are Yuri O.'s colleagues?
Yuri O.'s colleagues are Chuang Christine, Liz Lian.
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