Yuri Machado

Yuri Machado Email and Phone Number

President and Founder @ Curis Media Group
Puslinch, ON, CA
Yuri Machado's Location
Puslinch, Ontario, Canada, Canada
Yuri Machado's Contact Details
About Yuri Machado

With a passion for media and developing business strategies, I have focused my entrepreneurial instincts to lead and develop both people and products within the Canadian media landscape. Utilizing the power of quality content to create conversions: Attract- Inform- Convert!Review of my credentials will confirm that I have served as the catalyst for successful advertising sales management and strategic business development initiatives. In addition, I possess high-caliber management qualifications and a proven track record in delivering value to client organizations and employers.Specialties:Content Marketing, Publishing, Online and Integrated media, Strategic Business Planning and Operations, Digital Business Monetization, New Product Development, Strategic Alliances & Business Partnerships

Yuri Machado's Current Company Details
Curis Media Group

Curis Media Group

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President and Founder
Puslinch, ON, CA
Website:
curismediagroup.ca
Employees:
4
Yuri Machado Work Experience Details
  • Curis Media Group
    President And Founder
    Curis Media Group
    Puslinch, On, Ca
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  • Healthing.Ca
    Head Of Healthcare
    Healthing.Ca Sep 2019 - Present
    Toronto, Canada Area
    With the onslaught of information that Dr Google provides Canadians, a source of verified content is needed to help Canadians navigate and manage their healthcare needs. Postmedia Inc. is launching it's latest vertical - Healthing.ca. A brand that brings patients, caregivers and practitioners together with verified sources of disease based content from Patient Associations, Universities and Industry Experts. This 24/7 platform is sure to change the Canadian landscape in healthcare communications.
    View
  • Pundit Media Inc.
    Partner/Founder
    Pundit Media Inc. Sep 2020 - Present
    Greater Toronto Area, Canada
    Pundit Media represents the culmination of 40+ years of experience driven by a mutual passion for media, it’s influence on policy and politics and the tireless pursuit of performance.
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  • Curis Media Group
    President/Founder
    Curis Media Group Sep 2019 - Present
    Oakville, Ontario, Canada
    CMG delivers reliable and credible information to patients physicians, and caregivers by harnessing the power of tier-1 media. We provide the healthcare industry measurable advertising and educational solutions to the Canadian marketplace.
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  • Media Consulting
    Media Consultant
    Media Consulting Mar 2017 - Present
    Toronto, Canada Area
    Leveraging my 20+ years in media. My services help media companies and clients develop Content Solutions. Infrastructure - Deployment platformsContent creation - strategies, Agile newsroomsMeasurement solutionsSales and GTM plans
  • The Adpharm
    Head Of Audience Engagement - Patient Diaries
    The Adpharm Mar 2017 - Sep 2019
    Oakville
    Launching an Audience Engagement Division for the Adpharm positions this industry leading, pharmaceutical marketing and communications agency with the tools and relationships to provide clients with the latest digital audience engagement expertise. We challenge the notion of 'If you build it - Will they Come?' by ensuring consumers not only see your message, but engage with is as well. Through and exclusive relationship with Postmedia, we represent all health care programs for the network. This unique relationship combines the healthcare expertise of the Adpharm with the distribution expertise of Postmedia. The Patient Diaries is our consumer facing media brand providing Canadians the opportunity to engage with stories of real Canadians managing their diseases and living a with a great quality of life. They echo hope to others! www.patientdiaries.ca
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  • Postmedia Network Inc.
    Svp Integrated Advertising & Strategy
    Postmedia Network Inc. Oct 2012 - Mar 2017
    Toronto, Canada Area
    Driving digital revenue through a consultative and commodity based sales approach, while providing engaging programs for our client partners. Customer service and measured ROI for our clients is our focus. Establishing new models of engagement is our passion
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  • Postmedia Network Inc.
    Vice President Integrated Advertising 3I, National Post & Postmedia Network
    Postmedia Network Inc. Sep 2010 - Oct 2012
    -Responsible for all advertising revenue targets for National Post products-Develop sales strategies for National Post products-Roll out the 3I - Ideas, Integration and Implementation brand across Postmedia Network Inc. brands
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  • National Post - Post Media Network Inc.
    Director Integrated Sales And Business Development
    National Post - Post Media Network Inc. Sep 2007 - Aug 2010
    . Developed and implemented nationalpost.com/financialpost.com Strategic Sales Plan. Over 100% YOY sales growth. Over 100% YOY audience growth. Led cross country sales tours. Developed and implemented 3I Integrated Sales Strategies. Business Development: Sponsorship Sales Models, Adver-games - Stock Market Challenge. Developed project management department for ad program implementation. Managed sales administrative duties: budgets, personnel
