Content creator and copywriter focused on the food and travel industry creating articles for the news and variety website covering the UK and Europe during my constant adventures. Where do we go from here?

Integrated within the People Directorate at NHS SCW, the role of Recruitment Marketing Officer encompasses running MarComms activities and bridges recruitment and marketing needs for the organisation. Some of my duties include Project Management ensuring recruitment campaigns and asset production run smoothly. This includes the creation of copy, design and video for digital and social media. I am also responsible for managing promotional and recruitment events for NHS SCW. This encompasses the creation of merchandise and attraction strategies all the way to the execution, analysis and reporting. Other main duties for the role include acting as a Marketing Consultant for NHS SCW's different directorates and selected partners as well as headhunting for potential talent for selected roles within the organisation.

Senior Recruitment Consultant focusing on Marketing and Communications for Yorkshire and the Northeast of England.Responsible for Business Development and talent management for the Marketing Team in LeedsOperating within the largest recruitment agency in the UK, utilising know-how from 24 years of Marketing expertise to deliver the best Marketing Specialist service within my field.Responsible for a 360 Private Sector desk sourcing, interviewing, and placing candidates across the Marketing sector

In a bid to transition my career out of Marketing & Communications, I Joined the Otley Burger Company to utilize my skills in producing food for social media campaigns, love for food and experience as a restauranteur from years before to help upmarket the OBC's Gourmet Burger menu while deciding which way I wanted to transition in my career as well as test diving ideas to use in the future working in a fast-paced and high pressured environment. This was an extremely gratifying experience that I will treasure for years to come.

Responsible for the management of social media accounts across the agency’s major clients focused on the food industry.Oversee the creation of social copy, design, video and photography content for campaigns and retainers across client accounts as well as execution of recipes utilising ingredients provided by our clients to be used in said campaignsResponsible for the creation and setup of social ads and boosting strategies across the agency’s major clients.Led creative meetings with client-side and agency stakeholders for the production of briefs, to be utilised in campaigns and retainers,Coordinated a team of social media execs scheduling and assuring content is delivered in a timely manner across all clients managed.Successfully delivered campaigns utilising Instagram (grid, reels, live and IGTV), Facebook, TikTok and Twitter.Created and interpreted social data and compiled activity reports to make campaign adjustments and inform clients of their results.Liaised with contracted influencers to ensure delivery of content in a timely manner for campaigns of all sizes

Created content to be utilised across the group’s social media channels between Instagram, Twitter, Facebook and TikTokResponsible for creating SEO-optimised digital content - institutional website pages, blog posts, creative copy for digital marketing campaigns and product data for online shops - across the group's brands, including Larizia, Accent Clothing, Huddle Finance, Bierkeller and Zoom Property Buyer as well as PR articles for Matt-Haycox.comHelped develop a digital content strategy and calendars for use across the brands of the group

Created content to be utilised in the organisation’s social channels including Instagram, Twitter, Facebook and LinkedIn.Responsible for briefing social media and email marketing campaigns for seasonal events and promotions.Creation of SEO-compliant content to be utilised in articles and product data across the company’s website and socials, including image optimisation.Redeveloped the structure for digital product data across the eCommerce area of the YPO website in order to bring key elements to focus and maximise online salesResponsible for re-writing product descriptions for the 3 main product categories of the website as well as leading the prioritization of COVID-19-related products in response to the crisesResponsible for managing a team of 6 content writers in charge of re-vamp and updating the content for the company’s website as well as monitoring and reporting on the content performance and suggesting changes to enhance analytics.Digital Content created for YPO includes product descriptions, product photography, filming and editing of video reviews/infomercials, blog posts and content for digital marketing campaigns such as email, PPC and landing pagesThe role was initially a 6-month contract and it was then extended indefinitely until the completion of the project.

Managed the company’s social media channels including Instagram and Facebook to maximise readership for the website.Produced articles focused on the Leeds lifestyle scene including fashion, food and entertainment industries.Photographed major events both for the blog and in partnership with major media channelsManaged a team of 3 copywriters producing advertorial web contentProduced dynamic video content for eventsProvided photographic coverage for events such as music gigs, the Leeds Pride and private eventsProvided commercial photography online and highstreet lifestyle brands

Working remotely from the UK for the Amsterdam-based game studio, the role’s duties included developing Marketing and PR Strategies and managing all Marketing and Communications Channels for the company. Daily activities include managing creative teams comprised of illustrators, designers, filmmakers and copywriters, updating and reporting on social media channels, producing SEO-compliant content and being the first line of contact with influencers and press. Other duties also include project management of special projects such as events, PR stunts and opportunities and monitoring trends that might optimise exposure for their up-and-coming game, Depths of Erendorn.The position was initially a 6-month contract which was then extended for an extra 3 months while the hand-over to their new internal marketing department took effect.

Headed the revamp of the charity’s Social Media strategy and digital content creation in a bid to bring their practices up to date with current market best practices.Duties also included Social Media management, monitoring and reporting in order to pinpoint and adjust changes done to the charity’s social channels.The role also entailed audience engagement and the initial management of over 30 campaigns worldwide offering water solutions, organising mass feedings, supporting orphan care and providing emergency food and medical aid.

Healthcare at Home is the UK's leading full service, clinical provider of healthcare out-of-hospital treatment.Duties include liaising with NHS and private patients and providers to ensure continuity of treatment via telephone and email as well as organizing orders and the timely delivery for medication and supplies.

Duties included client engagement over the telephone, emails and social media for an array of over 200 household brands across South AmericaTrained as a fully-fledged travel agent gaining proficiency in commonly used booking software as well as industry guidelines and best practicesPart of the Connexions Program team providing travel solutions for selected CITI Bank customers in the Australian, Middle Eastern and Asian Markets.

Field sales and consultancy for carbon footprint reduction solutions

UrbanVox.net is a Social Media Consultancy platform focused on Storytelling as a tool to deliver creative content marketing campaigns working in partnership with Marketing and PR agencies.Main duties included prospecting new clients, crafting content delivery strategies tailored to the client's needs, and monitoring their campaigns ensuring that their social presence generates the results they expect working both with big and small companies.Other duties include website development, liaising and directing the creation of video, image, design and content writing as well as providing Social Media and SEO solutions to clients.Managed a team of 15 writers producing articles, for digital platforms including blogs, magazines and social media channels for the UK and European-wide campaigns

Responsible for advertisement sales and marketing for Express News UK and its sister publication Brazilian News, the 2 highest circulating Latin newspapers in the UK.Liaised with creative teams, agencies and clients to deliver campaigns and create effective advertisement opportunitiesDesigned and developed the publication's first CMS-based website, allowing both Brazilian News and Express News to deliver live news as they develop, introducing them to the digital sphere.Introduced the publications to social media, creating and maintaining their social channels from their introduction.Responsible for writing a column focused on tech and lifestyle

Metanoia Cafe was a Boutique Brazilian Cafe in the heart of Wimbledon doubling as a hub for arts, Music and great food.Duties included managing and overseeing all activities of the cafe, from the menu to day-to-day activities such as functions and expositions, as well as the day-to-day running of the Studio, which was used to produce creative photography and artwork.

Started in the role as a Marketing Executive Trainee and raised through the ranks to a Marketing Manager role within 9 months through completion of the course and targets.Responsible for recruitment, and placement of potential Marketing professionals in strategic roles.Training and mentoring executive trainees on Marketing and Sales technics, NLP and interviewing techniques.