Yuridia Peña Email & Phone Number

New York, Ny, Us

New York, United States

Contract-based consultant working with a clientele made up of diverse brands, C-Suite executives, government entities, political campaigns, and organizations as a trusted partner and extension to internal teams to implement strategic communications initiatives and brand marketing campaigns.Develop and execute cross platform public affairs programming, strengthen stakeholder relationships and build corporate communications. Serve as a spokesperson for high-level and complex issues to amplify messaging through extensive media relations. Oversee the organization’s marketing strategy. This includes advertising, brand management and market research.

Greater New York City Area

Responsible for the implementation of strategic communications initiatives, and on-going multilingual brand marketing campaigns, while integrating digital activity to amplify public affairs programs. Manage a communications staff and consultants to place the Chairman in top tier print, broadcast and online publications to promote the organization’s efforts to provide value based primary and specialty care to Medicaid and Medicare patients in New York City's under-served communities. Play a pivotal role in building and mobilizing coalitions with elected officials and community-based organizations to educate physicians and patients about the social determinants of health.Build and maintain relationships with journalists, producers, and editors to pitch original story ideas. Write and/or oversee the production of materials such as press releases, op-eds, reports, memos, talking points, briefs and presentations.

Greater New York City Area

Executed communications strategy and manage day-to-day media relations for clients across business sectors such as real estate, business improvement development and transportation. Drafted opinion pieces letters for third-party partners such as economists, elected officials, and advocates. Actively managed clients’ engagements with media including press releases, interviews, media pitches, media calendars, editorials, media statements, press conferences and media inquiries.

Greater New York City Area

Spokesperson for various divisions within the agency including Family and Community Engagement, English Language Learners and Student Support, Adult & Continuing Education, District 79, Equity & Access, and the Young Men’s Initiative. Manage all press inquiries from the ethnic and community press.

Greater New York City Area

• Strategize, manage and prioritize communications work with the geographically-based leadership teams in Connecticut, New York City and the Hudson Valley; • Drive and execute communications plans, including media relations, paid media, new media and member communications, identify needs for additional communications support at key junctures; • Initiate contact with and respond to inquiries from print, radio, and television journalists; pitch story ideas and provide information to generate positive media coverage in the region; and work to identify opportunities to engage national media; • Build relationships with labor, immigration, political and other key media in the region• Write news advisories, news releases, background pieces, fact sheets, message documents, paid advertisements and other press materials for campaigns;• Work with member communications staff on materials including newsletters, emails, text messages and other resources for campaigns in the region;• Conduct member interviews and spokesperson development for member communications materials and for public speaking;• Strategize around and implement new media components into campaigns, including concepts for microsites, Twitter, Facebook, Instagram and email outreach.

New York, Ny

• Draft all communications including statements, press releases, media advisories, speeches, Op-Eds, and letters to constituents; • Pitch stories to political and local reporters; • Establish relationships with the print and broadcast media covering New York City government and cultivate new relationships with the political press corps;• Organize press conferences, panels and other events; • Coordinate all Participatory Budgeting and other community events in the Council District.

New York, Ny

• Support the Editor to assure the quality and accuracy of CSA print publications and other marketing materials.• Conceptualize content for the web, in addition to writing and editing news stories/features for the organization’s newspaper, CSA News.• Collaborate with union officials and members to establish editorial guidelines and ensure all initiatives are consistent and representative of the organization’s message.• Mange and supervise the responsibilities/delegation of assignments/special events to freelance photographers, writers and interns. • Project Management with the marketing team to build engagement and audience through social media outreach.• Develop, edit and proofread material: includes brochures, website, social media and editorial copies. • Provide art direction to staff for production of internal publications, brochures and advertisements.

New York, Ny

• Provided the administrative support to editors, including travel itineraries for photo and video shoots.• Proofread and conducted fact-finding research for advertorials and media proposals. • Negotiated set pricing with photography stock houses for commercial usage in print advertisements. • Managed print order requests of Special Sections for all magazine issues for sales division and clients.

Master Of Arts (M.A.), Corporate Communication

Activities and Societies: CCI - Corporate Communication International; BCCGSA- Baruch Corporate Communication Graduate Student Association

Business Accelerator Program, Business Administration And Management, General

Ba, Journalism, Spanish Language And Culture

Activities and Societies: The Dispatch, The Cycle, The Independent, The Purchase Record, Latinos Unidos, NYPIRG

Coursework, Spanish And Photography

Activities and Societies: Coursework in Spanish Language and Black & White Photography, summer 2003

Continuing Education, Graphic Design And Photography