  • National Post
    National Sales Manager - Financial Post Business Magazine
    National Post Jun 2004 - Oct 2007
    Managed national Advertising Sales office, representing $6 million in revenueExecuted all publishing/ operational aspects of Financial Post Business Magazine - sales & marketing, content & manufacturingResponsible for all publishing/ operational aspects of National Post Golf Magazine and National Post Ski & Snowboard Magazine, with approximately $500K in revenue
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  • National Post, Toronto, Ontario
    National Sales Manager
    National Post, Toronto, Ontario Jan 2006 - Sep 2007
    . Manager, national Advertising Sales office, representing approximately $35 million in revenue. Executed all administrative functions to support national Sales Department - compensation, budgeting, crisis resolution. Developed multi-platform convergence plans within the Canwest Media Works network
  • What If? Magazine, Guelph, Ontario
    Publishing Consultant, Volunteer
    What If? Magazine, Guelph, Ontario Mar 2003 - Jul 2007
    . Developed and advised on publishing plan for children’s literacy magazine, What If?. Responsible for successful application to Canadian Heritage Grant for Canadian Magazines and Ontario Arts Grant for in-class literacy development program
  • Financial Post Business Magazine, Toronto, Ontario
    Senior Account Manager
    Financial Post Business Magazine, Toronto, Ontario Jun 2004 - Jun 2006
    . Managed senior national sales territory, met and exceeded budget expectations. Created strategic alliances with partners to create incremental revenue opportunities
  • True North Golf Group
    Partner
    True North Golf Group 2003 - 2005
    Golf Course Development/Investment 2003-2005. Successful Tier 1 and Tier 2 financing acquisition. Tier 1 Financing $2.5 million. Tier 2 Financing $1.5 million
  • Profit Magazine, Www.Profitguide.Com, Rogers Media, Toronto, Ontario
    Senior Account Manager
    Profit Magazine, Www.Profitguide.Com, Rogers Media, Toronto, Ontario May 2002 - Jun 2004
    . Managed senior national sales territory, responsible for 51% of revenues for the PROFIT line of products. Developed operations and sales strategies for PROFIT Magazine, www.profitguide.com
  • Yahoo Canada, Toronto, Ontario
    Senior Account Executive
    Yahoo Canada, Toronto, Ontario Mar 2000 - Aug 2000
    . Managed senior sales territory - agencies and client direct. Responsible for education and development of the internet as a viable medium
  • Financial Post Magazine And Saturday Night Magazine
    Senior Account Director
    Financial Post Magazine And Saturday Night Magazine May 1996 - Mar 2000
    . Managed senior national sales territory, with annual revenues for the magazine of $2.5 million
  • Ddb Needham Worldwide, Toronto, Ontario
    Media Planning/Account Supervisor
    Ddb Needham Worldwide, Toronto, Ontario Jun 1995 - May 1996
    . Extensive experience in print, television, radio, and outdoor planning, negotiating and buying . Developed budget controls and integrated marketing programs for appointed client base. Participated in and implemented new business strategies/pitches
  • Media Buying Services, Toronto, Ontario
    Senior Media Executive
    Media Buying Services, Toronto, Ontario Apr 1994 - May 1995
    . Extensive experience in print, television, radio, and outdoor planning, negotiating and buying . Developed budget controls and integrated marketing programs for appointed client base. Participated in and implemented new business strategies/pitches
  • Karibu Consulting
    Founder
    Karibu Consulting 1993 - 1995
    Admail auditing consultant
  • Genesis Media, Toronto, Ontario
    Media Buyer/Planner
    Genesis Media, Toronto, Ontario Jan 1993 - Mar 1994
    . Extensive experience in print, television, radio, and outdoor planning, negotiating and buying . Developed budget controls and integrated marketing programs for appointed client base. Participated in and implemented new business strategies/pitches
  • Curly Carp Wild Wear
    Founder
    Curly Carp Wild Wear 1990 - 1992
    University promotional- wear company for campus clubs and departments

Yuri Machado Skills

Digital Strategy Publishing Product Development Digital Marketing Online Advertising Integrated Marketing Marketing Strategy Advertising Digital Media Marketing

Yuri Machado Education Details

Frequently Asked Questions about Yuri Machado

What company does Yuri Machado work for?

Yuri Machado works for Curis Media Group

What is Yuri Machado's role at the current company?

Yuri Machado's current role is President and Founder.

What is Yuri Machado's email address?

Yuri Machado's email address is ym****@****hing.ca

What is Yuri Machado's direct phone number?

Yuri Machado's direct phone number is +141638*****

What schools did Yuri Machado attend?

Yuri Machado attended University Of Guelph.

What are some of Yuri Machado's interests?

Yuri Machado has interest in Marketing, Media Communications, Building And Design, Investing.

What skills is Yuri Machado known for?

Yuri Machado has skills like Digital Strategy, Publishing, Product Development, Digital Marketing, Online Advertising, Integrated Marketing, Marketing Strategy, Advertising, Digital Media, Marketing.

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