Yuri Frid Email & Phone Number

Fair Lawn, New Jersey, Us

Developed a shared understanding of the organization's business model, operating model, and strategic directionIdentified and analyzed business opportunities and risksDefined and documented business processes, capabilities, and metricsDesigned and implemented business transformation initiativesAligned business architecture with the overall enterprise architectureCollaborated with other architects and subject matter experts to ensure a consistent and integrated approach to business design

Migrated BDC from external call center back into the dealershipDesigned and implemented New BDC process both for sales and serviceCreated workflows and all necessary internet follow up templatesEliminated lead suppliers with low ROI and optimized website which resulted in 20% increase in VDP views and lead conversionsActivated all Social and PPC Campaigns for both prospecting and remarketingIncreased overall internet close rate by 100%

Created and deployed overall marketing strategy, CRM processes, and Business Development Center (BDC) for all stores in NYC market that included Land Rover, Jaguar, Infiniti, Maserati, Nissan, Ford, Chrysler, Jeep, Ram and CPO.• Responsible for $12 Million + marketing budget for all stores. Marketing activities were digitally focused to include Google Adwords, Facebook, Pandora, Instagram, YouTube, email and various other digital properties.• Responsible for eCommerce and digital content creation and A/B testing utilizing analytics data• Managed multiple OEM relationships to ensure complete compliance of all marketing campaigns.• Standardized Internet Sales process which increased eLeads closing rate for all stores.• Mentored and trained all Internet sales people. Collaborated with General Managers on marketing plans, team development, and departmental structure.• Negotiate pricing with lead source companies and provide ROI analyses to CEO and GMs.• Identified complex process issues and worked with General Managers to effect necessary changes• Worked with senior leadership on operational strategy to improve net profit of each store.

Responsible for all Marketing, Business Development and IT activities for the entire organization. Manhattan Auto is the largest automotive retailer in NYC representing Ford, Lincoln, Mazda, Volvo, Land Rover, and Jaguar.• Established and managed a highly effective Sales/Service Business Development Center (BDC) serving six automotive franchises. • Responsible for all marketing activities; digital, social, direct mail/email, print and out-of-home (OOH).• Responsible for vendor relationships, oversight of website content, e-commerce, and conversion of inbound eLeads into sales.• Consistently exceeded all BDC KPI’s for all brands, while maintaining an acceptable level of ROI for the BDC department.• Developed and managed training and workflow process for Sales, Service, and Parts departments.

Herndon, Va, Us

XO is a full service National telecommunications provider with over $1 Billion in annual sales andover 5000 employees.Managed a Technical Sales Overlay Team that sold complex Data products in the followingmarkets: Boston, NY/NJ, Pennsylvania, Washington DC, Atlanta, and Florida.Consistently over-achieved plan and interim forecasts.Successfully finished 2003 with 163% of plan and produced $5,600,000 in new annualizedrevenue while driving down churn to record low levels.

Dynamic Start-up that evolved from 4 to 159 person company and subsequently mergedwith a National Public company within 2 yearsEstablished a complex inside sales organization. Developed and implemented a state of the artcustomer service call center. Designed and developed numerous innovative hosting products.Managed a highly scalable team of Sales, Marketing and Customer Service professionals.Grew company's revenue from zero to $15,000,000+ within 2 years.

Continued Education, Project Management

Bachelor'S Degree, Marketing And Computer Science Minor